Words Banned in Facebook Ads You Need to Know

Running Facebook ads is an online marketing method that suits many individuals and businesses. However, for your Facebook Ads campaign to perform well and to avoid ads being rejected or your ad account being locked, you need to follow Facebook's advertising policies. One of the most important is not using words banned in Facebook ads. In this article, MONA Media compiles the banned words in Facebook ads that you need to avoid!

Banned words in Facebook ads for healthcare

Healthcare is one of the fields that uses Facebook advertising heavily. But in healthcare and medicine in general, there are some words you need to avoid, such as:

• Words related to body parts, such as: heart, liver, kidney, lungs, gallbladder, and so on, and diseases such as sinusitis and joint problems.
• Words referring to patients or medical items, such as: patient, pediatric patient, medical record, medical clinic and so on, are also among the banned words in Facebook ads for healthcare.
• Words with a negative meaning, such as: pain, suicide, accident, treatment, death and so on, are also always on the banned word list for Facebook ads.

Banned words in Facebook ads about chemical ingredients

When running Facebook ad campaigns, pay special attention to anything related to the chemical ingredients of products such as food and medicine. Many words and phrases about chemical ingredients are already on Facebook's banned list.

Some banned words in Facebook ads about chemical ingredients include: Vitamin, fiber, acid, Omega, herbal ingredients, silicon, collagen, minerals, organic acid, oxidation, catechin, hyaluronic and more.

These words may look perfectly ordinary and harmless to the community and to users. However, many individuals and organizations have deceived users with dietary supplements that cite specific chemical ingredients. That is why Facebook introduced this safeguard in Facebook Ads.

Banned words in Facebook ads about money and finance

Finance is a very hot topic right now and many people care about it. But it is also a sensitive subject that affects customers and social network users. That is why Facebook has set many restrictions and review rules for financial ads.

Accordingly, some banned words in Facebook ads about finance are: loan, lending, disbursement, credit loan, tax, unsecured loan, currency, borrow, fast cash loan, household registration, investment, interest rate and more.

In addition, finance and money are also tied to the legal regulations of each country. To stay safe, Facebook limits ads related to this field as much as possible.

Banned words in Facebook ads for job postings and office rental

If you want to run ad campaigns for your own business related to jobs or office rental on Facebook, some words in your ad content need attention to keep the ad from being rejected or your ad account locked.

Specifically, all words related to courses and training, such as: trainee training process, course, training and so on, are treated as violating Facebook's list of banned advertising words.

Banned words in Facebook ads related to race and gender discrimination

Not only on Facebook but on any social network, words that discriminate by race or gender are banned, because they cause instability in society.

Of course, in many cases the words we use do not carry those meanings, yet we still get "a strike" for violating Facebook's policy by accident. This may be because you used words such as:

• Banned gender words: Mrs. so-and-so, Mr. so-and-so, aunt, uncle, brother, sister, male, female and so on.
• Banned race-related words: Black people, white people, ethnic people, ethnic minorities and so on.
• Banned country words: Korea, Japan, England, France, America, Vietnam, Laos, China, Cambodia and so on.

Banned words in Facebook ads for security cameras and surveillance cameras

In its general policy, Facebook shows concern for personal data privacy. Naturally, it completely bans businesses such as security cameras, especially surveillance cameras.

In addition, selling or trading tracking software and other monitoring devices is also considered VPCS. In some countries it is even illegal.

So when running Facebook ads yourself, you should absolutely avoid related words such as camera, security camera, surveillance camera, tracking and so on for the issues mentioned above.

Promise and guarantee wording in Facebook Ads

To increase sales, we need to build trust and certainty with customers. So many shops use strong promise wording such as guaranteed cure, 100%, absolutely, effective, 100% accurate, complete cure, 100%, surely effective, surely cured,and so on to build credibility.

However, most ads like this are not approved by Facebook's system. Facebook's policy holds that nothing is absolute, so ads containing the promise wording above are classified as content that "deceives customers“.

On the other hand, Facebook cannot verify the quality of the products you offer, which is why the platform often bans ads that make such definitive, guaranteed claims.

Banned words when comparing before and after in Facebook ads

One unusual thing about Facebook's system is that it does not allow before-and-after comparisons (Before-After) in any form, whether of the body, objects, products or status.

In general, if you want to build customer trust, for example by comparing before and after using a product, this is not suitable on this social network.

Facebook ads ban words that infringe copyright

Copyright is strictly regulated in many places around the world, and on Facebook's platform too. Using keywords or content that exploit another brand's image or name is banned. This is considered a serious violation and your account may well be locked.

For example, if you open a handbag shop on Facebook and run ads that use the names, images or logos of big brands such as Nike, Zara hay Gucci, Adidas, H&M,.. your ad will almost certainly not be approved. So to get your ads approved, avoid words related to copyright.

Writing the word "Facebook" incorrectly

One common mistake when writing Facebook ad content is writing the word "Facebook" incorrectly. Facebook sets the standard that "Facebook" must be written with a capital "F". Facebook's system also bans posts that misspell "Facebook" such as "fb, FB,Fbook,…", and Facebook does not approve posts that use the Facebook logo. Keep this small detail in mind so your Facebook ad approval goes smoothly.

Words you should not use in Facebook ads

Besides the banned words in Facebook ads by field that MONA covered above, you should also avoid the words below:

• Alcohol, tobacco
• Acne, scars
• Weight gain, weight loss, dieting
• Passport, driver's license, household registration book

These words are very strictly reviewed under Facebook's policy, so avoid them in your ad content!

There are also many other banned issues and content in Facebook ads, such as sensitive or vulgar images and videos, that you need to learn about and keep in mind when advertising on this social network.

However, since Facebook's Facebook algorithm rules change often, you need to keep up with its policies on banned words and advertising rules to avoid Facebook ads being flagged. Or you can work with a professional Facebook Ads service provider to avoid all these rule violations and improve your ad performance.

MONA Media currently offers Facebook Ads service plans to fit your business needs. With more than 10 years of experience in the Digital Marketing market and a team of 60+ staff with high expertise who have successfully delivered thousands of projects running ads on Facebook, for clients, MONA is confident it is one of the most professional Facebook advertising providers today! With MONA's Facebook Ads service, you will get: Product and service research Design the Ads plan Content, design and video production Manage and optimize ads Ad results reporting And many more great offers! Please CONTACT US with MONA via hotline 1900 636 648 for the fastest and most detailed consultation!

That is a detailed summary of words banned in Facebook ads that you need to know. We hope this article from MONA Mediagave you useful information and helped you avoid wording mistakes when running Facebook ad campaigns. Wishing you success with Facebook Ads!