18 March, 2023

How to Embed a Facebook Video in a WordPress Website

Facebook has more and more users today. It is a popular social tool for catching up on news and sharing feelings. It is also a very effective tool for sell online and reaching customers. Through Facebook, many people can find your website. So you should build a bridge between your social followers and potential customers. Facebook lets users embed any post or video from Facebook into a blog or website. Here is a guide to embedding a Facebook video in your website worth knowing.

Why add a Facebook video to WordPress

The convenient benefits of video for users and businesses are undeniable. These statistics show how important video is, perhaps more than you thought:

    • Over 5 billion videos are watched on YouTube every day.
    • On Facebook, users watch over 100 million hours a day.
    • Up to 82% of Twitter users watch video on the platform.
    • On average, internet users spend 88% more time on a website with video.
    • 70% of developers actively optimize video on SEO
  • 43% of marketers agree on creating more video content for advertising campaigns.
  • 9 in 10 viewers say video is useful when making investment decisions.
  • When you add video to email marketing the click-through rate rises by 300%.
  • 65% of buyers choose your product on the website after watching a video.

These statistics show how important video is to business. Now is the best time to bring video into your website marketing strategy. If those numbers are not convincing enough, the list of video benefits below should seal the deal.

  • Video can raise brand awareness tenfold.
  • Video helps you reach more users through YouTube or media sites. It helps you build an audience that benefits your website now and in the future.
  • It explains services and products more clearly and attracts more buyers.
  • Your search ranking improves thanks to optimized video.
  • It delivers a better return on investment (ROI).
  • Video can lead to more conversions.
  • It lets you offer a rich user experience on your WordPress site.

Understanding these benefits will help you decide whether to invest in video in your business strategy.

The first step to using video well is learning how to add videos to your WordPress site. WordPress video brings special benefits to your site.

Keep reading to embed a Facebook video in your website WordPress without paying a developer or plugin a cent.

You should also note adding Facebook videos to WordPress. Do not upload videos directly to WordPress; use a video sharing site such as YouTube instead. YouTube is now seen as the platform web hosting the world's largest video platform. On Facebook, social media one of the biggest platforms, video is also growing fast.

Facebook has also recently introduced autoplay and Facebook Live video. These features raise user engagement and overall reach.

You can use Facebook video to gain a significant number of likes for your Facebook page. For a richer social experience, you can also add the Facebook Page plugin, install Facebook comments and add a Facebook like button to your WordPress site.

Embedding Facebook videos in WordPress

Embedding Facebook videos into your WordPress website can help your site rank better on Google. Video is one of the best ways to attract visitors, keep them engaged and bring them back to your site. Below, we will share how to embedding a Facebook video in your website worth knowing.

Embedding a video into a website with the tag <iframe> is considered the simplest method, because all you need to do is copy and paste. You don't need to know code, since the video hosting platform gives you the embed code to copy and paste.

Step 1: Get the embed code

First, decide where on your WordPress page you want to place the video. Then open the video you want to insert and click the (…) button as shown below.

Select the option </> Embed. You will now see the iframe code. Copy that embed code.

how to embed a Facebook video into a website

Step 2: Embed the Facebook video into your WordPress website

For the embed code to work, you need to open the "Text" editor instead of leaving it on the default "Visual" editor.

You can paste the embed code you copied above anywhere on your WordPress website.

Finally, save the post. Pretty simple, right? Follow the steps above to embed a Facebook video into your WordPress website with ease.

We hope what we shared above helps you work with embedding a Facebook video in your website WordPress successfully. Below is the result of embedding a Facebook video into a website by following the steps above

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CEO & Founder · The MONA

Founder of The MONA, who built a services company of 200+ staff with 14,000+ projects delivered. Khánh Hùng shares how he thinks about building systems that run themselves, automating a business, and the real lessons from delivering projects at MONA.

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