32+ ways to increase Facebook engagement

How to increase FB engagement works best when you follow the tips from MONA Media in the article below. If you sell online, want to expand your brand, and increase online sales revenue, this is an important step. It improves your chances of reaching potential customers and gives you a competitive edge, with the goal of closing more orders. Read on for 32+ effective ways to increase Facebook engagement in the content MONA brings you next.

Why is your Facebook engagement dropping?

Facebook engagement is getting more and more “scarce”, a worry for many individuals and businesses who sell on the platform. So where does the drop come from?

According to MONA's research, falling Facebook engagement can come from many factors. The most common are:

• Facebook's algorithm changes, affecting how posts are shown and distributed on the New feeds of users.
• Competition among individuals, brands and businesses selling on Facebook
• Rising demand for content quality

Plenty of other things can also hurt the “quality” of the engagement you get on Facebook. To fix that, here are ways to increase Facebook engagement you can start using today.

How to increase engagement on a personal Facebook

Build a trustworthy personal profile

The first step to better engagement on a personal Facebook account is a profile people trust. So what does a trustworthy profile look like? Below, MONA has put together a few ways to tune your profile and build trust with the people who visit your wall:

• Account name: Use your real name, the one on your birth certificate or ID. If you have a nickname, you can add it in the settings.
• Profile picture: Use a real photo of yourself, never a picture from the internet or someone else’s photo. When people visit your wall, the profile picture is almost always the first thing they look at.
• Facebook cover photo: Use a photo of your main product, your shop, your brand logo or your contact phone number.
• Fill in your profile details: Details such as where you live, your hometown, workplace, job, school and contact phone should be filled in. When you share valuable, detailed information about yourself, visitors trust you and the products you sell more.
• Turn on follow and friend requests: When this is on, any Facebook user can follow you or send you a friend request. The more followers an account has, the more credible it looks and the more engagement it gets.
• Hide your friends list from the public: Your friends list is your pool of potential customers. If it is public, competitors can use it to add your friends and pull them toward their own products and services.

Add friends who could become customers

Facebook holds a huge pool of potential customers. But how do you reach the ones who actually need what you offer? Filter by field before you send friend requests. Some effective ways to filter your audience on Facebook:

• Add as many people as you can from your university, friends of friends, coworkers and relatives. They are the easiest group to win over, because they already know you or can check your reputation through people they know.
• Filter people by the age shown on their public profile.
• Depending on your field, pick relevant fanpages and groups and add active members of those groups. Example: If you want to sell clothes and fashion accessories to office workers, for example, you can add members who are active in groups like Bà Dì Nulo, Biết thế éo đi làm,…

Post your products on Facebook

While you build up friends and followers day by day, you also need to post sales content so people know what you sell. Turn off the like counter so your posts look cleaner.

Other things that raise engagement in general, and on your posts and friends’ trust in particular:

• Post quality products with good photos and clear product information.
• Pick the best hours to post and keep a sensible posting frequency.
• Mix selling posts with useful information about your field or product, or with entertaining content. That way followers see your account as useful and worth following, not just a stream of sales posts.

-> Learn more: Sample Facebook sales posts

How to increase Facebook engagement when selling

Understand how your customers think

The first thing a product or service needs to win customers is a seller who understands them. You need to know what your Facebook audience needs, and which content, images or promotions draw them in.

Research shows that Facebook posts with quality images get 39% more engagement than text-only posts. Posts under 250 characters get views and clicks up to 60% higher. Using Facebook emoticons also brings 33% more comments on a post.

Share useful information

Useful content is what lets a business keep and grow its selling engagement on Facebook over the long term. Funny quotes, memes and entertaining videos only raise engagement for a short time. A Facebook page that sells well shows steady likes and comments on every post.

Here is what to keep in mind when you build your content:

• Write from the reader’s point of view, and base your posts on the profile of your target customer. When you look at a photo, you look for yourself first. Readers need to see themselves in the content, or it will not interest them or hold their attention.
• Keep the content directly related to your business. If you sell fashion, for example, write about fabrics and the strengths and limits of each type. Finance topics usually will not attract your followers.
• Point out real risks. Alongside positive information, you can also add warnings so people can choose the product that suits them.
• Make your posts different and deep. Write your own content, based on solid, accurate research, so readers come away with something new and useful.

Build a trustworthy fanpage

Build Fanpage Facebook is the first important step to getting followers to trust you and engage with your posts. Building a fanpage’s credibility takes steady effort over a long period. Here are the methods MONA suggests:

• Write a detailed, useful About section for your fanpage.
• Raise engagement with followers by posting thank-you messages and useful posts, and by answering every question and comment from your followers.
• Run minigames and contests with prizes to attract followers and participants.
• Discount products when customers buy a set.
• Run other communication activities that fit your fanpage’s brand image and your company’s direction.

