What Is a TVC? Why It Matters and What Makes One Succeed

In marketing and communications, TVC is a familiar and common term. Not everyone understands it correctly, though. To answer more clearly what a TVC is and what matters when creating a TVC ad, Read on as MONA Media read the article below.

What is a TVC?

What is the TVC concept?

What does TVC stand for? TVC is short for "Television Video Commercial", meaning an advertisement on television. It is an advertising format that uses images and video to deliver content in a short, engaging way. A TVC video usually runs from a few seconds to a few minutes and aims to deliver an advertising or brand message about a business, product or service effectively.

TVC ads are usually shown before, after or in the middle of a program on TV channels. This is an effective form of communication with wide reach and a diverse audience, not limited by factors such as time, space or geographic distance.

The role of TVC video

TVC Advertising hay TVC Marketing plays a very important part in personal branding, drawing customers to the business. Its roles include:

• Delivering engaging, meaningful messages to viewers.
• Persuading viewers to take an interest in the business's products or services.
• Promoting the business's image to the public more widely.
• Through images, video and sound with TVC colors that leave an impression, it strengthens brand recognition.
• TVC marketing also helps businesses open new markets with many potential customers among TV audiences.

Common types of TVC video today

Below are types of TVC include the following:

Online advertising: online TVC

TVC online is a form of online advertising commonly seen on websites or social media such as Facebook, Instagram and YouTube. Online TVCs usually have no fixed length or broadcast slot. To attract customers, though, the business needs content that is genuinely interesting and engaging. Otherwise viewers will skip the ad within seconds.

Online TVC ads can also reach customers around the world and are highly interactive. They let users click, buy, learn more or share information right on their own screens.

Television advertising: TVC ads

Unlike online advertising, television advertising TVC Ads is broadcast in different time slots at a very high cost. Broadcast time for TVC ads is also limited and the content is strictly reviewed.

Still, this kind of TVC has its own benefits:

• A TV ad can leave a deep impression and stay in viewers' memory.
• It condenses the message so it is concise and easy to relate to.
• Creative visuals and sound spark curiosity and inspire the audience.

Internal communications TVC

Internal communications ads are a type of TVC that conveys a company's core messages and values and highlights its culture. This builds team unity and helps keep talent at the company. This kind of TVC is usually a speech from the company's leaders or owner.

Recruitment ads

This type of ad introduces and promotes the company to all candidates. With a recruitment TVC companies usually present their appealing strengths to attract the best candidates. With this kind of video, a company raises brand awareness and also recruits the people it needs to grow.

3D ads

TVC 3D offer a fresh and creative advertising experience. With vivid three-dimensional imagery and special effects, 3D ads grab attention and leave a strong impression on customers.

Realistic visuals, sound, lighting and motion techniques spark customers' interaction and curiosity. With advanced technology, 3D TVCs convey the message clearly, stimulate the eye and give viewers a richer visual experience.

→ Read more: What is a viral clip? The difference between viral video and a TVC

Pros and cons of TVC advertising

TVC advertising is an important tool for getting customers' attention and building a brand image. But choosing TVC video as your advertising method comes with these pros and cons:

Advantages

• Wide, effective reach: TVC is seen as an attractive medium that can reach a huge audience. A TVC video does not discriminate by age, gender or education level, and does not target one specific group. So anyone can see your ad.
• Holds attention: The mix of images, sound and varied colors engages the audience through every sense.
• Trusted by customers: Advertising content that delivers its message clearly and honestly helps customers trust the business's brand and products.
• Clear, engaging message: A TVC has a short running time but can still deliver a strong message. With an accurate, creative storyline, a TVC can stir emotion and prompt people to buy or use a service.

Disadvantages

• High investment cost: TV advertising, especially on popular channels and in prime time, takes a significant financial resource.
• Short airtime: A TVC is short, so businesses must get a clear message across while still giving customers enough meaning.
• Hard to measure results: A TVC video reaches a wide audience, so it is hard for businesses to measure the number of viewers and the level of engagement for each ad.

Despite the drawbacks, TVC ads are still seen as an important tool for delivering marketing messages effectively. Combining creativity, technology and skill, TVC marketing can leave a strong impression and stay in viewers' minds.

Step-by-step guide to making a complete TVC

Advertising with a TVC is the fastest way for a business to "win over" its customers. Here are 8 steps to make a complete TVC video.

Step 1: Survey and collect customer data

This is the first step and a very important one. Every TVC has its own purpose and goals. So you need to know what your customers want, what they like and what they expect from your TVC. That way your ads will be better in quality and promote more effectively.

Step 2: Come up with an engaging TVC concept

Once you know what your customers want, you need an idea for the message. This is the framework that keeps you on track. If your company is not confident in shooting and editing, you can pitch your idea to a third party to produce it as originally intended.

Step 3: Write the TVC script (Crisp idea)

In this step the team defines the outline of the main story of the TVC. This the TVC script will let team members know the progression and content, and give them an overview of the video to be made.

Step 4: Write a script with storyboard illustrations

With the key content in place, you now need illustrations, like a "comic book". This helps the TVC team create illustrations that match the script as closely as possible. It is a very necessary step that lets the crew see exactly what each scene looks like.

Step 5: Choose the actors (casting)

When casting a TVC, choose people who fit the content and the message. Pick actors that suit the content and the budget, and the aim of your TVC, such as high viral potential or a professional tone.

Step 6: Pre-production

This is an important stage of making a TVC. It takes careful preparation and close cooperation among members of the production team. From choosing locations and the shooting schedule to casting and styling, every detail must be prepared and reviewed with care.

Step 7: Post-production

Post-production is the term for finishing the footage into a complete video. This stage needs editors to process and adjust the images and video to build the finished TVC.

