14 Effective Marketing Models for Businesses

Applying the marketing model to your business is essential for staying ahead and holding a solid position in the market and in consumers' minds. According to experienced marketing professionals, many models have been refined to help you get the best results. You can look at the 14 most widely used marketing models that MONA Media suggested in the article below.

Choosing an effective marketing model depends not only on tools or strategy but on the right business mindset. Yet in Vietnam many people still avoid talking about business, and marketing is even branded negatively as ‘tricks’ or ‘gimmicks’. The video below helps you understand business and marketing thinking in a real-world context, so you can approach marketing models for your business more effectively.

1. SWOT matrix model

SWOT is a word formed from the first letters of these English words: Strengths (Strengths), Weaknesses (Weaknesses), Opportunities (Opportunities) and Threats (Threats). It is one of the best-known marketing models that focus on analyzing and evaluating business strategies for a company effectively.

This model lets marketers review and assess their product and market more accurately. Most people who work in Marketing must study this model closely and apply it to building marketing strategies for their company.

In detail, the SWOT matrix analysis in marketing is the process of answering questions about strengths, weaknesses, opportunities and threats when launching a product to the outside market. It helps a business focus on its existing strengths to improve its chances of reaching its goals, while also improving or limiting weaknesses in the face of market challenges.

2. 4P strategy model

Along with the SWOT analysis model, the 4P model in marketing is also considered one of today's basic marketing models. Marketers use the 4P strategy model as a tool to carry out strategies covering: Product (product), Price (price), Promotion (promotion, or communication), Place (place, or distribution channel).

Depending on the market, you need to apply and combine the elements of this marketing strategy model in the best way, to deliver the right product, distribution channel, price and promotion for the customer group you are targeting.

3. 5P model in marketing

Marketing 5P is made up of elements developed from the theory of Maslow's hierarchy of needs: Purpose (Purpose), Pride (Pride), Partnership (Partners), Protection (Protection), Personalization (Personalization).

This is a marketing model is fairly new, built on Maslow's hierarchy of needs from motivational psychology. According to one survey, as many as 71% of consumers say that promotions and media advertising do not make them want to stay loyal to a brand long term. What makes them truly loyal is a close connection with the brand, and having their needs met and satisfied at each moment.

So a company's marketing team needs to use this marketing communication model to research the insight of the target audience and plan products/services that meet exactly what customers are looking for.

4. 7P marketing model

This can be seen as a “mixed” marketing strategy built from the 4P model with 3 added elements. Accordingly, the 7P model in marketing include: Product (Product), Price (price), Place (Place), Process (Process), Promo (Promotion), People (People), Physical Evidence (Physical facilities).

The the 7P digital marketing model, a business needs to combine all the elements smoothly to create positive effects across the buying and selling process. When this form of marketing communication works well, the business builds a full picture that helps optimize its communication strategies, improve customer satisfaction and retain talented employees more effectively.

5. 3C model in marketing

3C model in marketing is a strategic triangle with 3 elements: Customer (Customer), Competitors (Competitor), Corporation (Corporation). According to Ohmae, who created this type of marketing strategy, these are the 3 basic elements every business must focus on to maintain and build a lasting competitive advantage.

In addition, 3C in online marketing can also stand for: Crisp (Concise), Customer Centric (Customer-centric) and Consistent (Consistent), helping a business create content and deliver messages that fit its customers best.

6. 4C model in marketing

Marketing experts have introduced a new concept of 4C by pairing each C of this type of marketing communication with the Ps, level by level, to improve the results of marketing strategies. Specifically, the levels of P-C will be combined deliberately as follows:

What the diagram means:

• The first C – Customer Value (Customer value) pairs with the letter P – Product (Product). This means every product “launched” to the market must truly deliver value to customers and solve a real need of theirs.
• The second C – Cost (Customer cost) pairs with the letter P – Price (Price). It means a product's price should be weighed carefully as a reasonable cost that consumers can afford.
• The third C – Convenience (Convenience) pairs with the letter P – Place (Place), requiring that the way and process of distributing products be convenient for both the business and the customer.
• The fourth C – Communication (Communication) pairs with the letter P – Promotion (Promotion), requiring two-way interaction and communication between business and customers in marketing communications.

