What Is Facebook Audience Insights? How to Use Facebook Insights

Understanding your audience's Insights is key to showing your ads at the right time and place. So how do you reach those potential audiences? In today's article, let MONA Media explain the concept of What is Facebook Audience Insight and how to use FB Insights effectively to get the best out of your ad campaigns.

Understanding Facebook audience insight 

Facebook Audience Insight is known as a tool that helps businesses and marketers understand their target audience better. It is commonly used to explore information about gender, age, interests and user behavior. MONA will "decode" the details about Facebook Insights in the content below.

What is the Facebook Audience Insight concept?

Facebook Audience Insight is an analytics tool that helps users explore and use data from the social network. It not only shows who is engaging with your page but also provides information about users from your competitors' pages. Facebook Insights Audience helps you research specifics such as:

• Demographics, usage behavior and user engagement on Fanpage. From there you can narrow your audience by age, gender, education and more.
• See which customer groups like your page and your competitors' pages, so you can target your Facebook audience the right way.
• Identify the "golden hours" to post for the highest CTR and more customer engagement.
• Identify topics and trends that attract customers by building a suitable content strategy.

≫Read more: The golden hours for Facebook posts gets the most engagement

What to know when using Facebook audience insights

When using Facebook Insights Audience, keep the following in mind:

• Although it is a powerful tool for finding customers, FB Insights cannot find customers on its own. It relies on the keywords you provide as a foundation.
• Use keywords related to customer interests, such as favorite places, foods or shopping behavior, so Facebook Insights can give the best results.

Uses of FB insights

Facebook Audience Insight is commonly used to give advertisers information about two audience groups:

• People already connected to the page: To build a strategy for retaining users and creating a loyal customer group for the business.
• Audiences on Facebook: To develop a strategy for reaching and expanding new potential customer groups and maximizing revenue.

A detailed guide to using Facebook audience insight

Facebook audience insight provides specific charts and figures that make it easy to analyze and understand your audience. Knowing how to use Audience Insight in detail will help you optimize your content and ad strategy and reach the right potential customer groups. 

Create a custom audience

Creating a custom audience is an important step to reach the right potential customers. You can create a custom audience by opening Ads Manager and going to the Audiences tab. There you will see the option to create a “Custom Audience” (Custom Audience) and choose to upload audience data, which can come from your websites, apps, customer lists and more. You can also use data from engagement and followers on Facebook or Instagram.

Adjust filters to choose the audience

After the data uploads successfully, Facebook Audience Insights provides detailed information about the audience, so you can tell whether your reach is too broad. You can then review the criteria and make suitable adjustments until you reach the ideal size (usually 2 to 10 million people). 

Using audience filters correctly does more than save ad spend: it also helps you reach the right potential customers. Review and adjust your criteria regularly so your campaigns stay relevant and competitive in the market and keep delivering the best results.

Focus on audience interests

If your audience is 2 million people or more, use interest-based targeting to narrow it down. Focusing on interests lets you build personalized ad campaigns that catch the attention of potential customers more easily. Interest targeting also helps you reach the right people at the right time with the right message.

Review your audience data

Once the campaign is running, monitor your audience list to evaluate performance. If results fall short of expectations, refine the list with Facebook Audience Insight and set targeting that fits your advertising goals better.

Save, duplicate and optimize your best-performing audience

After many rounds of editing and optimization, save the audience that performs best: open the Audiences tab and choose Create Lookalike Audience. Then select the location, size and similarity level to expand your pool of potential customers for future campaigns.

A guide to using Facebook Audience Insights effectively

To get the most out of Facebook Audience Insight, you need to know how to use the tool well, so you can use it to optimize your marketing strategy and increase ad revenue. These are the steps the MONA team follows to get the best customer insights.

Open Audience Insight

There are two ways to open FB Insights:

Method 1: Go directly from Ads Manager > Account Overview > Audience Insights, under Analyze and Report.

Method 2: Click the link https://www.facebook.com/ads/audience-insights/ to go straight to Audience Insights.

Start researching your audience

You can analyze your customers with the following data:

• Overview page: Shows statistics on all the target audience on your page through factors such as people reached, new likes, and the conversations and orders created.
• Audience page: This section holds the demographic characteristics of your target audience, such as gender, age and location. "Current audience" shows how many people follow your page now, while "Potential audience" shows audiences sized by Facebook and Instagram usage in Vietnam. The potential audience page has a "filter" tool so you can personalize and narrow down your potential audience.
• Results page: Provides reach information from likes, follows and new advertising trends, including reach and paid impressions.
• Comparison page: This page helps you compare your performance with competitors in the same industry and category.
• Content page: Provides full details on your posts, such as likes, comments and shares. It also identifies the best posting times to improve post performance.

