What is a carousel ad and how do you run one?

Facebook is one of the most popular social networks, and it lets users make good use of its online advertising features. One of them is Carousel ads, also called rotating ads. Carousel Ads offer a clear, simple layout and quickly get users to take action. So What is Carousel, what are its advantages, and how do you create a Facebook Carousel ad? MONA Media This article answers those questions.

What is Carousel? Advantages of Carousel

What is Carousel?

Carousel is a rotating ad format on Facebook. With it, users get more content in the same space. This works through its rotating series of images.

With Carousel Ads, a business can show 2 or more images or videos in a single ad. Each image or video comes with its own title, description, link or call to action. When the ad runs, arrows appear, or users can swipe left or right on a touchscreen.

The idea behind Facebook Carousel Ads is simple: advertisers show viewers several images that change automatically in sequence. Users can also easily control the order of the series as they like. This gives the best results for optimizing and promoting your business.

Advantages of Carousel

So what are the advantages of Carousel? This ad format lets you reach and engage users effectively. It gives them more information, so it is easier to take in.

On Facebook, Carousel ads give users more control and choice over the ads they see. They can easily pick any of the images and focus on the product that suits them best.

For these reasons the format is very popular. Combined with other ad formats, Carousel Ads in marketing bring a business special results in overall marketing.

When should a business use Carousel ads?

If you are If you are looking for an ad format that gives users more choices, Carousel ads are the best fit. Your type of business and your products also matter. Businesses that show many products or services together have more success with rotating ads.

In practice, FB Carousel has a bigger advantage over ordinary traditional ads. It may cost more, but when you need to show many products or services, it makes the most of the space and can bring the cost down.

A Facebook rotating ad is well suited to narrative marketing content. Instead of showing a run of products one after another, you can use the series of images to tell a story. A business can also use this format to build brand awareness by showing different pictures of the company and its staff.

However, Facebook does not support every field, and some industries are restricted. In that case, the most effective way to grow your business is to focus on optimizing your website, and specifically on of work SEO. Known as a “top solution”, SEO services at MONA will deliver a well-planned SEO strategy that brings customers to you and builds the best conversion rate.

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5 ways to use Carousel ads on Facebook

Now that you know what Carousel is, the next section covers 5 ways to use Carousel Ads on Facebook for the best results.

Launching a new product

One of the most common uses of a Carousel post is to reveal new product lines. Sharing several products in one post is a way to draw customers’ interest, and the brand’s sales improve noticeably as a result.

Instead of spamming followers with a single image, many businesses add several images to a post to give it context and make it more valuable. A carousel also increases the time people spend viewing a post, which is one of the factors that directly affects post performance, according to Facebook algorithm.

Weave in a story

Compelling stories are one of the most effective ways to share a message and attract more customers to your business. Many brands already use this approach and have seen surprisingly good results. You can use a set of images with a clear message or story in your Facebook Carousel Ads, which also adds context and makes the post more valuable.

Product how-to

A product how-to in a carousel ad works well. It shows each step of using the product clearly, and it makes your brand easier for people to follow and approach.

A how-to carousel is also an effective way to increase the time people spend viewing your post, which in turn gives it higher visibility on NewsFeed of users.

Share an article

The carousel format is also a good way to share and promote your blog articles. Many businesses already share posts about their websites this way, and these ads bring in new newsletter subscribers.

Product tour

In the example below, the music app Deezer used a Facebook carousel ad to give people a real feel for the product before they download it. Each card summarizes one feature of the app, which gives viewers a good idea of what to expect.

How to create a great Facebook Carousel ad

Now that you know what a carousel is, here is what to watch for when running Facebook Carousel Ads to get the best results. Read on for the “tips” for creating Facebook carousel ads that MONA shares below.

Grab attention with the first image

The Facebook newsfeed is full of information, so users are often overloaded with content. To make your ad more successful, make the first image look great, give it a clear meaning of its own, and make sure it catches the eye.

One example is Virgin Holidays' #Dream Bigger sale. The first card in the carousel tells you exactly what they are offering and draws viewers in with a strong image of New York City.

Follow Facebook's recommendations

Facebook has also published recommendations for designing carousel ads. If you want to get the best performance, try following them. Specifically:

• Image size: 600 x 600 pixel
• Text: 90 characters
• Image ratio: 1:1
• Link description: 20 characters
• Headline: 40 characters
• Text covering no more than 20% of the image
• Video length 240 minutes maximum
• File size 4GB maximum

Here is a useful tip: use the headline space under each image for the price, product name, benefit, discount percentage or call to action.

→Read now: Facebook's latest advertising policies

Now that you know what Facebook Carousel is, it is clear this format performs well, but carousel ads are not right for every business, because video ads can also work well. If your budget is tight, simple Facebook posts may be the better choice.

Still not sure how to run ad campaigns that bring in orders? Work with our team Facebook advertising services at MONA Media. We have worked with more than 10,000 clients across many advertising fields, and MONA commits that for the same spend, your business will get better results than expected. MONA currently offers the most popular high-converting ad formats, including Carousel Ads, Facebook Leads Form, Messenger ad campaigns, in-stream ads,…

What makes MONA's Facebook Ads plans different?

• Every industry covered: MONA has the expertise to run campaigns in all product and service sectors, such as healthcare, education, beauty and spa, finance, and more.
• Any budget works: Instead of choosing a ready-made package, MONA builds a plan and approach around each client's budget.
• High conversion rate: MONA puts real thinking into delivering real value to your business, and also helps with ad content, scripts, keyword research and more.

Don't miss the chance to find the right solution Digital Marketingand raise your brand's visibility today. Contact us for advice and a detailed service quote.

For more information, please contact MONA below:

• Address: 1073/23 Cach Mang Thang Tam, Ward 7, Tan Binh District, Ho Chi Minh City
• Hotline: 1900 636 648
• Email: info@themona.global

That is a summary of what a carousel is and what Carousel Ads are. MONA has also covered the benefits of carousel posts and how to run carousel ads on Facebook. We hope this helps you apply carousel advertising on Facebook effectively.