18 March, 2023
Why Should Business Websites Use the Flatsome Theme?

If you run an online business, you have probably heard of the Flatsome theme, but have you ever wondered what the Flatsome theme is and which standout advantages make business owners keen to have it? Let's Mona Media explore everything about the Flatsome theme in the article below.
What is the Flatsome theme?
Flatsome is widely regarded as one of the best themes available, because it can build many kinds of websites across different industries: e-commerce, spas, news and even Landing Page.
In simple terms, Flatsome is a WordPress theme like any other, but the one real difference is its page-building process, Website which is so good that building a site's layout is simpler than hand-writing code and fixing responsive issues.
Flatsome for WordPress also meets the three most important criteria for a website: FAST, LIGHT and SEO-FRIENDLY.
Why use the Flatsome theme for an online business website?
With the Flatsome theme, you can build freely without limits. Flatsome also has many other standout features you should try:
- The Flatsome WordPress theme is well designed and easy to use and customize, even for people who know nothing about code or programming. That's why business websites built with it are unique and reflect the brand's own character.
- Very fast load times, because the code is clean and tidy.
- The Flatsome theme is built on a standard, SEO-friendly structure SEO. So when you use it for a business website, it is much easier to reach the top of Google, build trust with Google, reach more customers and raise sales.
- Recent versions of the Flatsome WordPress theme have added an “Add to Cart” feature to encourage purchases more strongly.
- Throughout your use of the theme Flatsome Theme WordPress, you will always have access to rich, detailed and easy-to-understand documentation.
- The Flatsome theme is updated regularly to bring users better features.
Thanks to the support this tool provides, owners of online business websites save on costs. More importantly, users Theme WordPress Flatsome are free to optimize however they like, without depending on anything else.
See more:
- Responsive web design that optimizes the experience on different devices
- What is Mobile Friendly? How to optimize a website for mobile devices
Advantages of Flatsome for WordPress
In the previous section, we are confident you have a rough picture of the Flatsome theme. To understand it better, look at its technical strengths, because Flatsome is a theme that users are happy with since it meets their needs fully.
Highly customizable with the Flatsome WordPress theme
Flatsome comes with many pre-designed features built in, plus a visual drag-and-drop page builder (Live Page Builder). This gives users plenty of room to create from their own perspective.
All you need to do is come up with the idea; Flatsome handles the rest. The more you explore, the more options you find among the built-in Flatsome elements and formats, including Banner, Portfolio, Products, Buttons, tabs and more.
See more: Standard banner sizes for your website that you should know
With UX Builder, the tool can meet the requirements of any field of work, including e-commerce, real estate, news and company introductions.
The Flatsome WordPress theme has unlimited functionality
With the Flatsome WordPress theme, you can do whatever you want with the Live Theme Option Panel and Banner, Portfolio, Products, Buttons, Tab and more.
If you are careful and detail-oriented and want everything polished, this tool is a great choice. You can customize from the smallest details, such as margin and line alignment in the Flatsome WordPress theme.
The header is the first point of contact between a website and its visitors. Understanding this, the Flatsome theme helps you optimize your site with the simplest steps. All you have to do is drag and drop elements such as: Menu, Search Icon, Button, Cart,…
Optimized loading speed
The Flatsome theme is praised for its fast loading. This is possible because it isn't built on a lot of complex code.
Experts consider it one of the fastest-loading WordPress themes on the market. It also has a professional design and quick controls, so it meets users' expectations.
The Flatsome theme works with every WordPress version
This is probably a big plus and a reason Flatsome is so highly rated today. Its designs emphasize uniqueness and focus on optimizing the user experience.
With any version of WordPress WordPress, the theme works well with few errors. Professional programmers and beginner designers alike rate this tool highly.
Always updated
According to statistics, the Flatsome theme is UX-Themes' best-selling product, so it receives serious investment to keep adding new and better features.
The developers also cater to customers by giving Flatsome for WordPress support for more than 12 languages. Because of this, users can easily translate their website into most of the languages they want, within Theme WordPress Flatsome.
See more: UX UI design
Installing demos easily with Flatsome WordPress
The Flatsome theme offers a library of designs in Flatsome Studio, with countless options opened with a simple click. After browsing Flatsome Studio and picking a suitable template, you select it and customize it until it suits you.
The convenience and speed of Flatsome WordPress Studio has interested many users, and many come to Flatsome and stay with it long term.
Other standout features of the Flatsome WordPress theme
Besides the standout features listed above, Flatsome includes many other useful features waiting for you to discover. It is fully optimized for mobile devices so users can edit from anywhere.
