Facebook Ad Review Taking Too Long? Tips to Get Approved Faster

If you have ever run Facebook ad campaigns, you have probably waited far too long for an ad to be reviewed. This is a real obstacle for ad campaigns and can push your plan past its schedule. Understanding the review process is the best way to cut the waiting time and fix slow Facebook ad review. Let’s MONA Media Find detailed answers to this topic in the article below.

How long does Facebook take to review ads?

Usually, A Facebook ad review usually takes about 24 hours from the moment you finish creating the ad and press submit. However, some ads take much longer, and others are approved in just about 1 hour. Note that an ad can be reviewed again even after it starts running.

After an ad is reviewed, there are two main outcomes:

• Ad approved: Facebook ad costs start to be charged, and the ad is accepted, shown and reaches your target audience.
• Ad rejected: The ad will not run or be shown. You need to edit it to follow the ad guidelines, or even switch ad accounts if it is still not approved.

This process is important to make sure your ad meets Facebook's advertising standards and policies, which helps optimize the performance and reach of your campaign on the platform.

What criteria does Facebook use to review ads?

Facebook has a strict review process to make sure your ad does not violate its advertising policies and community standards. Here are the key criteria advertisers must follow to avoid slow Facebook ad review:

• Content: Ads must not contain or link to violent, pornographic, racist or copyright-infringing content. Content with hateful or scam messages will not be accepted either.
• Language: Ads must not use vulgar, offensive or misleading language.
• Images: Ad images must not be offensive, gruesome or disturbing. Images must also be sharp and relevant to the campaign.
• Video and audio: Ads must not use video or audio with pornographic, violent or copyright-infringing content.
• Landing page: Ads must not link to unsafe or irrelevant websites or apps, or to those that break Facebook's policies.
• Advertiser information: The ad account must give clear, accurate information about the advertiser and the product, service or event being promoted.

=> Based on these criteria, your Facebook Ads campaign may be approved or rejected.

Some reasons Facebook ad review takes long

When you choose running Facebook ads, have you ever wondered “Why does Facebook take so long to review ads?” or why some ads are approved within a few hours?

Facebook ads that take too long to review can be due to many factors, such as complex content, a detailed review process, or a large number of ads waiting. Some reasons why Facebook ad review takes long include these causes below:

Using an account with no track record

If you just create a Facebook account and use it to run ads right away, you may wait quite a while for review. A new account usually has little trust, and Facebook may suspect you of misusing it to “burn money” on ads.

To avoid slow Facebook ad review, use an older Facebook account with a good ad history and transparent information. This builds trust with Facebook and cuts down the wait for ad review.

≫Further reading: How to fix a disabled Facebook ad account

Facebook ad review takes long when details do not match the Visa card

Keeping your account and Visa card details up to date is very important when running Facebook ads. Specifically, the card and account details to check to avoid slow Facebook ad review are:

• Make sure the card details match your ad account and your personal account, which helps the review get priority and go faster.
• Make sure personal details such as date of birth and profile photo on the ad account match your ID card or citizen ID you project.
• If you want to protect your personal information, you can switch to “Only me“.

Using a Visa card on the blacklist 

Using a virtual Visa card can cause trouble when running Facebook ads. These cards are often used to create fake ad accounts and “burn money” on ads, so Facebook puts them on its blacklist.

To avoid payment problems when running Facebook Ads, use Visa cards from banks that Facebook recognizes such as Techcombank, Vietcombank, BIDV, VP Bank, ACB, TP Bank, MB Bank, Sacombank, SCB,…

Facebook ad policy violation

When your ad does not follow the Facebook’s advertising policies that Facebook has set , the review will be stricter, and the ad may even be rejected. The only way to solve this is to study Facebook's policies carefully before creating and launching an ad.

≫ You can read more here:: Why Facebook ads don't perform?

What to do when a Facebook ad is not approved?

Slow Facebook ad review can disrupt your campaign schedule. To deal with it, you can take these steps:

• Re-check Facebook's policies and standards: First, check whether your ad violates Facebook's advertising policies. If it does, edit it to comply and shorten the wait.
• Contact Facebook support: If you believe your ad does not break the rules and you still get no explanation or are rejected, contact Facebook support or request an ad review appeal in the “Account Quality” section on Meta, so Facebook can look at it again.
• Create a new ad: If the problem is not solved, you can delete the old ad and create a new one with different content, making sure to avoid Facebook policy violations. 

Tips to speed up Facebook ad review

To cut slow Facebook ad review time, MONA has a few tips for you:

• Create ads during business hours: Create ads during the Facebook support team's main working hours to improve your chances of faster review.
• Use checking tools: Text Overlay Tool or Facebook Debugger are useful for pre-checking your ad and fixing errors that could affect review.
• Use previously approved ad templates: To save time, reuse a template that was approved before and edit the relevant details.
• Turn the ad off and on again: Turning the ad off and on puts it into a new review round and gets it out of the review queue.
• Make small changes: To start a new review round, make small edits to the ad content, such as removing text embedded in the image, and request a re-review when needed.
• Optimize your content: Avoid slow review caused by sensitive content.
• Set up payment information correctly: Make sure payment details are correct and the budget is sufficient, to avoid technical issues that can delay the review.

In short, slow Facebook ad review is one of the big challenges many people face. It can lead to risks and directly affect the performance of the whole ad campaign. MONA has walked you through the causes of slow Facebook ad review and how to solve them. MONA Media also offers you a solution with a Facebook advertising services top-rated service. It helps your business optimize ad campaigns, raise conversion rates and reach the right potential customers. CONTACT US MONA's consulting team or call HOTLINE 1900 636 648 for a quote and support on specific service packages.