-> See it here: Facebook fanpage management service

32 best ways to increase Facebook engagement

Besides the methods above, you can also look at these 31+ ways to increase Facebook engagement that work well.

1. Find the best time to post

Facebook is the platform marketers use most around the world, with nearly 3 billion monthly active users, so its staying power is hard to deny. With that much engagement on offer, marketers need to understand when Facebook users are online. Choosing the right best times to post on Facebook will pay off for your social media content strategy.

According to data from Sprout Social , a site that researches and analyzes social media data, the time that brings the strongest engagement depends on your industry, your target audience, your business goals and the content itself. Sprout Social published its 2023 study of the best times to post on Facebook by industry:

1. Best times to post on Facebook for consumer goods:

• Monday at 7 pm, which is the best day to post.
• Tuesday from 6 to 8 pm
• Friday from 6 to 8 pm
• Posting times that bring high engagement are 6 to 9 pm on average.

2. Best times to post on Facebook for healthcare:

• Monday and Tuesday: 9 am to noon and 1 pm to 8 pm. These are the two best days.
• Wednesday from 9 am to noon and 6 to 8 pm
• Thursday from 9 am to noon and 4 to 7 pm
• Friday from 9 am to 1 pm and 7 pm
• The weakest days for this industry are weekends.

3. Best times to post on Facebook for hospitality:

• Monday from noon to 9 pm
• Tuesday from 10 am to 9 pm
• Wednesday from 11 am to 8 pm
• Thursday from 10 am to 6 pm
• Friday at 3 pm and from 6 to 8 pm
• The best days for engagement are Monday to Thursday
• Sunday has the weakest engagement

4. Best times to post on Facebook for media:

• Monday from 8 am to 2 pm
• Tuesday from 7 am to 3 pm
• Wednesday from 6 am to 1 pm
• Thursday at 11 am
• The best days for engagement are Tuesday and Wednesday.

5. Best times to post on Facebook for restaurants:

• Monday from 10 am to noon
• Tuesday, Wednesday and Friday at 11 am

6. Best times to post on Facebook for education:

• Monday from 9 am to noon
• Tuesday from 8 am to 1 pm
• Wednesday from 9 am to noon
• Thursday from 9 am to 1 pm
• Friday at 10 am

2. Write original content that stands up to your competitors

Focusing on what your posts say is the best way to increase Facebook engagement. Promise real benefits, back them with striking numbers, commit to product quality… Right now, the approach of content AIDA is widely used in Facebook copywriting and is considered one of the most common ways to raise engagement on Facebook.

3. Use Facebook SEO services to rank on Google

SEO Facebook is one of the most important tactics you should not skip. It is also the most lasting way to raise Facebook engagement, with no risk of losing it. When a customer searches a keyword on Google, the search engine sends them to your Facebook by showing it at the top of the results.

When working on SEO Facebook Fanpage When you rank number 1 on Google, customers tend to click through to your Facebook account or fanpage faster. To advertise on Google, use correctly sized images and keyword-rich content, and define your target audience well so your brand promotion runs more smoothly.

4. Choose distinctive images to raise Facebook engagement

Interesting, unusual images always draw customers in. Some people even share them on their own profiles. Food photos that look delicious, cute animals, puzzle pictures… and especially striking nature photos and human-interest stories. This way of raising Facebook engagement is simple, effective and does not take much time to research.

5. Facebook advertising campaigns

Once your post has reached a certain level of engagement, we recommend choosing Facebook Ads. These ads help you reach even more engaged customers.

Facebook Ads often emails you about high-quality posts and suggests promoting them. To get the most engagement, consider starting your ad campaign with posts that already have engagement.

Running ads on Facebook is usually not hard, but it is not easy to sustain or to get consistent results. If you do not follow the rules of Facebook’s advertising policies , your ad account and fanpage can be shut down at any time.

That is why you need a professional team to help you build your brand and reach users effectively. And MONA Media is the right choice for you, because MONA specializes in Facebook Ads advertising professional, reliable service. Having worked with more than 10,000 clients in every field, we focus on delivering real value so you can raise your conversion rate at the lowest cost.

So what makes the Facebook advertising service at MONA different?

• Every industry: MONA runs campaigns for every field and trade, including the hardest ones.
• Ad budget optimization: a range of ad plans, with the campaign plan built around the budget you give us.
• A complete online business model: MONA gives you a solution that connects the three core elements today: “Website – SEO – Ads”.
• A faster conversion rate: we put real work into the video script, market research and competitor analysis, all aimed at one end goal: customers placing orders.

We also include many other offers and services. If you want to run ads on Facebook, contact MONA at HOTLINE 1900 636 648 for advice and a detailed quote.

