What Is Link Juice? How to Build and Optimize Link Juice

One of the most familiar and widely used terms in the world of SEO today is link juice. However, not everyone knows it well. That is why this article from MONA Media will help you build up your knowledge so you understand more about what link juice is and the issues around it.

What is link juice?

Link juice is a term for measuring how much strength the backlink from outside your site pass to it. It covers internal links between pages on the same website and external links, meaning links from your main website to other websites.

Every link pointing to your page carries a certain amount of link juice. You can think of link juice as water flowing through a system: the more links point to a page, the more strength flows through it. As a result, your website's authority and quality rating go up.

To add strength to your website, you can increase the number of links pointing to it in 2 ways:

• Direct approach: You can build links, share documents, guest post or run marketing campaigns on social networks to improve the quality of your page.
• Indirect approach: Build excellent content for your website to attract readers and make a good impression. When people enjoy a piece of content, they tend to share it with others on other platforms. This helps grow natural links. The link juice also varies depending on which websites link to yours.

How link juice works

To see how link juice works, picture a simple example:

Compare two websites, X and Y, with similar factors. Website X has one inbound link and website Y has none. Website X will then rank higher than website Y thanks to the link juice it receives from the external linking page. If Y has a link like X's, the ranking in search results is proportional to the number and metrics of the internal and external links with other websites.

Does link juice really matter?

Google has dropped the PageRank calculation and the algorithms that analyze links. Even so, link juice still plays a very important role in SEO services and contributes a great deal to decisions such as:

• Link juice leads users to reputable, high-quality websites and gives them useful value.
• Through link juice, Google can understand the structure of a website and its topics, and quickly find new pages. As a result, Google Bot can collect better data.

What makes link juice high quality?

High-quality link juice comes from pages that rank high in search engines and are linked from reputable sites. Link juice is considered high quality when it gives users real benefits. You can choose "white hat links" built on the following criteria:

• Links that are widely shared and give users useful information
• Websites that are mentioned in the media
• Links attached to pages whose content relates to the topic of your website
• Pages that contain few external links.

The best ways for a page to receive link juice

Create internal links

To receive link juice on your website, you need to draw it out through internal links.

Building internal links starts with building flexible anchor text. Link to pages with high-quality, reputable content that adds useful knowledge and attracts users. Our advice is to avoid spammy links and to add calls to action that make a good impression on customers.

Some supporting tools

There are 3 main tools that help your page receive more high-quality link juice:

• SEO Review Tools: You get data such as domain names and the total number of external links pointing to your page, and this site also lets you check 10 pages at the same time
• Small SEO Tools: This is a free multi-purpose tool with more than 100 features that make things very convenient. It helps you check for plagiarism, a page's ranking and more. It also helps you check your website's SEO optimization.
• Open Site Explorer: This site belongs to the Moz system and is also free to use. You can check and look up all the information about this page or a competitor's website.

Getting link juice

To get link juice by using keywords, choose highly precise keywords, because otherwise it can look like you are spamming. Instead of repeating one word, use synonyms or LSI keywords.

You should also remove unnecessary outbound links from the page, because a page's value is split evenly across the total number of links on it. Through search traffic, you can see the number of internal links to a page in Google Search Console.

Ways to maximize sustainable SEO link juice

Link juice is a very important part of improving your website's ranking in search results. So to get the best results, we need to optimize link juice. The optimization follows the 2 steps below

• Maximize the link juice you already have
• Get more link juice

Optimize your existing links

The link juice you already have comes from your own website which is an endless resource waiting for you to tap and distribute

Some ways to get the most out of internal links:

• Make a list of main keywords and keywords with the same meaning as the main ones, with content related to the topic of the page.
• Remove unsuitable websites.
• Avoid keyword spam.

How to get more link juice for your website

There are several ways for your page to receive more link juice:

Add hreflang tags for international sites

The hreflang tag gives a page a good foundation and lets link juice be shared between pages and their language versions.

In addition, hreflang tags can be added to the site's XML sitemap, giving search engines direct access to all pages and their versions in a single file.

For international websites, adding hreflang gives search engines a signal that makes it easier to identify the language of your site. Each version corresponds to a different language format.

Link reclamation

Link reclamation is the process where a search engine mentions your brand online, in any shape or size, and you ask the publisher to turn that mention into a link.

Find the web addresses that are 404 errors missing from your site using tools that collect information, for example the Site Crawl crawler.

The Ahrefs tool can also help you find links and then collect website addresses.

Linkbait content – the Skyscraper technique

Linkbait content is special content that naturally attracts many links to a website. That makes it one of the best ways to attract link juice to your site.

The content you create is what readers are looking for. It gives useful value and makes them want to share it. This is called the Skyscraper technique. Articles are built to expand on existing content, update it and present it well. They are carefully built with quality content and plenty of new, engaging information. Besides engaging content, some people are drawn to visual elements, so a new article with many illustrations will draw in more readers.

Once the content is complete, use social networks and media to share the article with everyone.

Community outreach

Once you have linkbait content you are happy with, move on to reaching out to the community.

Link juice is not just a measure of a website's strength. It also has the potential to build awareness, brand and reputation, and it is an important resource for driving growth. SEO link juice is also very important in an SEO strategy that helps a business rank high in Google search results.

MONA Media is a leading provider of SEO services. We don't only do SEO for clients; we prove our SEO ability in our own field of business. More than 350+ SEO projects together with one special client, which is MONA Media, we put our full effort into taking the website to TOP 1 Google. With completely free traffic, and with brand growth through opening new branches, x10 doanh thu, an increase of 200+ new clients every month.

Contact MONA Media on the hotline 1900 636 648 for advice on a full-scope SEO strategy for details and to receive a full-scope SEO quote quickly!

Link juice is an indispensable part of SEO and plays an important role in it. We hope the information above helps you understand more about what link juice and SEO link juice are and how to build link juice for your website effectively.