Responsive design in Flatsome Theme WordPress keeps the website suitable on every screen size. This makes it easy to collect traffic from different sources such as smartphones, tablets and desktops. There is also a wide variety of Theme WordPress Flatsome among other supported features such as:
- Unlimited Header Options: Lets you freely create any header layout you want.
- Drag and Drop Header Builder: Drag-and-drop makes creating section headings on the website easier.
- Built-in Slider and Banner System: Lets you create beautiful, distinctive sliders on your website.
- Banner Focus Point: A brand-new feature for creating a highlight on any image.
- Drag and Drop Image Grids: This feature helps you lay out images in cells with drag and drop
- Full Typography Control: Lets you adjust every size and font style on the website.
- Smart Image Lazy Loading: A feature that optimizes loading speed and reduces image loading time for users.
- Built-in Live Search: Lets users search for products, keywords or categories very quickly.
- Automatic Theme Updates: Automatic updates so you always have the best-quality releases.
Basic Flatsome WordPress installation from A to Z
Let's go through the basic steps of installing Flatsome for WordPress.
Step 1: Download the Flatsome theme file at this link:
https://themeforest.net/item/flatsome-multipurpose-responsive-woocommerce-theme/5484319
Note: To use this version of Flatsome for WordPress, you need to pay.
In addition, UXThemes, the platform's developer, does not currently manage licensing very strictly. As a result, one main key can be used by many users and resold or shared with others. You can search Google to find out how to activate the Flatsome theme without paying.
Once the Flatsome WordPress theme is downloaded, extract it into a .zip file to make the file lighter. After extracting successfully, you will have a folder named flatsome-main containing many other files. You only need the file named flatsome-3.xx.zip.
Step 2: Next, go to the WordPress Dashboard as an Administrator. Then click Interface. Then click Add New and Upload Theme at Choose File (Flatsome-3.3.9.zip) as shown in the image below, then install Theme WordPress Flatsome.
Step 3: Next, select the Triggering zip file you just compressed.
Step 4: Then go to Flatsome and select Setup Wizard.
Step 5: Continue by selecting Let’s Go following the arrow in the image.
Step 6: In this step, enter the license code for the Flatsome WordPress theme (if you have one), which you can find in your ThemeForest account. If you don't have a license code, select Skip this Step.
Step 7: In the Child Theme Titlefield, enter any name you like, then click Create and Use Child Theme.
Step 8: Flatsome is now creating the child theme. Continue by clicking Continue twice in a row.
Step 9: In the next step of installing the Flatsome WordPress theme, select Continue or Skip this step.
- The option Install Demo Content means installing Flatsome's sample data such as posts, products, menus or contact forms.
- The option Skip this step means you can skip the installation (you can install these plugins later)
Step 10: Continue by clicking Continue or Skip this step.
Step 11: Then click Agree and Continue.
Step 12: In the last step, you can choose Setup WooCommerce (Optional) to install e-commerce tools for your website. Of course this depends on your goals, so you may choose it or not. That completes the installation of the Flatsome WordPress theme.
A detailed guide to using the Flatsome theme
Below, we walk you through using Flatsome WordPress in more detail. This will help you set up the general options so it is easier to roll out each project.
First, log in to your website at yourdomain.com/wp-admin. Then the process focuses on editing the brand, logo, colors and other things in the Flatsome WordPress theme.
Edit the website name
To edit the website in the Flatsome theme, go to Settings -> General. Then go to “Site Title” at the top. Working with the brand matters a lot because it directly affects your business later on.
Usually, this field is the name of your company Domain or shop name, for consistency. Right below is the “Tagline” field, which describes the field the website works in. In the email address field, you can use any account of your own.
Optimizing URLs in the Flatsome theme
The URL is also one of the important factors in ranking a website on the SERP. So set the URL to be as short as possible while still reflecting the page's content, and above all it must contain the main keyword.
To do this in the Flatsome theme, go to Settings -> Permalinks. Then find “Post name” and click “Save Changes”. Think carefully before doing this, because it affects every link from then on.
Change the logo
If your website already has a logo, just upload it. If not, you can design one yourself or find a professional design company to help you get a logo you like.
For this setting, choose Flatsome -> Theme Options. Then go to Header -> Logo & Identity -> Select file. Choose your logo from your computer and click “Publish” at the top of the screen to finish.
However, setting up the logo isn't finished yet. You need to keep using this tool to change the Favicon, the small logo icon that appears at the top of the browser when users search.
-> See also: Exclusive Brand and Company Logo Design
Change the brand colors in the Flatsome theme
Brand color is a key factor that helps customers recognize you more easily. Keep your logo and brand colors consistent. One important point is that a website shouldn't use too many colors, which makes it visually messy.
