Why color matters in brand identity

One firm rule for designers and businesses building a brand identity is color. Each color carries its own meaning and expresses a brand's message and character. In this article, MONA Media will walk you through the meaning of brand identity color and how to combine them well.

Why choosing brand colors matters

Color has a strong effect on emotions. When colors are combined well, they help brands raise recognition by up to 85% when they are combined well.

Color does more than attract attention and make an impression. It brand identity color also carries the meaning and message a business wants to convey. That is why, when brand identity design, businesses and the designers involved need to understand what each color means and combine them appropriately.

MONA Media's brand color is purple

This also helps customers remember your brand, associate it with something and trust it more. That puts you 80% of the way to closing a sale. So what does each brand color mean? Let's look at each one in detail.

Brand colors are applied across a business's whole identity system, including:

• Office decor design
• Logo and visual materials used online and offline
• Business cards, letterheads and uniforms
• Website design, and more

Choosing which colors to use and how to apply them is a hard problem, especially for non-specialists. And MONA Media is a specialist in company website design and provides marketing solutions. We have advised on communications and built complete brand identities for more than 6,000+ businesses of all kinds. People who build personal brand face this problem too: a familiar color palette helps viewers remember you faster.

100% of our website projects achieve strong brand recognition thanks to the way brand colors work together with the other elements of the identity, such as logo, imagery and content.

Why brand identity colors matter

The color palette is extremely rich, but a few brand color sets are especially popular with businesses: red, orange, green, yellow, blue, purple, brown, black, white and more. Below is the meaning of the most common brand colors worth knowing.

Red: passion and enthusiasm

Red is considered the color with the strongest visual impact. It is commonly known as a symbol of vitality, passion and enthusiasm.

You will see red in famous global brands such as CNN, Redbull, Puma, Coca Cola and H&M. Large East Asian groups also use red in their brand identity to signify luck, royalty, nobility and victory, such as JVC, LG and SCG.

Coca Cola's brand color, with red as the main shade

Besides that, red is also a symbol of blood, fire, speed and danger. This also explains why many science and engineering brands use red in brand logo design.

Blue: trust, safety and responsibility

If 19 out of 100 global brands have used red in their brand identity, blue has been chosen by nearly 30. But unlike passionate, energetic red, blue makes viewers feel comfortable, calm and at ease.

Many large brands and groups also choose blue as a brand color to convey solidity and stability, and to reassure customers. Customers only choose a business's product or service when they truly trust it.

Examples of blue as the main color of well-known brands

In addition, blue symbolizes a business's ambition to aim high and reach the top. Large brands using blue that you may know include Pepsi, Samsung, IBM, Panasonic, Facebook, GAP and Intel.

But distinctive main colors and designs alone may not be enough to attract customers. For customers to buy, they need to know and trust your business. And Branding marketing services is the marketing solution that MONA Media designed for every business that wants to “upgrade” its brand image to be more trusted and more professional.

What does MONA's Branding service include?

• Brand positioning strategy to create a distinct advantage over other brands.
• Complete Digital Marketing services
• Business profile optimization
• Upgrading the quality of your brand website
• Basic brand identity design
• Multichannel conversions with TikTok channel building service, YouTube channel building, hay TikTok video production services

And there are many more benefits and offers with just one Branding Marketing service at MONA. So why wait? Contact us HOTLINE 1900 636 648 for the most detailed quote and advice on how the service would work for you.

Green: credibility and nature

Green is a color drawn originally from the chlorophyll of nature. That is why, in brand design, green is widely used by brands that make or sell products of natural origin, such as food and tea.

Famous brands with green identity colors include Starbucks, Tropicana and Heineken.

Starbucks brand identity color

Besides freshness and purity, green also conveys wisdom and modesty. That is why many finance brands use it, such as VPBank and Groupon.

Yellow: happiness and positivity

Yellow tones are the color of sunshine, expressing cheerfulness, positivity, motivation and creativity. More than 13% of the world's top brands use yellow as their main color to position the brand better.

Brand identity color with yellow as the main shade

Although yellow is a happy, positive color, it can feel “cheap” and is hard to pair with other colors. If you choose yellow, the designer must make sure the color scheme, layout and effects look refined and suitable. Yellow is currently used in the identity of many brands in food and beverage, energy, household goods and more.

Orange: fresh and creative

Orange is a blend of passionate, fiery red and the positivity of yellow. Combining the two creates a brand identity color that means energy and creativity.

Orange as the Fanta brand color

Besides that, orange is the color of the orange fruit, expressing vitality and freshness.

• This color suits products and services for young people best because of its energy, as well as technology and healthcare products and services.
• Some brands in energy, finance, aviation and automotive also use orange, but not many.

A brand color set is how you attract readers the first time they click on a website, but content is what keeps customers there. Creative wording combined with images that carry a clear, valuable message is a strength for increasing traffic.

