What is a brochure? How to design a professional brochure

A brochure is an essential piece of print advertising in a marketing strategy, used to convey information, promote and lead customers to buy. In this article, MONA Media will help you understand what a brochure is, share design experience and cover the latest 2025 brochure trends.

What Is a Brochure?

Brochure is also known as a pamphlet. It is a flexible marketing format presented as a printed advertising piece.

Ask what a brochure is and many people think of thin booklets, or advertising leaflets, with varied images and eye-catching colors.

When holding events or introducing new products and services, businesses choose brochure designs to promote to customers and advertise. Using brochures well helps a business spread its brand, promote products and reach its target customers.

Brochures Compared with Other Print Materials

Besides brochures there are other printed pieces such as catalogues, flyers and leaflets. But brochures have distinct traits compared with those. MONA will share the identifying features of each type so you can tell what a brochure is compared with other print materials.

Format of brochures versus other print materials:

• Brochure: Uses tri-fold designs (6 panels, folded in three) or bi-fold designs (4 panels, folded in half).
• Catalogue and Profile: Designed as a book with a number of pages. The page count varies with the product or service.
• Leaflet: Designed as a flyer, one or two sides, laid flat and not folded.

Content of brochures versus other print designs:

• Brochure: Provides product and service information, and new promotions the business has never run before.
• Profile: Mainly introduces the business, its achievements and successful projects.
• Catalogue: Specializes in showing images of products and services and their core content.

Brochures and other print materials are also used for different purposes:

• Brochure: Used in marketing strategy and to present promotions specific to each strategy.
• Profile: Used to promote company activities when signing contracts with partners.
• Catalogue: Introduces product and service information to customers.

How to Make a Beautiful, Striking Brochure

To design striking print advertising that works well, you can follow the guide to making a brochure that MONA shares below.

Step 1: Decide the core content you want to convey

A professional brochure must deliver the right message and the right core content. Readers won't waste time on brochures without clear information. Such brochures also make the business look less serious about its investment in the event, strategy and marketing scale.

Study the event you are holding closely: who the content is for, where they are, and the age or gender of potential customers… Once you have this information, it is easy to plan the main content of the brochure set for your project.

Step 2: Come up with ideas for a striking brochure

Planning ideas is a vital part of making a brochure. The designer needs to decide paper size and the fold: bi-fold or tri-fold.

Or brochures with artistic folds such as Z-fold, gate fold… Brochures now come in many folds, so you must choose the fold during ideation. Only once the fold is set can you divide the content logically across the piece.

Step 3: Combine brochure colors in a harmonious, considered way

Color has a big effect on viewers' psychology, emotions and actions. Whether you win goodwill, prompt action and make the product memorable depends heavily on it.

For example, luxury products often use mysterious black or refined navy. Food brochures tend to pick red or lemon yellow, colors that stimulate the appetite… So depending on the field, the colors in a brochure need to work together and be chosen with care.

Step 4: Pay attention to fonts and text size

To hold readers' attention, pay attention to the fonts, text sizes and colors on the brochure. You can combine several fonts and colors on one brochure if you do it skillfully. This highlights the key information you want to promote and draws attention.

Step 5: Choose distinctive illustrations

The illustration is the first thing people notice on a brochure. When it makes a strong impression, readers pay more attention to the rest of the content. These images can be illustrations in a distinctive graphic style or photos of the real product.

Step 6: Choose the print quality for your brochure

The last thing that matters is print quality. Choose a professional brochure printer with modern printing technology. That protects the quality of the colors and images.

A professional brochure printer makes sure the printed result doesn't differ too much from the screen in color. The ink won't smudge or fade, and the paper must be durable too. That way the brochure won't spoil quickly if it meets a little moisture or rain.

If you're looking for a reputable brochure design company, MONA Media is an excellent choice. With strategic thinking, attractive visuals and content creativity, MONA's brochure design service package at MONA will turn your ideas into striking print advertising that persuades your target customers and also lifts your brand.

MONA also offers a complete solution with other marketing print design plans, including:

• Advertising banner design
• Poster design service
• Standee design

Contact MONA Media via HOTLINE 1900 636 648 for specific advice on a brochure set designed for your business!

Benefits and Importance of Brochures for Businesses

Now that you know what a brochure is and how to make one, let's look at the benefits it brings businesses today.

Better promotion results

A striking brochure helps a business attract more customers in a short time, and works as an indirect bridge of communication between customers and the company. A distinctive brochure is a great tool for turning target customers into loyal ones.

A brochure with all the necessary information also builds a quiet trust in customers' minds.

Brochures carry your message to strategic customers

A brochure lets a business deliver content of real strategic value and core importance, such as detailed product and service introductions and an introduction to the company. This adds meaningful value by carrying the message you want to send about your product to strategic customers. 

Supports and boosts your sales strategy

A well-prepared advertising campaign is essential, and it helps newly launched products become known to more people.

A brochure set is part of these campaigns and ties the strategies together. A striking brochure contributes to business results, helps reach the goals set in the strategy, and brings in sales and more customers.

The 5 Most Notable Brochure Design Trends of 2025

Brochures are now designed in many styles and with many ideas. Here are the 5 most popular, best-looking brochure trends of 2025 that many businesses are using.

• Brochures with varied typefaces or a custom typeface made for the business. Brochure designers keep inventing new ways to transform headlines in print advertising, and brochure fonts are usually the most varied element.
• Vibrant Color style is also hugely popular among brochure trends. Bold colors give brochures a strong feel and help carry more of the piece's message. These designs draw more attention and excite more than the faded print advertising of the past.
• Illustration to illustrate and send the message. Illustrations on a brochure become a strong way to reach customers, and viewers seem to remember these pieces well.
• Retro animation keeps growing in brochures. The retro trend is still spreading across website design, brochures and many other fields.
• Vintage is always a brochure trend designers care about. Brochures in this style always feel elegant, luxurious and refined.

That is an overview of the concept of what a brochure is and the most notable design trends. A brochure is clearly an advertising piece worth investing in for any product communication plan. We hope MONA's tips have given you more to go on for making a brochure for your business.