What Is a 3D TVC? How to Produce 3D Commercials That Captivate

Unlike regular TVCs filmed with real equipment, TVC 3D are created entirely with computer graphics, letting brands express ideas and break every limit. From modeling products down to every line, to fantasy settings impossible to shoot in real life, this format offers unlimited creativity. So What is a 3D TVC and why are 3D commercials becoming a new trend for advertising campaigns? Let’s MONA Media find the answer in the article below.

What is a 3D TVC?

TVC 3D is a visual form of advertising that uses 3D graphics technology to recreate images vividly and realistically. These films combine visual effects and sound to create an impressive visual experience, letting viewers feel the depth and standout quality of every detail. As a result, 3D TVCs can leave a strong mark in viewers’ memory, even on the first watch.

How a 3D TVC works is based on displaying two images at slightly offset angles at the same time. When the eyes receive these images, the brain processes them and rebuilds a sense of space, so viewers feel they are seeing the real scene right in front of them. As a result, 3D video ads are not only visually appealing but also spread strongly within a business’s Marketing campaign.

→ Read more: What is a TVC? Factors that make a TVC successful

Differences between 3D TVCs and regular TVCs

The growth of the media industry has brought changes to many forms of advertising. Among them, 3D TVC production has become an exciting advertising choice, appearing often on television and multimedia platforms. Specifically, the standout points of 3D commercials come from the main factors below.

3D TVCs deliver a message very effectively

One of the biggest advantages of producing 3D commercials is the ability to deliver information clearly and visually. Thanks to advanced graphics technology, 3D video ads can build vivid settings, helping brands present their message more appealingly. Viewers easily take in and remember the information, which improves brand recognition.

Vivid 3D visuals boost reach

With three-dimensional space effects, a harmonious mix of color and smooth motion, 3D TVCs deliver an extremely vivid visual experience. 3D characters are recreated realistically, stimulating the eyes and helping viewers remember better. So producing a 3D TV commercial makes a strong impression, sparks interest and drives followers to want to try the product right away.

3D TVCs give a competitive edge through differentiation

With vivid image simulation, unique character design and control over every small detail of gestures and expressions, 3D commercial production has opened new limits in storytelling advertising trends – Storytelling Marketing.

In particular, when real actors can be limited by what they can perform, 3D commercial effects are the key to fully delivering the creative idea the business wants. This not only adds professionalism but also creates a strong, distinct impression in customers’ eyes.

Creative freedom with 3D commercials

Unlike other TVC formats, 3D TVC production lets businesses create freely their own settings, characters and storylines, not bound by physical or filming constraints. Thanks to this flexibility, big brands like Nike, Samsung and Apple have used the 3D video trend to create impressive commercials for their products.

Latest 3D TVC production price list

The price of 3D TV commercial production at MONA Media depends on many factors: video length (the longer, the higher the cost), script and visual effects complexity (the higher the technical demand, the higher the price), and special client requests (famous voice actors, music rights, custom graphics, etc.). The price list below is for reference only. To get a detailed 3D TV commercial quote that best fits your project, please contact MONA Media via HOTLINE 1900 636 648 today.

MONA Media understands that a well-invested TVC becomes a tool that helps businesses win customers and raise recognition. That is why MONA offers a professional, all-in-one TVC commercial production service, from ideation and scripting to Corporate profile photography, product images, filming and editing, to post-production, making sure every step is done with care.

The experienced crew at MONA is committed to delivering impressive TVC videos with strongly engaging effects and a “one of a kind” brand message. We also offer 3D TVC production iTVC hay Video viralpackages to meet the varied needs of businesses. Contact us now HOTLINE 1900 636 648 to get MONA’s advice and the most detailed TVC production quote!

Standard 3D TV commercial production process that attracts viewers

Creating an impressive 3D TVC video takes a smooth combination of steps. Each stage is carefully invested in so the final product is not only eye-catching but also fully delivers core message. Here are the 6 steps of the standard 3D TVC production process that MONA wants to share with you.

Step 1: Receive the Brief and set the direction

The start of 3D TVC production is receiving Brief from the client. This is an important document that helps the agency understand the campaign goals, target audience, key message, budget and timeline, etc.

A complete Brief usually includes 3 main elements:

• Consumer Insight: Analyzing behavior, buying motivation and the problems customers face.
• Position Statement: Defining the brand’s core values and highlighting differences from competitors.
• Competitive Analysis: Assessing the market, competitors and opportunities the brand can use.

In some cases, a “Re-brief” is done to make sure the client and the agency agree on the information, so the TVC is carried out in the right direction.

Step 2: Develop ideas and write a rough script

Once the direction from the client’s Brief is agreed, the crew brainstorms together to find the ideas that best fit the communication goal. These ideas must be creative and also feasible before making the 3D TVC.

From there, select and develop them into complete concepts, including a rough script, illustrations, design style, story flow and key message. Important elements such as frame composition, lighting, color and character motion are also sketched in the storyboard and presented to the client for feedback and adjustment before moving to the next stage.

Step 3: Write an impressive 3D TVC production script

After the client approves the idea, the creative team starts writing the detailed script before producing the 3D commercial. The script must be tight, engaging and deliver the message fully and effectively.

