How to Use Music in a TVC for Each Campaign

Have you ever wondered why, for some ads, just hearing the tune makes you recall the brand at once? It is because music can trigger memory, evoke emotion and drive buying behavior naturally. So instead of relying only on visuals or dialogue, brands tap the power of music for TVC ads to build a stronger connection with customers. In this article, let's MONA Media explore why it matters and how to use music in TVC ads effectively.

What is music in a TVC ad?

Music in TVC ads means weaving sound into ad films to make a product, service or event feel more vivid. TVC ads usually play before, during or after the main content of a TV program or marketing video, helping the brand reach audiences widely. Combining music in video ads helps grab attention, create emotion and make viewers remember the message more easily.

For example, in the Vinamilk TVC, to highlight the message “Happy cows, 100% fresh and delicious milk”, the brand skillfully added music to the video ad, using the melody of the song “Sài Gòn đẹp lắm” with cheerful, catchy lyrics. This let the video fully convey the image of “happy cows” and quality milk, scoring strongly in consumers' minds.

Why music matters in TVC ads

No one can deny the important role of music in TVCs. It is seen as a useful tool for grabbing attention and making the message more memorable than ever. Choosing suitable music for a TVC ad also brings businesses many real benefits, such as the following.

Connecting with the viewer's emotions

Music in advertising plays an important role in creating an emotional connection between brand and audience. A fitting track makes the TVC ad more appealing and engaging, so viewers feel the brand's message more clearly. When the music in an ad film has a catchy melody and a pleasant feel, viewers are drawn in more easily and pay more attention.

Raising brand recall and recognition

Beyond visual content, impressive music in a TVC ad is also an important factor that makes a brand stand out in customers' minds. Familiar, memorable melodies can make customers think of the product the moment they hear them anywhere. In many TVCs, a signature snippet of music is enough for the audience to recall the brand without seeing any picture. That is the power of using music in video ads.

A typical example is Shopee's TVC ad. With its repeated hook “cùng shopee pi pi pi”, plus singer Bảo Anh and footballer Bùi Tiến Dũng, viewers recognize the brand within a few seconds and remember the message the video wants to convey.

Making a strong impression and spreading fast

Using music in video ads with striking melodies and memorable lyrics is one effective way to grab attention for a TVC. In particular, songs composed specially for an ad can quickly become a phenomenon and spread strongly on social platforms. When viewers enjoy the song, they tend to share it more, turning the TVC ad into a talked-about phenomenon.

→ Read next: How to build an engaging viral marketing campaign

Adding music to a TVC ad makes the video more engaging

Today, brands always look for ways to win customers through emotion, and music in a TVC ad is a key element worth “adding”. Choosing the right melody helps make the TVC more engaging, keeps viewers watching longer and lets them feel the spirit of the message easily. When music in an ad film is woven in skillfully, each melody improves the experience and leaves a memorable mark.

Music in an ad film is highly entertaining

Music in an ad film is also an indispensable entertainment element. A TVC with fun music makes viewers feel more relaxed and comfortable. In particular, when music is combined skillfully with visuals and an expressive voice, voice off everything fits together and keeps viewers interested in that marketing video.

One standout example is the Điện Máy Xanh TVC ad. With a catchy tune and the funny dance of the characters in the ad, this TVC spread strongly on social media and even became a video viral. Many people hum the tune without realizing they are recalling the Điện Máy Xanh brand.

Tips for using music in an impressive TVC ad

To use the power of music in a TVC ad effectively, a business needs to combine it so that viewers remember the message you want to convey. Here are some ways to use music in a TVC to make your video more impressive.

Combine music with visuals

To make music in a TVC ad better and more impressive, you need to combine it with the visuals properly to deliver the communication message smoothly. Not only the melody but also the lyrics must fit the context so the viewer's impression stays consistent. If lyrics and melody don't match the visuals, the ad can lose its persuasiveness. So consider carefully how to use music to support the visuals best.

Emphasize the key moments

Music in an ad film does not always need to run throughout. What matters more is choosing the right moment to create an accent. Climactic moments or key details in the TVC should be supported by strong or gentle sound, depending on the message. This gives the TVC depth and makes it easy to leave an impression on viewers.

Collaborate with artists

Many businesses now collaborate with artists to create exclusive music for TVC ads. They can then compose melodies full of the brand's personality. This makes the ad special and builds a strong link with the audience. Every time viewers hear that melody again, they immediately think of your brand.

Keep the music in a TVC ad consistent

Consistency between visuals and music in a TVC ad cannot be skipped. If the video aims for a cheerful, energetic mood, choose music with a fast, lively beat. Conversely, if the content is nostalgic or deeply emotional, a gentle melody fits better. A video ad whose music matches its visuals helps the brand convey its message more naturally and persuasively.

Change the lyrics over an existing track

Another interesting approach is to take a famous song and change the lyrics to fit the ad message. This makes music in advertising both familiar and fresh. Audiences feel closer when they hear a tune they already know, with lyrics reworked to fit the ad. This approach not only saves cost but also helps the brand score easily with the audience.

For example, how the fish sauce brand Nam Ngư created music for its TVC ad over the existing song “Bánh mì không?”.

Where to find a reputable TVC ad production company?

By now, many people may want to invest right away in a TVC ad with music for their brand. But not every combination delivers the desired result, because a successful TVC needs more than that. The reason may be that it is TVC script not engaging enough, the footage quality is not professional or the message is unclear. Any of these can make you waste a lot of money while the TVC ad brings no value.

Understanding these difficulties, MONA Media now offers solutions with TVC advertising production service professional service, helping your brand not only appear widely but also stay in customers' minds frame by frame.

Specifically, when you choose MONA for TVC filming, you get:

• An ad script built on deep research into the brand and market, making sure it “hits the customer's mindset”.
• Camera angle company photography, creative products and services, and varied settings that help a business stand out among many competitors.
• A concise message that grabs attention from the first second and keeps customers watching to the very end.
• TVC production process well-structured production, cost-optimized while still keeping marketing video quality standards.
• A coordinated communication plan, so the TVC is not only beautiful but also delivers real conversions.
• Careful post-production, with professional color grading, sound and effects to create the best possible product.

Let every second of your TVC count, optimize ad performance and bring in “real money” for your business. Contact HOTLINE 1900 636 648 so MONA can walk with you on your journey to conquer the market!

Sometimes a single repeated line is enough to recall a brand for many years. So if you know how to use the right ways to use music in a TVC ad, a business can build unforgettable impressions in consumers' minds with just one melody. What matters is choosing music for a TVC ad that is not only catchy but also reflects the spirit of the product or service, so the brand message is conveyed as effectively as possible.

If your budget doesn't stretch to a full shoot with staging, there is another route: AI-powered corporate video production. Shoot the parts that must be real, and let AI handle the setting and staging; the cost is usually about a third.