18 March, 2023

Should You Use a Template for Your Website?

Quick summary: A website template suits personal blogs, short-term campaigns or teams with limited staff. It saves time and upfront cost, but ties you to a platform, makes SEO harder and has weaker security. A custom design costs more money and time at the start, but it guarantees a unique brand, easier SEO, better security and flexible growth over the long term. Companies with a long-term plan should choose a custom design.

The demand for owning and designing a website keeps growing. Unlike before, building a website is much easier today. Companies big and small all design a website of their own. Depending on the scale of operations and what they need, companies usually design from template website ready-made, or use an end-to-end service. Whichever way you go, there are pros and cons. So, should website design use ready-made web templates or not?

What is a website template?

What is a website template?

What is a website template?

Definition of a template used for websites

There are three directions for business website design. One is to use ready-made website templates and adjust them to your needs. Two is to design to the company's specific requirements. The last is to combine both. This article focuses on the first case, using ready-made website templates.

A template is also called a ready-made theme or graphic layout. Template websites, also known as template website. These are websites whose look has already been designed. The templates are split into many themes for many purposes.

Some platforms that offer this service are well known, such as WordPress, Wix, GoDaddy and more. These platforms help you design websites and have their own template libraries.

With these templates, you can own a fairly complete website without spending much time. The look, navigation, layout, content and themes are all pre-built for you. All you need to do is replace and add your own content, images or navigation as you like.

These templates are fairly easy to use and have a dashboard that is not too complicated, especially if you can't work with lines of code. You only deal with content and design, plus a little sitemap. Many templates today also come with plugins so you can change and improve your website.

Pros and cons of using a website template

Building a website from scratch is fairly complex and needs a knowledgeable team, so time and cost are higher. Using a website template helps limit this.

The biggest advantage is ease of use. Because everything is already in place, you need very few people to adjust and run the site. It also saves time, since steps like coding, designing features and graphic design are simplified. For example, with Tet 2026 coming up, coding a website to sell for Tet would take a lot of time. But if you use a ready-made Tet shop website, you can seize the opportunity and start selling right now.

Next is lower cost. Because things are simplified and ready-made, you don't spend much to build. The only cost is monthly running cost, for staff and providers. Not every template library is free, so you may need to pay for these services. Many big companies have already used WordPress to build their websites.

The downsides of using a website template include a few issues. The first is dependence. Everything you use sits on an existing base, so there are certain limits. You can't change the template's structure or design, and it is hard to adjust navigation features. And because you use a ready-made template, it is hard to stand out.

Next is website optimization. Using a template means running on the same system code as many other templates and sites. This makes it hard to optimize your website, especially SEO.

Finally comes the most serious issue, security. Because templates are open and shared, you can't rule out a template-based site leaking personal data, leaking important company information or getting hacked. Overall, security is loose and hard to fully guarantee.

When to use a ready-made template for website design

Given these traits, pros and cons, when should you use a website template for web design? In some cases you may not need a dedicated web design service, and using a template will save you money.

A personal blog. Some young people want to start a personal blog. To look more professional, they design a website for it. In this case you can use a ready-made template to save time and cost. If the blog is a way to make money, carries ads, or works as a business website (freelancer), consider using a custom website design service.

A short-term campaign. It can serve as a landing page to promote a campaign. The website is designed simply, with navigation that is not too complex. The content and design may only introduce products and advertise services.

The last case is when the website is run by one person or very few people. If staff are scarce and you need to focus on other things at this stage, a template may be the most effective method. That way, someone without deep knowledge of IT or technical software can use it.

Website design to fit your needs

Strengths and weaknesses of a custom website design

Strengths

Buying designing a website for your own company helps your brand be recognized better. Distinctiveness and uniqueness are guaranteed. The features and design are also coded the way you want.

SEO and website optimization are also easier. With a custom-built site, you can grow your scale and operations without much difficulty, and navigation has no limits.

Compared with using a website template, the cost and time in the early stage can be higher and longer. But in the long run it is a justified investment that saves a lot later. If you have decided to operate long term and have a clear direction, it is best to use a custom website design. You spend more on design, but running the site later costs less.

Weaknesses

Designing takes more time, and running and acceptance also take a process. Planning the design and sitemap takes longer. A testing phase is also needed to assess how the website works. You need to look at the price list and plan the cost in more detail than with a template. Using and managing the website requires staff with the knowledge or training.

When should you use a custom website design service?

As mentioned above, if you have a long-term plan for your company and website, we advise a custom design service. The cost is saved later. The company also operates more flexibly with a dedicated website.

In addition, information is better protected and less likely to be hacked or leaked. When you own a custom-designed website, building other supporting navigation pages is also easier. Websites that carry ads, store information or make money should be custom designed.

Overall, when you need professionalism, brand building, security and long-term operation, that is when you need a custom website design service.

Custom website design at Mona Media

Mona Media banner promoting custom website design services

Choosing a website design service needs careful thought because it affects all your later operations. Mona Media is a professional website programming and design company that has worked in this field for many years. Here are some reasons to choose Mona Media.

Quality people and technology

We have highly skilled staff. Mona Media doesn't just offer great web design but also gives solutions that fit each company. Our team doesn't just finish building a site. It also researches and analyzes how the company operates in its market. From there, Mona Media designs a website that fits the company so it can perform effectively.

In addition, with the pace of IT development today, Mona Media keeps updating to the latest technology. Every technology used on your website is optimized. The website also works well across many devices.

Full-package support

Mona Media offers full-package website design across many fields, such as: real estate website design, restaurant website design, professional travel website designand more, at reasonable cost. This helps you solve three problems that often come up when using custom design services.

First, we help you plan the website design. The planning stage is just as important and needs plenty of time to finish before building starts. With the experience of the Mona Media team, we support you through this process until we reach agreement.

Next, the website build is planned and split into clear stages. This lets the company control the design work easily. We don't stop at finishing the product. We also support you in the stage after, when the website goes into trial operation. So a long timeline won't become a worry for the company. During design and trial, the company will have enough time to plan other activities in parallel.

The last issue is high cost. For the same spend, your website gets extra perks and promotions, so paying for it will not leave you worried about whether the site is working or not.

This is also a library of website templates provided by MONA Media. You can browse the samples here.

FAQ

Does using a website template affect SEO?
Yes. Using a template means sharing the same system code with many other websites, which makes SEO optimization harder than with a custom design.
When should you use a template instead of a custom website design?
Use a template for a personal blog, a short-term marketing campaign, or when you have little staff and no deep technical knowledge. Companies planning to operate long term should choose a custom design.
About The MONA Group: Founded in 2016, with 60+ staff, MONA has delivered 14,000+ projects with an 85% client retention rate. MONA provides website design, full-scope SEO, custom software and AI automation solutions for businesses. Consultation hotline: 1900 636 648. Explore MONA AI Agent suite and MONA SEO services.
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About the author

CEO & Founder · The MONA

The founder of The MONA built a service company of 60+ staff with 14,000+ projects delivered. Khánh Hùng shares his thinking on building self-running systems, automating a business, and the real lessons behind MONA's projects.

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