Color doesn't just make a brand look good. It is a “silent language” that fixes emotion, market segment and personality in customers' minds. So how do you blend that palette with your logo, typography, imagery and brand voice into an unmistakable brand identity? That is MONA Media's strength. With its brand identity design service, MONA has built international-standard brand identities for more than 300 businesses across many industries.

So what does MONA offer with a complete brand identity design service:

• Strategic analysis and defining the core: MONA starts by understanding your brand DNA, core values and target customers in depth. From there, we build an identity that is not only attractive but also reflects the spirit, vision and mission of your business.
• Original colors and imagery: Without copying any ready-made template, MONA Media's experienced designers research and propose distinctive colors, fonts and symbols, so your brand has its own character that cannot be mistaken for anyone else.
• Consistent at every touchpoint: MONA designs a full identity, from logo design, color system and fonts to practical applications such as product packaging design, company profiles and communication materials such as banner design, poster design,…
• Optimized for communication results: An identity is not just visuals but a powerful marketing tool. MONA designs with the goal of helping your brand reach people, make an impression and influence customer behavior on every channel, from offline to online.
• Proven experience and quality commitment: With extensive experience working alongside thousands of businesses in many fields, MONA Media is confident in delivering brand identity designs of outstanding quality that are professional and highly practical, helping you build a firm position in the market.

With MONA Media, you can build a brand identity that is not only beautiful but also meaningful, helping your business grow and win over customers. CONTACT US cho MONA qua HOTLINE 1900 636 648 to get advice and the most detailed quote.

Purple: loyalty and nobility

Purple is a brand color that stands for premium quality, ambition and mystery. It also represents the sacred, the mysterious and the captivating, and is known as the color of truth and eternity.

Different shades give purple different meanings. Dark purple is usually linked to luxury and noble lineage. Light purple expresses courage and nostalgia.

Brands that use a purple palette

This brand color is also used by businesses in many industries and fields, such as:

• Common industries using purple: Finance, Technology, Healthcare.
• Industries where purple is uncommon: Energy, Industrial.

Brown: simple, pure and organic

Brown is a symbol of nature. That is why brands in organic natural food and beauty choose it as their brand color.

Brands that use brown as the main color

Besides the design meanings above, brown conveys durability and purity. However, use it carefully to avoid looking dirty or unclean, which makes a brand look “cheap”.

• Common industries using brown: Automotive, agriculture, fashion.
• Less common: Technology, finance, aviation.

Black: luxury, elegance and refinement

Black in brand design is the color of nobility, luxury and power. Research shows 28% of the world's top businesses choose black or gray as their brand color.

Brand identity through refined black

When using black in a brand identity, businesses often pair it with contrasting colors such as yellow or white (depending on the case) to make the brand and its message stand out.

• Industries where black is common: Fashion, apparel, automotive, luxury goods.
• Uncommon: Energy, food, aviation, finance, healthcare.

White: simple, clear and pure

White is an enduring symbol of perfection, wholeness, simplicity and purity. It is also the most widely used color in daily life as well as in design and branding. One well-known brand using white as its main color is Apple.

Apple's brand identity color

You will see white in industries such as fashion, apparel, technology and healthcare. White is uncommon in finance, food and beverage, and others.

To win customers, the next important job is marketing. These days, SEO is the most effective way to give your brand fast, strong coverage, thanks to Google, the channel used by 89% of people searching for information today. SEO services is the way to strengthen stronger brand recognition of your business in the most effective and lasting way.

Why are customers always drawn to beauty? They don't always admit it, but polish and professionalism in a brand's image strongly affect buying decisions. From color and layout to every detail on a website, video or document, everything customers see should be carefully crafted.

Some businesses understand this and invest heavily in their image, while others worry it is superficial, expensive and unnecessary. However, research shows that color, imagery and brand design can affect customers' perception and emotions, helping them trust and remember a brand more easily.

So does aesthetics really matter in brand identity? And how can a business use good looks as a competitive advantage? Watch the video below to find out more:

Notes on brand identity colors

To apply brand colorscorrectly, keep the following in mind as well:

• Colors in a brand identity are used in many different ways.
• Some big brands use multiple colors in their logo and identity to be distinctive, show personality and reflect a range of products and users, for example Google and eBay.
• Even so, this is rare, because the designer has to find a connection between the colors, which is not easy.
• Besides flexibility in using color, designers, new or experienced, also need to consider religion and regional beliefs. This avoids wrong meanings, bad effects and lost effectiveness in brand development.
• In addition, if a business chooses video for communication, such as quay TVC, choose colors in the TVC that fit the brand to keep it consistent and easy to recognize.

Some colors mean different things in different countries and regions. You can read more about the meaning of brand identity color and use them appropriately. Many other colors are used in brand design, but the ones in this article are the most representative. We hope this article from MONA Media will help you better understand helps you understand brand color palettes and apply them effectively in your own brand identity strategy.

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