7. 5C marketing model

5C model in marketing is mainly used to analyze 5 key areas directly related to a business's marketing strategy, including: Company (Company), Customers (Customer), Competitors (Competitor), Collaborators (Partners), Climate (Business environment).

It is seen as an excellent foundation for research and sound decisions when building and planning future marketing.

8. 4S marketing model

In the modern marketing models described above with their specific functions, you can also look at other theoretical or academic frameworks to analyze the challenges that may arise in business.

However, there is another model made specifically for startups just getting going, which marketers usually call the 4S model, made up of:

• Solution (Solution)/ Service (Service): Meeting the needs of the target customer group.
• System (System): The system that produces and supplies the business's products/services.
• Strategy (Strategy): Building effective business and marketing strategies
• Spine (Struggle): Assessing and analyzing the challenges the business must face.

This is one of the marketing research models that businesses pay a lot of attention to today.

9. SMART marketing communication model

This is one of the best-known marketing models the most effective methods for setting purposeful goals in a business strategy. It is widely used in many fields. Accordingly, the SMART model in marketing acts as an “expert” that lets a business check and filter for itself the methods that work best. It also brings the business several pleasant surprises!

In detail, SMART marketing includes:

• S- Specific: Clarity and specificity about the goal the business is aiming for.
• M- Measurable: The ability to measure the goals that have been set.
• A- Achievable: Feasibility of the business's goals and strategies.
• R- Relevant (Relevant): All marketing goals and plans must sit within the business's overall vision and direction.
• T- Timed based: A time limit that works for each marketing strategy of the business.

10. 9P strategy model

9P model is seen as a foundation for organizations worldwide that keep adapting quickly. It helps your business succeed faster and grow better in today's complex, fiercely competitive market. Businesses that handle the challenges set out in the 9P well will improve their results.

The elements of the 9P model in marketing include: People (People), Process (Process), Performance (Performance), Productivity (Productivity), Product (Product), Promotion (Promotion), Pricing (Price), Profitability (Profit), Property (Owned assets).

11. AIDA model in marketing

This is a classic marketing communication model that helps businesses succeed by analyzing consumer psychology at each step of the sales process.

AIDA marketing model has 4 elements: Attention, Interest, Desire, Action

• Attention (Attention): The stage of attracting customers and making an impression, so they become aware of your brand.
• Interest (Interest): The stage of providing useful, engaging information so customers become interested in the business's product/service.
• Desire (Desire): The stage of focusing on practical aspects and benefits to meet customers' needs and push them to act 
• Action (Action): The stage of using CTAs, promotions and attractive policies to guide customers to choose the service/product your business offers.

12. Marketing funnel model

Marketing funnel model is a journey of winning customers, with the consumer at the center. From filtering potential customers and promoting the product, to retaining customers and turning them into advocates for the business's service/product, each stage of this model aims at a specific goal.

The process of the marketing funnel model includes these steps:

• Awareness
• Consideration
• Like
• Mua
• Loyalty
• Advocacy

13. Digital marketing model

Since the internet appeared, consumer behavior and the market have changed a lot. Today marketers don't only study traditional marketing; they also need to know how to apply it to model digital marketing, marketing online and to their marketing communication strategies as well.

>> Read more: What is SEM? An overview of SEM online marketing strategy

14. SAVE model

Today, with “a powerful helper” in technology and the rapid growth of the digital era, the SAVE marketing model is becoming more popular. The SAVE communication model was originally rebuilt from the definition of the 4P model and aimed at B2B. On deeper analysis, though, SAVE suits almost every business and is especially well suited to social media.

Specifically, the four key elements of the SAVE model are: Solution (Solution), Access (Access), Value (Value) and Education (Education).

This article rounds up 14 marketing models that deliver the best results for a business. Whichever model you use, don't apply it rigidly; stay flexible and combine it with other approaches depending on the stage you are at. We hope what MONA Media has shared is useful to your business.