Black Friday Marketing Strategy to Boost Revenue

Black Friday 2023 are coming very soon! In today's globalized market, Black Friday has naturally come to Vietnam, and it has been welcomed warmly by most consumers. So what is Black Friday? And how do you carry out an effective Black Friday marketing strategy to increase revenue during the Black Friday season? Mona Media will tell you in the article below!

What is Black Friday?

Black Friday is a name that began in the United States for the first Friday right after Thanksgiving. Each year, on the 4th Thursday of November, people in the US and Canada celebrate Thanksgiving to give thanks for a life of abundance and peace and to celebrate a good harvest. Black Friday dates back to around 1939, when the 32nd US president, Franklin D. Roosevelt, was under pressure to move Thanksgiving from the last Thursday to the 4th Thursday of November, to lengthen the Christmas shopping season.

Black Friday marketing strategies

Adjust your timing

The common problem with stores' Black Friday strategies is that they are too predictable. Consumers get bored every time they receive messages, advertising message with the same repeated pattern throughout the day. So try adjusting your timing so your advertising message does not get lost among countless other brands. Whether to go earlier or later depends on the audience.

• Launch early

Be sure that on Black Friday, both big and small brands will take part. So find new, creative ways to catch customers' attention, because they will be overloaded with ads on Black Friday.

• Launch late

If your brand cannot launch Black Friday early, try launching late. Since customers associate the keyword “Black Friday” with offers they cannot miss, your brand can use this to give them offers that are hard to pass up.

Make your offers special and memorable

Even if your brand launches the most profitable offer and the fastest delivery, you will not be the first to make those claims. Brands already compete fiercely for customers' attention, and in Black Friday season the competition is even tougher. This also makes things hard for customers, who have to spend time visiting different stores, weighing prices and listing items to buy before they sell out. That is why this is a big chance for your brand to stand out and make your e-commerce memorable during the Black Friday season.

Add an element of surprise

The element of surprise has always been an marketing tools effective tool if you use it correctly. While some brands kill the surprise by writing the Black Friday discount straight into the email subject line, other brands know how to stand out by using surprise. Instead of telling customers the exact discount percentage, they tease the Black Friday offer by only telling customers they will receive a promotion. Even though numbers in the email subject line are useful, leaving them out is a smart move if you want your brand to stand out on Black Friday.

Add more perks

If you think Black Friday is just about discounts, you are mistaken. If everyone discounts, what will make your brand stand out? Black Friday is the right time for your brand to give customers more perks, such as free shipping, partial refunds or gifts with purchase.

Use the charming number 9 for pricing

End your prices with the number 9, for example 99k, 199k. For premium products, where you are not trying to sell the product's value, prices are processed faster because they are driven by the feeling “Do I want this item?” rather than “Is this item worth the money?”.

Make your email marketing subject lines stand out

Black Friday is not a race over discounts but over winning customers' attention. If you want your brand to win, the first thing is to get customers to notice your email marketing campaign. For a consumer to open and read an email, its subject line must first be attractive.

Redefine Black Friday

Almost every brand approaches Black Friday the same way: cut product prices, send a promotional email and wait for results. This is where brands with different strategies, like Chubbies, create an edge and win: they went one step further to redefine Black Friday. If you remember the “Black Friday is Canceled” email above, that was part of this strategy. The brand created its own holiday called “Thighber Monday”, giving gifts to customers on that day, and used its Black Friday email to introduce the event. They even reminded you to set an alarm for the big day. This way, Chubbies built excitement among customers with a series of teaser emails for Thighber Monday. But if your brand is not as bold as Chubbies, you can still turn Black Friday into your own holiday the way Cotton Bureau did with a pun in its subject line, working its own product into it to spark readers' curiosity.

Tease your next marketing campaign

Black Friday is seen as a long event, meaning it starts before Friday and does not fully end on Friday. So if you want the most profit from this season, take the chance to introduce the next big offer as soon as Black Friday ends. Your brand can promote events like Cyber Monday or Christmas and hint at the big offers coming very soon, as the brand Man Crates did. Right after Black Friday ended, this brand introduced the next Cyber Monday event with very funny wording. Man Crates told its customers it would extend its Black Friday offers through Cyber Monday, the online shopping day of the year. This way, they attracted customers who had missed Black Friday and increase total revenue . Whatever event you are planning marketing for, whether Black Friday, Cyber Monday or Christmas, there are always ways for your brand to gain an edge and stand out. For your Black Friday marketing strategy, focus on scarcity and urgency, but do not make customers panic. Above are the ways to carry out Black Friday marketing strategy. This year Black Friday falls on 24/11. So Black Friday 2023 is coming soon, so apply these handy tips to your business campaign right away! See also:

• How to make a promotion campaign most effective
• Storytelling – a communication campaign through stories