What is VPCS? Tips for running Facebook ads on VPCS products

Has your Facebook account ever been locked while you were running ads, or even worse, locked in bulk along with others? To avoid heavy losses like that, let's MONA Media take a closer look at the concept and What is VPCS and how to avoid Facebook VPCS in the article below.

What is VPCS?

What is VPCS? VPCS, also called Facebook VPCS, comes from the abbreviation of four Vietnamese words meaning policy violation. It refers to posts containing images or content that violate Facebook’s advertising policies.

When you choose to advertise on Facebook, remember that not every product that is legal can be advertised. Facebook has its own rules for its "playground" and requires everyone who takes part to follow them.

Common forms of Facebook VPCS violations

What does a VPCS violation mean? As noted, not everything the law allows is allowed by Facebook. Typical VPCS products include counterfeit goods, loans, finance, loan sharking, weight-loss pills, herbal medicine, animals, and many other items you would never expect. So below, MONA will help you understand the forms of Facebook VPCS violations most commonly used today.

Before/After images

We start with the factor few people expect. For sellers, before/after photos are a necessary way to prove a product works, but Facebook sees it differently. Facebook believes these images mislead viewers about what the product can do and treats them as a sign of dishonest advertising.

Images with adult (18+) elements

This is a VPCS often seen in the spa and body-care cosmetics industries. Keep in mind that Facebook is a social network for all ages, so adult content is controlled very strictly. An image showing a lot of skin or a close-up of the body is enough to get you flagged.

Images that infringe brand copyright

What is a brand copyright VPCS? This is a Facebook VPCS aimed at counterfeit and knock-off goods of big brands such as Chanel, Gucci, Nike or Puma. So if your ad does not include documents proving the goods are genuine, avoid showing the logo or naming big brands directly to reduce risk.

Posts with images of celebrities

What VPCS applies to posting images of celebrities? Like brand image copyright, celebrity image rights are also closely reviewed because celebrities are influential people. Beyond image rights, Facebook is also wary of content that uses a celebrity's image to advertise falsely.

Posts with offensive content

What VPCS applies to offensive content? Ads that deliberately chase engagement with offensive or unpleasant content are also a common VPCS. Facebook always aims to keep a "clean playground", so posts that stir up the public with provocative, outrage-inducing or negative content are quickly labeled "unhealthy content" and wiped out.

Content banned on Facebook that you should know

Like the rules of other social platforms, Facebook also bans certain content. So what is VPCS content that is banned on Facebook? Read on for what MONA has compiled below.

Alcohol and narcotics

Facebook currently bans advertising and selling alcoholic drinks and addictive substances harmful to public health. The policy is meant to keep people safe, especially young people under 18, from harmful products. It also helps build a healthy online environment that does not encourage consumption of alcohol, tobacco, narcotics and the like. 

Discriminatory content

Content that stigmatizes or discriminates by race, religion, gender, appearance and so on is banned on Facebook. The aim is to protect users from human rights violations and build a community that is equal in every way. The platform also encourages users from anywhere, with any personal characteristic, to interact and share freely with each other.

Violent and hateful content

Violent or hateful content is banned on Facebook. Facebook is working to stop extremist elements from spreading negative and false information. Banning this content builds a positive community where users are not threatened or psychologically harmed.

Adult content

Facebook enforces VPCS rules that ban adult content, the sale of sexual products and pornographic content. The main reason is to protect users, especially children, from inappropriate topics. So you need to avoid this banned-content VPCS to help keep the internet healthy and safe, a place where everyone can connect and share information.

->See more: Words banned in Facebook ads

How to run VPCS ads on Facebook effectively

How to run VPCS ads Once you know Facebook's main policy violations, you can tell whether your product or service ads carry a Facebook VPCS factor. If not, congratulations! If they do, check out the methods below so you can keep running VPCS ads on Facebook.

Use synonyms and antonyms

What does using synonyms and antonyms to avoid VPCS mean? To avoid Facebook VPCS, you can replace violating words in your ads with synonyms. For example, for a weight-loss tea, you can replace the keyword "giảm cân" (lose weight) with "làm giảm trọng lượng cơ thể" (reduce body weight) or "giảm tỷ lệ mỡ thừa trong cơ thể" (reduce excess body fat) so Facebook's bots do not catch it.

To be faster and more effective, you can use tools that rewrite text (spin content), synonym dictionaries, definition dictionaries, or negations of antonyms to help you get around the policy.

Use an intermediary website for advertising

What does using an intermediary website to run VPCS ads mean? Facebook's bots can usually follow the link attached to a post and scan your ad website for VPCS content. To get around this, you can create an intermediary web page where customers fill in a form and are then forwarded to your official website.

