What Is CPI? How to Earn Well From Cost Per Install

The CPI figure often shows up in news programs and economics coverage. It is an important indicator that economists in particular, and a country in general, pay attention to. So what CPI is and how to earn high profits from Cost Per Install it, let's find out in the article below from MONA Media.

What is CPI?

CPI stands for Cost Per Install. It is a way of earning money from successfully installing apps and games on mobile devices, where the product's publisher sets rules for us to follow in a set order, so the publisher can get its product to users as fast as possible and at low cost.

CPI is a way to earn money by referring an app to customers to install, then getting paid by the provider. Instead of the publisher releasing an app for phones and computers for users to use free (such as the chat app Zalo or the music app Nhạc Của Tui) and spending on advertising on TV, press and online news, the publisher pays you, the end user of the app, directly.

To earn from CPI you must have websites or wapsites to distribute publishers' games and apps through your own affiliate links, and your website needs high mobile traffic to make money online this way.

The steps to build a website are simple:

• Step 1: Buy a domain .com, .net or .org, depending on what you need.
• Step 2: Mua hosting
• Step 3: Point the domain to hosting.
• Step 4: Install the website with WordPress

Once you have a website, you need to register accounts on CPI networks and publish their offers on your site. When visitors come to your site and install the app, you get paid.

How to earn high profits from Cost Per Install

Today, CPI is the first-choice method for developers who want to get their product into consumers' hands as fast as possible. That is why the commission you earn from this form of advertising is fairly high. CPI is used to promote brands on mobile devices in the 2 forms below:

CPI Non-incentive

CPI non-incentive is marketing in its plain form. This type of advertising offers users no reward and targets the most promising customers, so people must install the product with real intent: the downloaded app must not be deleted right away, and people should only download and install it when they actually need it.

Note:

• Do not use this form of advertising on low-quality traffic.
• Do not use real devices to click or install repeatedly on an ad. Likewise, never use fake devices or emulators to install, and never use cheat technology to earn commission.
• Do not install automatically, or install on relatives' phones, for personal gain.
• Do not run false advertising or pay users to install by themselves.
• Do not market or distribute ads on pornographic or black-hat websites.

If you break any of the conditions above, you will be penalized depending on the severity and the type of site. Your revenue may be reduced, or fraudulent accounts may be banned permanently.

CPI Incentive

CPI incentive is a form where you can push users to install an app. It can be set up as a reward for installing, in order to make a profit. For example, in a game where a user's account has run out of money, you can tell the user to install an app to receive some amount. Pretty easy, right?

Note:

• Do not use emulators to install apps or interfere with the system in ways that distort the figures.
• Do not advertise on black-hat sites with obscene content.

Who suits CPI campaigns?

App developers

CPI can be shown as an average by region or demographic, which helps identify the market segments that perform best and are most valuable for an app. With this information in hand, the mobile app developers can easily work out the best user targeting strategy.

App Marketer

CPI marketing campaigns give a clear cost for acquiring users, which marketers can use when building a growth strategy. Marketers get not only the demographic insights described above but can also combine CPI figures with detailed behavioral data. This lets them optimize conversion for market segment users who engage with ads to install new apps.

D2C Marketing

With CPI marketing campaigns, brands can measure the cost of acquiring highly targeted customer segments. This data can be cross-referenced with purchase data to see which markets deliver the highest return on investment.

How to earn the most from a CPI campaign

Calculating CPI is simple, but getting the highest ROI (return on investment) takes a separate strategy. When you launch a new campaign, consider the following:

• Campaign targeting: A clear advantage of CPI is that it makes it easy to pinpoint your core audience, even among suitable users. Use marketing strategies to target your core audience, and be ready to adjust as new groups of users become interested in your app.
• Optimize and scale your campaign: Analyze your campaign performance and set KPIs, then optimize to play to your core strengths. Look beyond individual ad or platform considerations to optimize by country and region, and choose ad networks that reach engaged audiences.
• Don't forget other metrics: CPI is very useful for measuring the impact of your ad spend, but it is not the only number to watch. Also track other metrics such as CPA, ROAS and others from users who have installed the app.

Ways for beginners to make money from CPI

CPI is currently one of the very good ways to make money. If you are just starting out, it is a great opportunity to try it. Here are some suggestions for the basic ways to start earning with CPI:

• Use a reputable website design service to build your own site focused on mobile games, apps and software. Today there are many tools that let you create a free website easily. To make a profit, your site needs steady traffic.
• SEO – an effective tool for driving quality traffic to your site. From there, you can build a direction for monetization methods such as CPI, CPC or CPS.
• Use popular advertising tools such as Google Ads or running Facebook ads to increase profit. However, this is paid advertising, so you need to set up the business strategy that fits you best to maximize profit.

With the growth of the Internet, online ways of making money are becoming more common. Seize the opportunity to grow your income quickly with Cost Per Install. Good luck.