4 TVC Color Standards Every Advertiser Should Know

In a TVC ad, color plays a big part in shaping the brand image in customers' minds. It is not only a visual aid: color also carries emotion and shapes the experience of each video. To get the most out of it, though, a video ad needs to follow color standards in TVCs. So what are the TVC color standards and how do you choose? Let's MONA Media find out right now!

Why color matters in TVC ads

Research has shown that color is one of the key factors that decide the success of every TVC ad. Color can evoke emotion, grab attention and convey a message effectively.

When used well, color in a TVC makes the video ad memorable and quickly catches the viewer's attention. That is why following TVC color standards is an important strategy to build your brand image from the very start.

In addition, the color of a TVC also helps create an emotional connection and makes the message easier to “sink in”. Unlike dry forms of communication such as text or speech, color acts directly on the viewer's psychology, so they remember the message longer and have a more vivid viewing experience.

→ Read more: The meaning of brand identity colors

4 common color standards for TVC ads today

Every color in an ad frame has a reason and a job in conveying the message and emotion. Without following certain color standards in TVCs rules, those colors can become a “double-edged sword” that drains the appeal of the video ad or even puts viewers off. To avoid that, let's explore with MONA the 4 TVC color standards of the most popular keywords.

TVC color reflects the product's standout features

The color of a TVC showing the character of an orange juice product

There is no fixed formula for color standards in TVC ads. But there is one important principle: color must express the spirit and character of the product. When viewers look at the TVC, they should instantly feel the product value the brand wants to convey.

A brand whose product feels youthful and energetic cannot use dark, muted tones. Likewise, premium products cannot appear in a TVC with colors that are too bright and busy.

The TVC color standard avoids colors that are too bright

There is a thin line between standing out and being off-putting. A video ad needs to catch the eye, but that does not mean using colors so harsh that viewers squint or feel uncomfortable.

Color combinations that make no sense and ignore TVC color standards lead to oversaturation or poorly handled lighting. The result can seriously hurt the viewing experience and distract viewers from the main message of the ad.

The TVC color standard must be clear and sharp

A TVC with blurry images and pale, lifeless colors will struggle to leave an impression. In an age when 4K and even 8K image quality is becoming the norm, a video ad that lacks investment in color and sharpness will quickly be dropped.

Professional color correction that meets TVC color standards, together with suitable lighting, makes images look vivid and appealing and carries the message more easily.

True-to-life colors that match the real product

Nothing is worse than a customer seeing one color in the TVC and receiving a completely different color in the real product. It hurts the shopping experience and seriously damages the brand's credibility.

So when producing a TVC, pay special attention to the step of post-productionand color calibration, to make sure the product on screen does not differ too much from reality and avoid the feeling of “hanging a goat's head to sell dog meat” (false advertising).

Colors commonly used in TVC production

Color standards in TVC ads need to be applied sensibly. The reason is that color is an indispensable catalyst that helps a brand convey the intended message. Below are some TVC colors commonly seen in production worth keeping in mind.

• Orange: For example, Shopee chose orange as the main tone of its communication campaigns and TVC ads. With orange expressing youth and creativity, Shopee quickly and effectively grabbed viewers' attention.

Shopee TVC images in an orange tone

• Black: Evokes luxury, power and mystery. This TVC color standard is often used in ads for premium products, fashion or technology to give a refined, high-end feel.
• White: Symbolizes purity, simplicity and modernity. Choosing white as an ad color makes the product stand out on screen. It often appears in TVCs about health, beauty or technology.
• Blue: Brings a feeling of trust, professionalism and calm. This TVC color standard is common in finance, insurance and technology, helping viewers feel more reassured when they approach the brand.
• Red: One of the strongest visually stimulating colors in TVC production. Red is used to create excitement, encourage action and raise emotion, and it suits promotions, fast food or sports campaigns especially well.
• Purple: Another example is Enchanteur's TVC, which used purple to express the mystery, luxury and allure of the brand's product line.

Example of TVC color from Enchanteur

• Green: Tied to nature, freshness and health. Using green as a TVC ad color conveys messages of sustainability, eco-friendliness or a healthy lifestyle.
• Yellow: Brings joy, energy and creativity. Choosing yellow as an ad color makes the product stand out instantly and catch the eye easily.
• Pink: Represents youth, romance and femininity. In TVC ads, pink often appears in cosmetics, fashion or products aimed at children and women.

Known as a Production house professional, MONA Media understanding that choosing TVC colors matters as much as any other factor in the process of commercial video production. Below is one of the TVC projects done by the MONA team: Lee Concept – a store offering high-end wedding dresses leading providers today.

The brand wanted a showroom video ad to introduce its premium wedding dress collection and celebrate the beauty and unique style of each design. To do this, MONA built a luxurious visual concept with a dominant gold tone, ensuring the most suitable TVC color standard. MONA also combined close-ups with wide shots of the showroom so the TVC clearly shows the high-end beauty of Lee Concept and gives viewers an impressive visual experience.

See more filming projects corporate photography, products and services here!

MONA Media offers Professional filming service TVC , from industry research, ad script writing to careful post-production, making sure every frame aims at maximum conversion. Combined with an integrated marketing strategy, professional TVC filming becomes a “powerful tool” that helps businesses turn views into potential customers. Contact HOTLINE 1900 636 648 today to start the journey of winning customers with MONA!

→ See more MONA Media services:

• Corporate film production services
• Corporate introduction filming
• Drone video service

A video ad can have a great script and sharp visuals, but if it does not meet TVC color standards, its communication results can still suffer. In any field, choosing colors should rest on an understanding of customer psychology, design trends and the product's characteristics. Once you know how to choose TVC colors that fit, a brand can act directly on viewers' emotions and turn them into potential customers.

If your budget doesn't stretch to a full shoot with staging, there is another route: making company videos with AI. Shoot the parts that must be real, and let AI handle the setting and staging; the cost is usually about a third.