To change it, go to Wp-admin -> Flatsome -> Theme Options -> Style -> Colors -> Primary. Once you have set the colors you want, don't forget to click “Save” to finish.
Change the menu in Theme Flatsome WordPress
Currently, the Flatsome theme provides a fixed menu type and its mobile responsiveness is rated very highly. For better optimization, the tool has two main types:
- Main Menu
- Second Menu
Depending on your needs, you can use whichever menu type fits. To set up the Flatsome menu, go to wp-admin -> Appearance -> Menus. Once you have decided which menu to edit, add or remove items as needed. Most websites include basic elements such as pages, posts, categories and so on.
Set up the sidebar in the Flatsome WordPress theme
Sidebar is the toolbar on the right by default in Flatsome. What it contains varies with your needs. Usually you will see it change when you add new posts, with common types such as:
- Recent posts
- Popular posts
According to many experienced experts, the sidebar is very good for SEO. You should show the titles of about 6 to 8 new posts in it.
To edit it, log in to your website at wp-admin -> Appearance -> Widget. Then WordPress lets you drag and drop each module and arrange them in suitable positions.
Edit the footer in Theme WordPress Flatsome
The WordPress footer is under Appearance -> Widgets. Select Footer 1 and Footer 2 to edit. However, do this only after your website has posts.
Details on editing the footer HERE
Publish content on the website
To publish a post, page or product, prepare the content in a Word file first. Then go to wp-admin -> Posts -> Add New.
Depending on your purpose, you can choose 1 of 3 content types. Then use Flatsome to optimize SEO-standard articles. These are all techniques familiar to SEO specialists, including:
Whatever the post, it needs a clear hierarchy, so using H2, H3 and other heading tags is essential.
Tips for optimizing the Flatsome WordPress theme
Note that Flatsome is already very well optimized out of the box. However, as you use it, you may want to install extra plugins or add some custom code for your work.
That can hurt your online store built on the Flatsome WordPress theme and make it load slower than at the start. Below, we share some tips for optimizing the Flatsome theme that you can apply when the site starts loading slowly:
- Avoid pasting code that loads outside data, such as Facebook like and share buttons, fanpage embeds, or buttons for sharing on social networks.
- Paste code such as tawk.to chat or Facebook chat only when you really need it. You should add the code through Google Tag Manager to keep the Flatsome WordPress theme optimized.
- Want to add more functions to your website and need to install some plugins? Many people want a website with flexible, rich functionality. However, before adding plugins, weigh the benefit against page load speed, judge how important each one is, and make the best decision.
- No need to install several plugins with the same function: For example, if you install the WP Rocket plugin, you shouldn't also install Super Cache. If you have Yoast SEO installed, don't add Rank Math SEO. The same goes the other way around.
- Optimize all product images before uploading them to the website: This helps images display well and keeps quality high. Many people upload very large images, up to 3000px, when product images only display at 500-600px.
- Choose good hosting or a VPS with fast, stable loading: If you buy hosting or a VPS in Vietnam, consider suitable plans from reputable, quality providers such as Mona Media, HostingViet and others. For international hosting or a VPS, choose Hawkhost, HostGator or Vultr, and pick servers in Hong Kong, Japan or Singapore.
You can also look up other guides to speeding up WordPress online to optimize other areas and get the best possible load speed.
FAQ
Do I need programming knowledge to use the Flatsome theme?
No, you don't need programming knowledge to use the Flatsome theme. It has an easy-to-use interface and detailed guides to help you build a website easily.
How do I get support for the Flatsome theme?
Look into buying Flatsome from a licensed source that has support staff. Official support can answer technical questions about the theme, reported bugs and problems, and questions about compatible third-party plugins. Join the Theme Flatsome WordPress or a similar group to get advice from the community when the theme has problems or errors.
Where can I buy the Flatsome theme?
You can buy the Flatsome theme on the official Flatsome website or through WordPress theme marketplaces such as ThemeForest.
That is all the information about the Flatsome theme and its standout advantages. We hope this article helps you design and run a website on your own as well as possible.
Do you need to install the Flatsome WordPress theme and, beyond that, want a professional SEO-friendly website design service?
Contact Mona Media qua HOTLINE 1900 636 648 for the fastest support! Besides Flatsome, Mona Media has a team of specialists website design with solid experience building WordPress themes and many other WordPress themes, so clients have the best options.
You may also be interested in: The 15 best WordPress themes for presenting a company
FAQ
Is the Flatsome theme SEO-friendly?
Can someone who doesn't code use the Flatsome theme?
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