→ You may be interested in:

• How to write a TVC script
• Short video script template

Step 4: Design the model sheet, storyboard and background

Before filming a 3D TV commercial, the production team needs to sketch and build the character design system. Characters must meet aesthetic standards and also clearly show traits that suit the film’s flow and the brand style.

Then the storyboard is created with detailed sketched frames, helping everyone picture each shot in the film. At the same time, the 3D TVC background is designed from the storyboard, making sure every setting detail is drawn carefully on paper before moving to 2D graphics software.

Step 5: Produce the 3D TVC

At the 3D commercial production, this is the step that needs the most effort and time, requiring close coordination between departments to make sure the final product has the best quality. This 3D TV commercial production stage is usually split into 3 main parts:

• Part 1: Build a detailed pre-production plan, including researching the setting, visual concept, storyboard, and building the 3D characters and environment. A clear schedule helps optimize resources and keep to the timeline.
• Part 2: Produce the 3D TVC with character modeling, animation and visual effects processing. This is the most important step, deciding how vivid and realistic the TVC looks. Factors like lighting, camera angles and surface texture are fine-tuned for the best visual experience.
• Part 3: Post-production and finishing. At this point, the editing team puts the shots together, creates the video footage by adding visual effects, sound and voice-over (which can use voice off) to make a complete product. The 3D TVC is then sent to the client and the creative team for review and edits before official release.

Step 6: Review the 3D commercial

After modeling and post-production are done, the review step is the final stage to make sure the video meets the highest quality standards before airing. The main steps include:

• Technical check: Check sharpness, 3D effects, color, sound and length to make sure the 3D commercial plays smoothly on all platforms.
• Content check: Check how engaging it is and how well it delivers the message, and make sure the content does not break advertising rules.
• Collect feedback: Survey the target customer group and take input from the client to make fitting adjustments.
• Edit and finalize: Fine-tune image, sound and effects based on feedback so the video is ready to launch at its best quality.

When should you make a 3D TV commercial?

TVC 3D is one of the creative forms of advertising, helping brands deliver a message impressively with vivid visual effects. However, making a 3D TV commercial is not always the right choice.

Below are cases where you should consider filming a 3D TV commercial to get the best results from your advertising campaign.

• Make a strong impression for a new product: If you are launching a new product and want to grab attention from the first second, a 3D TVC is a powerful tool. Realistic, vivid visual effects make the product stand out and leave a strong impression in customers’ minds.
• When promoting premium products: Premium products such as cars, jewelry, watches or tech devices usually need investment in imagery to show their value and luxury. This format highlights every fine detail of the product, adds credibility and attracts potential customers.
• When appearing at big events: If you want your brand to shine at important events such as exhibitions, trade fairs or conferences, a 3D TVC is an ideal choice. Vivid visual effects help the ad content catch attention easily and make the brand memorable to attendees.
• When running campaigns on digital platforms: In the digital age, winning user attention on platforms like Facebook, YouTube or TikTok is a challenge. A unique 3D TV commercial helps your content stand out among countless other ads, increasing engagement and brand recall.

5 unique and best 3D TVC examples

3D TVC trends are increasingly popular thanks to their ability to recreate realistic, engaging images. Below are 5 3D TVC production examples that are unique and impressive, highly rated for both visuals and ideas from famous brands.

Pepsi – 3D animation TVC for the Tet campaign

To kick off the 2020 Tet campaign, Pepsi was to create a 3D commercial featuring a vivid 3D lion dance lion, bright colors and a cheerful tune. Pepsi delivered an impressive Tet gift that sparked excitement and a spirit of family reunion in every Vietnamese home.

Samsung – 3D animation TVC advertising the Exynos chip

Samsung created an emotional 3D animation TVC to advertise the Exynos chip with the message “Together with you”. With refined 3D visuals and a warm story, this TVC shows a world where technology and people blend to convey connection and sharing during the festive season.

Biti’s Hunter – 3D commercial introducing the 40th anniversary edition 

The combination of the iconic 2002 shoe image and modern LITEFLEX 3.0 technology creates a story that bridges past and future. The brand’s TVC Biti’s Hunter delivered a message of cherishing Vietnamese values and the ambition to reach the world.

Kangaroo – 3D video ad introducing an antibacterial freezer

Experience advanced antibacterial technology in a vivid 3D animation TVC from Kangaroo. With clear visuals and beautiful 3D effects, the video gave a detailed look at the product’s features and benefits, helping consumers picture it easily and make a buying decision.

Louis Vuitton – 3D TVC for the Ombre Nomade perfume line

Step into the world of mysterious scent with the Ombre Nomade perfume video from Louis Vuitton. With refined 3D visuals combined with unique lighting and color effects, the TVC created an enchanting artistic space that celebrates the luxury and class of the product.

The biggest strength of TVC 3D is the ability to create frames not limited by reality. Free from many constraints, 3D TVC production gives businesses maximum creative freedom. This is why many big brands are starting to learn more about What is a 3D TVC and invest in this kind of 3D commercial. With this fresh 3D video advertising trend, you can plant your message deep in viewers’ minds in a way other traditional marketing forms struggle to match.

If your budget doesn't stretch to a full shoot with staging, there is another route: MONA's AI video editing service. Shoot the parts that must be real, and let AI handle the setting and staging; the cost is usually about a third.