6. Block offensive words to raise Facebook engagement

A clean fanpage gets more engagement than one with vulgar or offensive language. Block offensive words on your fanpage as early as you can.

7. Make your content stand out with bold text

For this method, write titles, prices, promotions, promotion hours and calls to action in bold or in capitals to get more engagement from customers.

8. Reply to comments as quickly as you can

A Facebook post gets more engagement when you reply fast. Customers also feel good when their needs are answered quickly. Stayon callon Facebook and answer every customer comment. This is a good way to raise Facebook engagement that you should use.

9. Aim your posts at the right customers

What do you sell, and who are your customers? Once you know exactly who they are, you can work out when they are usually online. Above all, learn their interests and concerns so you can write words that work on them. This helps your posts get the best possible engagement.

10. Use fun minigames to raise Facebook engagement

Minigames and giveaways always draw attention on Facebook. Many people join livestreams just to wait for your minigames. Vary your prizes and prepare your questions carefully. Some sellers even make a sale and spread their brand at the same time with this kind of tactic. It wins the attention of many people and is one of the effective ways to raise Facebook engagement.

11. Write striking Facebook post titles

People on social media see the same kinds of information every day. The more unusual and engaging a post is, the more it attracts customers. If you do not show them something interesting in the title, they will leave to look for other content.

12. Do not send customers to another platform

When customers are on Facebook and get sent to a YouTube link or another website, they can find it inconvenient and annoying. Do not use this to raise engagement, because it backfires.

13. Link your Facebook fanpage and group

When you link a Facebook fanpage and a group, engagement can grow faster, because you reach a group of people who already need what you offer. Individuals and businesses on Facebook have tried and confirmed this.

14. Run good livestreams that draw viewers

A lively, charming, well-made livestream draws many viewers. It is one of the best ways to raise engagement on a personal Facebook account today, which is also why YouTube streamers have moved into livestreaming on Facebook.

Read more: How to livestream online sales effectively

15. Use the “fill in the blank” technique

You can post a photo and ask customers to find the mistakes in it. Or post a photo and ask them to write a caption. It could be a line of poetry with a blank to fill in, or a request for Facebook users to react with emoticons to the situation you describe,…

Research shows that people tend to be curious. If not curious, they like to show off what they know or their creative ideas. They will try to give the best answer to whatever you ask.

The crowd effect is also strong when friends on Facebook interact with each other over these fill-in-the-blank posts. It is a trick many people use and it shows no sign of losing its effect.

16. Raise Facebook engagement by posting regularly

Even if your posts are good and original, they will not work if they are not regular and frequent enough. At the least, post interesting, varied content spread across different hours of the day. Aim for a minimum of 3 posts a day. It will not take much of your time: fanpages on Facebook have a scheduling feature, so you just write the post and set the time it should go out.

17. Raise engagement by removing inactive friends

Many KOLs and online sellers on Facebook have a very old friends list with years of no interaction. Many of those people no longer care about, or even see, the content you post. So the simplest way to raise engagement is to filter out inactive people and keep a friends list of real quality.

You can use various tools to filter and unfriend people who have not interacted for a long time. These tools do it quickly and automatically, freeing up room for new friends who are more valuable to you.

Do this well for 2 to 3 months and your Facebook account will get better engagement. It helps you succeed in raising engagement on a personal account and build a lasting personal brand.

18. Do not post too many sales posts

Another simple way to raise engagement is to avoid posting too many sales posts. You may think more sales posts mean more engagement, but in practice it does the opposite and is the fastest way to lower your Facebook engagement. It is best to choose a sensible posting frequency of around 1 to 2 posts a day.

You should also balance sales posts against posts that share useful information with customers. On average, informational posts should make up more than 80% and sales posts only about 20%.

19. Turn off the sales listing format

Another way to raise engagement is to turn off the sales format, which makes your posts look more professional and earns more engagement. Facebook’s algorithm sets this format by default, so it may be the reason Facebook’s AI misreads your post and tags it as a sales post. To avoid having your engagement “throttled”, turn off the sales format and limit posts that contain words like product, price, ship, order,…

20. Use calls to action

Getting users to take action is essential for growing your Facebook fanpage. Trending posts with a fitting call to action get200 to 300% more engagement than ordinary posts. It is another good way to raise Facebook engagement.

You can use an attractive Call to Action button to get users to act more effectively:

• Visit the company website.
• Buy a product or view a quote.
• Book an appointment.
• Contact you directly through Messenger or inbox.
• Download an app.
• Join the group you created on Facebook.

21. Get Facebook engagement from viral videos

Viral videos are one of the “biggest” ways to raise Facebook engagement right now. Have you noticed videos on Facebook with millions of views and thousands of shares and comments? Those are viral videos, and it comes down to the quality of your content.

