What Is Google Dance? How to Avoid and Fix It

Website SEO is work that involves many processes and many different steps. Doing SEO for a given site doesn't always go smoothly or succeed. In practice there are many mistakes and errors that can affect the site, and Google Dance can happen to any website that does SEO. So let's MONA Media look at what Google Dance is, and how to fix it for your website so you can apply it when you need to.

What is Google Dance?

Google Dance means keyword jumping. It is when a website that has already been indexed on the SERP sees its ranking move, up or down, when searched with a few specific keywords or even with all the keywords in a given SEO strategy. After a short time, though, the fluctuation disappears and the ranking returns to normal.

Google Dance usually happens when some of Google's older algorithms are updated or a new algorithm is released. Even completely normal sites that keep building links and updating content every day can get hit by Google Dance. Every SEO runs into it now and then, but we can reduce the risk.

How does Google Dance affect SEO?

Google Dance can have many different causes. When it happens, it has negative effects and unwanted consequences for the website.

The most serious and heaviest impact of Google Dance on a website is on its organic traffic being affected. This causes website revenue to drop sharply. A website whose rankings “jump around” in Google results hurts its credibility and its ability to reach the customers a business is targeting.

When rankings aren't secure, keeping the website running and getting the benefits it should bring are not as reliable as you need. In the end this hits revenue and causes the business serious financial loss.

The main causes of Google Dance

When doing SEO for a website, there are many situations and different reasons that can cause a site to get Google Dance. The usual ones are:

• Doing SEO out of sequence, without a proper method.
• Run backlink carelessly, with no suitable plan or approach.
• Failing to create a sound content structure that works for your website.
• A newly built website targeting new SEO keywords, so its position in Google's top results isn't very stable yet.
• A new website that runs too much off-page work.
• The SEO process applied to the website isn't optimized.
• Google updates the rankings of millions of websites at the same time, which can cause Google Dance.
• Heavy use of spam links, which hurts the website's keyword results.

How to fix Google Dance

Fixing a Google Dance problem today mostly relies on the knowledge and experience of SEO specialists SEO specialists. Below, MONA shares effective ways to fix Google Dance that are well regarded and currently the most effective, applied in a few basic steps.

Check the website

First, check whether your website is currently related to the Google Sandbox. This is an important step that should be done carefully to reach an accurate conclusion and avoid mistakes.

Check the on-page status

Check every step and process of SEO Onpage for the website. This helps you judge whether the site is over-optimized on-page, or stuffing in too many keywords unreasonably.

Improving your on-page score effectively and as early as possible helps resolve Google Dance sooner and avoids affecting the keywords you optimize later.

Check how links are created and built

Every business website needs a system of satellite websites, to support link exchange in line with the end goal of ranking at the top of Google, yet this is often neglected. That can leave the backlink system unstable, which raises the risk of keyword Google Dance.

So build a backlink system of your own for the website, with quality satellite sites that meet the standards for placing links, which gives higher safety and better reliability. You can also consider finding sites with the same content, in the same field as your keywords, to exchange links.

→ Read next: How to raise website rankings with external links

Focus on building content

This is an important step and the central issue that needs special attention. When your website is hit by Google Dance, put all your effort into building quality content. That way Google will rate your website highly. Make sure the content has value, SEO-standard articles and good content writing techniques to attract readers. Also be sure to write original content to avoid being penalized by Google for copyright issues. 

Focus on giving users a good experience

To fix Google Dance, caring about user experience is a step you can't skip. Raise the user experience to the best level you can. Positive feedback and high ratings from customers naturally help Google form accurate judgments and rank more precisely. Then your SEO succeeds and you avoid Google Dance and its possible negative effects.

To fix Google Dance and the many other factors that affect a website's rankings and traffic, you need an experienced team of SEO experts. And MONA Media, a reputable top-ranked SEO company, will give your business SEO services, covering every field, even the toughest industries.

Contact MONA Media to get free SEO consultation, and we will help you find a solution with a website SEO strategy a proper method today.

Tips to avoid Google Dance

A website hit by Google Dance suffers in SEO, which in turn affects the business. So a few key tips for avoiding Google Dance are very useful experience. Among them, a few points to note include the following:

• Keep building and updating quality content regularly, every day.
• Avoid duplicating content from other sites, or at least minimize it, by never copying content from anywhere.
• Always work on building backlinks for the website, but make sure they are healthy, good and safe for your site.
• Give users a good experience on the website you build. The longer you keep users on the site, the more positive ratings you get from search engines like Google.
• Follow and keep up to date with Google's algorithm changes through major, official sources. That way you catch the news you need and can handle Google Dance quickly if it happens, minimizing its effects as much as possible.

Google Dance is a fairly common problem when doing teaching themselves SEO website. It has certain effects that hurt the website's rankings. So it pays to learn what Google Dance is and how to fix Google Dance quickly and effectively, to keep the website running steadily and avoid possible negative effects. We hope the information MONA Media has shared is useful in your search engine optimization process.