Step 8: Export and deliver to the customer

After completing all of the TVC production steps, the team sends the video to the customer for approval. If the customer has other requests, the team edits the video accordingly.

You may have a TVC that went through every step with tight content, and you think it is compelling. Yet in practice it may still not draw a large number of customers. So how do you make an ad that looks great and wins over customers and partners? MONA Media now offers the TV commercial (TVC) production professional services you need. 

With years of experience and media work for hundreds of partners, MONA Media, an advertising film company, meets every advertising and communications need, from businesses product video to brand campaigns. MONA builds every TVC around the principle "ENGAGING, MEMORABLE, CREATIVE".

So what do you get with MONA's TVC production service?

• Research into your industry and company to create a one-of-a-kind TVC
• Build your brand's credibility in the market
• An engaging TVC introducing your products or services
• Help writing a detailed TVC shooting script
• The most effective marketing strategy from a single TVC
• Professional results from an experienced post-production team

So why wait? Click the image above for detailed advice from the MONA team, or call HOTLINE 1900 636 648 today.

See more: TVC advertising production price list latest for 2025

What makes a TVC attract customers

Do you know the factors that affect a TVC ad? If not, read on with MONA to see the factors that make a TVC video succeed below.

Define the target audience for the TVC video

However good your TVC is, it will not work if it misses your potential customers. Defining the right target audience saves cost and raises your conversion rate.

You need to tell apart the audiences your business is aiming at. For younger customers, colors are usually bright and modern, with short, concise messages. For middle-aged customers, choose deeper tones that build trust.

A meaningful, memorable ad message

For customers to notice and remember the messages in your TVC, businesses need to create slogans or messages that are simple and easy to understand. This makes your company easier to recognize and remember than competitors in the same field.

For example: Cô gái Hà Lan fresh milk with the slogan "Sẵn sàng một sức sống" (Ready for vitality), or the footwear brand Biti's with "Nâng niu bàn chân Việt" (Cherish Vietnamese feet).

Ad information must be honest and accurate

A TVC is a short video, so do not exaggerate. The content of a TVC must be honest and follow the company's business philosophy. Videos that touch viewers' emotions build trust, which makes them easier to accept. The opposite brings many disadvantages to your business.

Variety in TVC advertising

For a TVC to work well, using a variety of channels is a must. Today there are many effective advertising channels beyond TV. Advertising on Social Media Marketing is also an attractive tool you should look at.

A TVC must feel close and friendly to viewers

An ad should also tell an emotional, engaging story. Use characters or everyday situations so viewers feel familiar and relate to it. Deliver your message in simple, clear language to create a friendly atmosphere. Music, colors and bright, smiling images also create a cheerful, warm space.

Understand the strengths of each advertising channel

When making a TVC, the people behind it need to understand the nature of each ad channel. That lets them make full use of the potential and grow in every format. Social media today is one of the most promising markets, and businesses need to make full use of it.

Why a successful TVC matters

After learning what makes up a TVC, you may wonder how much a successful TVC matters. Basically, the influence of a TVC is very large for the business and for the product or service it offers.

A quality TVC video is how a business can stronger brand recognition and reach many kinds of customers. Broadcast on mainstream channels like TV stations, a TVC puts the brand in front of millions of viewers, creating strong word of mouth and raising credibility in consumers' eyes.

In the digital age, TVC marketing also works well when increase sales effectively. A successful TVC can influence how users buy and push them to act and "close the order" quickly. 

A successful, carefully produced TVC will have the ability to deliver a message clearly and show the core value of the product or service. This is especially needed for businesses in fields where trust decides the purchase, such as finance, health and education. 

Besides attracting existing customers, a TVC also opens the chance to reach a new group of potential customers. That is why you often see big brands produce TVC videos steadily every campaign season to widen their customer base.

Some famous TVC examples

Here are some successful TVCs you can look at.

• Điện Máy Xanh: "Bạn muốn mua TV?" (Want to buy a TV?): In late 2016, with the message "Bạn muốn mua TV – Đến Điện máy Xanh" (Want to buy a TV? Come to Điện máy Xanh), Điện Máy Xanh's TVC was very successful because the ad became tied to many Vietnamese people's memories. The video stressed the importance of looking for information and making smart choices among electronics brands.
• Biti's: "Đôi giày Thiên Thần" (The Angel Shoes): Aired in 2001, this ad became a hit with young people in Vietnam. It focused on a Biti's shoe with a special feature that lets the wearer feel as if flying through the air.
• Omo: "Đánh bay 99% vi khuẩn" (Knocks out 99% of bacteria): This TVC is known for the slogan "Omo đánh bay 99% vi khuẩn". The ad focuses on how well Omo removes bacteria from clothes. Images of clean clothes and a pleasant fragrance left a strong impression on viewers.

Frequently asked questions about TVCs

Are TVC ads digital?

A TVC ad can be digital or analog, depending on the broadcast system. Digital TVC ads give better picture and sound quality, and offer interactivity and ways to measure ad performance.

How much does a TVC ad cost?

The cost of producing an ad varies with factors such as length, scale of the idea and your production team. MONA can give you price ranges for reference: small projects run about 100 to 200 million VND, medium projects about 200 to 500 million VND, and large projects can exceed 500 million VND.

Now you know the concept of what a TVC is, what a TVC ad is and the process of making a complete TVC video. We hope this article gives you useful ideas on a new form of TVC marketing for your product, service or business.

→ See more MONA Media services:

• Corporate film production services
• Corporate introduction filming
• Product photography service, corporate photography

If your budget doesn't stretch to a full shoot with staging, there is another route: AI video service. Shoot the parts that must be real, and let AI handle the setting and staging; the cost is usually about a third.