Videos that catch a trend and hit the right user psychology usually get many shares. A viral video can bring you millions of views and thousands of interactions if the content really goes viral.

22. Use Facebook Stories

Using Facebook Stories well puts your content at the top of users’ News Feed. You can also keep creating new content without worrying that it will sink or annoy users.

23. “Starve” your audience

Sometimes you need to “starve your audience”. A steady rhythm can make everything feel dull and familiar. Now and then, “starve” your audience for 1 to 2 weeks, then come back with BREAKTHROUGH content navigate.

24. Give gifts or run suitable promotions

Everyone likes receiving gifts, and they do not have to be expensive. Sometimes it is an interesting piece of knowledge, something cool to share, or an ebook,… Come up with gifts that fit and give them to your friends. You will get very good Facebook engagement this way.

25. Ask questions?

This is certainly an important SECRET on the list of ways to raise Facebook engagement that many people overlook. Asking questions starts discussions and even debates, which bring more engagement back…

26. Warm up old posts by commenting on them again

Your old posts may have hundreds or thousands of comments and shares. Warm them up again by leaving a comment under the post, and it will show up again in the news feed of everyone who engaged with it before. You can do the same on posts made by others. Be tactful and do not overdo it, or it becomes spam.

27. Posting about trends also raises Facebook engagement

Topics that are Trend draw more attention and discussion, and users search for them in Facebook search, which can surface your posts. By writing about these topics, your Facebook will surely get noticed. This is the most common way to raise Facebook engagement. But do not “chase every trend” and lose the character and credibility of your personal image.

28. Get a verification badge on your fanpage (Verified Account)

This is an effective way to win the trust and engagement of your followers. In practice, users are often skeptical of fanpages that Facebook has not verified, and hesitate to engage with the content on them.

29. Add hashtags to every post

When you publish a post, add a #Hashtag, which makes it easier for users to find your products, services or brand. Users who already like your fanpage, and even people who have never followed it, may see your products when they type a keyword in the search bar. Put hashtags at the start or at the end of the post. Hashtags can be written with or without Vietnamese diacritics.

30. Seed engagement

Seeding engagement is one of the easiest free ways to raise Facebook engagement. You can ask family and friends to react to your new posts. When a new post already has a few positive reactions, people feel encouraged to comment, which keeps them engaging with your post.

You can also seed engagement yourself. If you have several Facebook accounts, log in to them and interact with your own posts.

It does not stop at Facebook. People now use many social platforms to find information and buy, such as Instagram and Twitter, and TikTok is the most popular right now. You need to be present wherever your customers are. Wide brand coverage leaves a lasting impression in users’ minds.

31. Use Facebook engagement software

Engagement software is a tool that adds likes automatically in different ways. After using it, your posts quickly collect a large number of likes, or you swap likes with other users. Increasing fanpage likes builds trust in the fanpage and in the products and services the business offers, and encourages people to engage with its posts.

32. Do not use like-baiting tricks on Facebook

Like-baiting is when a Facebook account uses meaningless, dangerous, indecent or curse-like messages to force people to engage. Common examples are:

• Nude or partly dressed videos and photos…
• Meaningless messages such as “like if you are a girl”, “like this photo or you will fail”, “like or your parents will…”,…

Messages like these easily provoke anger, boycotts and reports from your audience. Facebook also discourages this kind of content, so your account can easily be flagged or have some features restricted.

Common questions about increasing Facebook engagement

Does raising Facebook engagement help increase sales?

Raising engagement helps a business sell more if the engagement is useful, meaning real engagement. When a post is engaged with by real people’s Facebook accounts, those people already have a need for the product. The job of whoever runs the sales account is to provide information and support that turn target customers into buyers.

Engagement is also a signal that tells Facebook your account and post are useful. Facebook will then let current and future content reach more users or push it into the “Proposing”.

Is buying engagement legal?

Buying engagement is not currently listed as breaking the law. However, Facebook’s policy discourages fake engagement. If the platform detects fake interaction, it will take action such as removing fake likes, banning fake accounts, or warning personal accounts or fanpages that use them…

Should you use an ad service to raise engagement?

Running Facebook ads to raise engagement is a service Facebook itself offers on the platform, so you can use it with confidence to gain followers, likes and engagement on your posts. The engagement types you can choose include photo views, likes, shares, video views and more.

When you use an ad service to raise engagement, you pay Facebook directly. The promoted post reaches many real users who take quality actions on the page, and it can convert well when the account manager has an effective follow-up and support strategy.

This article, MONA Media has shared all the ways to increase Facebook engagement that are simple, effective and open to anyone. We hope this information helps and improves your sales on Facebook. Visit MONA Media regularly for more articles on Digital Marketing, SEO and websites.