For best results, build the intermediary website on a different domain from your official website. You should also prepare several domains as backups in case the link to the intermediary site stops working.

Use video for advertising

What does using video to run VPCS ads mean? Although Facebook algorithm are getting smarter, they still cannot scan the content inside a video, so they cannot tell whether a video contains a Facebook VPCS. So when running ads, you can use video as an effective way to introduce your product and avoid violations.

You do not even need a complicated video. A still image with a few effects is enough. You can use video creation and editing tools such as CapCut or VivaVideo and run video ads on both Facebook and YouTube without fear of policy violations.

->See more: How to increase FB engagement the most effective methods you should not miss

Use metaphorical images to avoid Facebook policy violations

What does using metaphorical images to avoid VPCS mean? Using metaphorical images is a rather "artistic" way to avoid Facebook VPCS. You can use it for physiological products or sensitive services, avoiding policy violations while making customers less embarrassed to read your ad, which raises the conversion rate and earns goodwill through your tact.

Link cloaking

Facebook's bots are likely to follow links to determine whether your content contains VPCS. To deal with this, you can try "link wrapping", also known as "URL cloaking". It is a technique used in online marketing and some ads to hide the original URL. The URL that is displayed looks completely different from the real website the user clicks through to, so that users are led to the products or services being advertised.

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With the Facebook Ads package at MONA, what exactly do customers receive?

• A dedicated ad campaign process, tailored to each industry.
• We run for any industry, even the hardest ones.
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• Ad budget optimization, with a plan built around the KPIs and costs the customer proposes.
• Support building content and exclusive video scripts for ads.

CONTACT US with the MONA team today, or click the link above for detailed advice and support!

How to avoid Facebook VPCS

How to prevent Facebook policy violations

What does preventing VPCS mean? You cannot always use workarounds to avoid Facebook policy violations when running ads. As the saying goes, "prevention is better than cure". So MONA offers you ways to avoid Facebook VPCS that are more natural and work better over the long run.

Create a natural environment and natural engagement on Facebook

A post that gets plenty of natural, positive attention and engagement tells Facebook it is "healthy" content, and raises the credibility of the ad and the account running it. You can use this to build a positive impression with Facebook, which also helps you get past some minor VPCS.
Some ways to create natural engagement:

• Share the post in related groups or with people likely to be interested.
• Get family, friends or high-reputation Facebook accounts to engage (like, comment, share).
• Run a mini-game to attract engagement to the post.
• Invest in content and images that draw readers to engage.

Test ads on another satellite page

If, after posting, Facebook sends a VPCS notice and asks you to take the ad down, or negative warnings appear on the account, your ad has a policy problem. This lets you be sure whether your ad violates policy without harming your main Fanpage.

If Facebook reports a VPCS error, you can fix it with the suggestions in section 3 above.

Buy a strong ad account

This is a safe approach for large campaigns with huge budgets. You can look to buy accounts that have run many ads and spent a lot of money with Facebook. Facebook sees these accounts as highly trustworthy, which lowers the chance of being locked for major violations and may let minor VPCS slide.

Do not run products or services that violate Facebook policy

What does not running VPCS-violating products mean? Naturally, no risk, no catch: if you don't do it, you can't be caught. The safest and most effective way to protect your account and ads is to follow Facebook's content policies and not advertise products on the banned list.

How to run VPCS goods on Facebook.

What does running VPCS goods mean? In business, though, giving up that easily is not an option. Understanding that, MONA shares a few more ways to run VPCS goods on Facebook.

Hire an outside ads service, one that specializes in VPCS goods

If your product or service is too hard to advertise, hire experts to handle it. It may seem costly, but it actually saves a lot of time and resources when running VPCS goods.

Open a network of affiliates (CTVs) or agents to distribute and advertise products

Building a network of affiliates and agents saves you the cost of advertising products on Facebook and spreads the risk across distribution channels. If one affiliate or agent account is locked for VPCS, you can still sell through the others in the network.

This is a fairly safe and effective way to distribute Facebook VPCS goods, and it can be applied flexibly to nearly any industry of products and services.

Nobody wants a VPCS, but it is hard to avoid when you start a Facebook ad campaign. To protect your account and ad posts from accusations and the consequences of policy violations, you must know the rules of this "playground" well. But for better business results, running SEO services is an extremely important link. SEO is not limited to any industry, even the hardest ones you may be in. Contact MONA to help your business complete the most effective online business model through a tight connection between “Web – SEO – Ads”.

The article above on MONA Media has shared the key information on the topic of What is VPCS and how to avoid Facebook VPCS. We hope this article gave you enough information to tell which ads carry a VPCS, as well as how to get around the rules and successfully run VPCS goods on Facebook!