Build your audience and start researching

Once you finish analyzing your customers using Facebook Audience Insight data, targeting and creating customer groups becomes easier. You can split your audience into these groups:

• Demographics: Compare the demographic results (gender, age, education and so on) with the characteristics of your target customers, then focus on the matching group to set the best ad targeting.
• Getting: In this group, the smaller the geographic area, the more effective your campaign and the lower your costs. Using Facebook Insights results, you can pinpoint where your potential audience is and define a sensible audience.
• Activities: Review your target audience by the devices they use (PC, laptop, phone and so on) to group them more easily.

→ So what do the complete steps of an ad campaign look like? Read the article "How to run Facebook ads“

5 tips to get the most from Facebook Insights, simply and quickly

Tips for using Facebook Insights were compiled by the MONA team from hands-on experience running ad campaigns. We hope they help you get the most from Facebook Audience Insight and improve your marketing results. Here they are.

Improve your personal profile

By analyzing the data, you can adjust your marketing message to fit your customers' needs and wants better. This not only makes your Facebook ad campaigns more effective but also improves performance on other marketing channels. Used well, it helps you reach customers more skillfully with the right message.

Turn page likers into new customers for Facebook ads

By analyzing the interests of people who like your page, you can create more relevant and appealing content and ads. For example, if you find most of your followers are interested in travel, you can create travel-related ads to attract them. If you know how to use Facebook Audience Insight, you can optimize your ad strategy, turn followers into real customers and grow revenue.

Split demographic data into separate audience groups

Analyze the gender ratio, age, relationship status, education and occupation of users in the Demographics tab, pick the largest segments, and tailor your ad content to each one. In theory, this helps you create ads that make a strong impression, get higher engagement and raise the return on ad spend (ROAS) for your business.

Segment data by location

Facebook Audience Insight can help you identify and analyze by geographic area (from city and district to country). By referencing place names in your ad content, you can create campaigns tailored to specific locations, which increases appeal and user engagement, improving marketing performance and boosting sales.

Optimize your ad strategy by device

Audience Insights data makes it easy to see which devices your target audience uses to access Facebook. For example, if most of your audience is on mobile, make sure your landing page is optimized for mobile, with fast loading and an easy-to-use design. Segmenting users by device and creating separate content for each group will raise your conversion rate and ad performance.

How to fix errors related to Audience Insights

Facebook Audience Insights is an essential tool for marketers and businesses that want to optimize their ad strategy. However, technical errors or difficulty pulling data are unavoidable when using it. Some related errors that MONA often sees are as follows:

• Can't target a Fanpage 

When you filter by customer interests, you will find many Fanpages with strong engagement in Page Like, but you may not be able to target those fanpages. Go to randomtools.io and enter the URL of the page you want to target, then replace the ID you get into the "idpage" field. For example, https://www.facebook.com/pages/?similar=idpage thay ID page 373002489409005 you will get: https://www.facebook.com/pages/?similar=373002489409005 

• Missing Affinity column

If Facebook Audience Insights loses the Affinity column while you wait for Facebook to fix the error, there are 3 similar ways to find user interests:

Method 1: Use Emarky to find interests

• Step 1: Go to this link: https://useconnectio.com/keyword-interest-search 
• Step 2: Enter keywords based on customer interests in the box
• Step 3: When you click Search, the tool gives you suggestions you can use as customer targeting references, although in some cases you will not be able to target them.

Method 2: Use the Laser Targeting tool

• Step 1: Enter your keyword directly in the targeting field
• Step 2: As you type, Facebook returns a list of related keyword suggestions that you can usually use for targeting.

That is everything MONA wanted to share with you about What is Facebook Audience Insight and how to use this tool effectively. With the guidance above, we hope you now understand what Facebook Audience Insight is, and can apply it and fix the common errors, so you can use the tool sensibly to reach your marketing goals. And if you are looking for a reliable provider of Facebook advertising services with committed results to reach your conversion rate and grow revenue fast, then MONA Media is the top choice. CONTACT US to get detailed advice from our team on the process and the campaign plan.