KOL and influencer booking services

Booking KOLs and influencers has become a major communication trend in recent years. As platforms social mediagrow, KOLs with hundreds of thousands of fans, or millions of followers, have shown how much influence they have. They can spread a brand's image effectively and strongly drive purchases. To understand this type of service better, let's look at Mona Media explains KOL and influencer booking services and how they can lift your sales.

What is KOL booking?

KOLs are individuals or organizations with "influence" over a community. They are experts in a particular field, or well-known people that many others follow. Depending on their fame and influence, KOLs fall into 3 groups:

• Celebrity: Actors and famous stars who attract the media and have wide influence over young people and the public. Celebrities in demand right now include Sơn Tùng MTP, Đông Nhi, Mỹ Tâm and Trấn Thành.
• Influencer: People with influence on social media. They may be a stay-at-home parent, a beauty blogger, an inspirational speaker and so on. Influencers are also split into several tiers by follower count. Their reach is usually smaller than a celebrity's, but their likes and follows on social networks are very high. This group often has a big influence in specific fields.
• Mass Seeder: People who share content that celebrities or influencers posted earlier. They have fewer followers, but they still spark a lot of discussion in the community. Mass seeders suit audiences who trust ads less and trust word of mouth more.

So booking KOLs and influencers means companies and brands working with influential people and using their image for different purposes, including promotion, brand PR, faster brand recognition, launching new products, and more, aimed at the brand's "target customers". These customers are the fans or followers of the KOLs a business plans to work with.

KOLs in Vietnam

A business picks different KOLs depending on the purpose of its marketing campaign campaign. The key point is that the most famous person does not always give the best results. You choose the right KOL or influencer based on the goals and meaning of each marketing campaign. A campaign reaches its goal when the KOL's image fits the business's field. You also need to compare your target audience with the KOL's fans, and look closely at your budget to find a suitable KOL. That avoids spending money without the results you want.

Celebrities cost quite a lot, depending on how popular they are. They also carry a risk: if they get caught up in a scandal, your brand is pulled in with them. SEO, on the other hand, brings lasting value to your business. When your site ranks high, 95% of internet users notice it. Your job then is to build content that is engaging enough to keep your customers.

The most common KOL booking services

The era of Industry 4.0 brings many challenges, and a tough question for businesses is how to get their products to consumers quickly and effectively.

With so many choices out there, if people have never heard of your product or service, they will simply buy from a competitor. That is why booking KOLs is often seen as the fastest shortcut to potential customers who already need what you sell, or are ready to spend money to try it.

Still, KOL booking is not the whole picture. Take a look at what Mona Media has achieved on SEO projects. We have helped businesses grow their traffic to more than 10,000+ visits.

We also do SEO for our own brand. It brought us 25X THE REVENUE after just IN 3 YEARS, reaching 2 MILLION VISITS and top positions in 3 very competitive fields.

KOL bookings today fall into 4 main groups:

Travel KOL booking

Young Vietnamese people increasingly want to live for experiences and love travelling to new places, because you are only young once. But where is fun to go? Where are the best views for photos? Where is the good food? Where can you get stylish pictures?… these are the questions every young traveller asks before a trip anywhere.

So they go looking for honest, useful reviews from travel bloggers. If you run a travel business, you can probably see right away how much opportunity there is here.

Popular travel bloggers right now include Khoai Lang Thang, Huyền Chíp, Quỷ Cốc Tử, Lê Hà Trúc,…

Food KOL booking

“What should we eat today?”

Homemakers, office workers and students all wrestle with this question every single day.

There are endless options and ordering food is easy, yet deciding what to eat today is surprisingly hard. So many people turn to reviews from food lovers who regularly share good places to eat.

Food bloggers have real influence: the restaurants they feature quickly earn trust and goodwill from customers. And if your food is genuinely good, your business can see changes you never expected.

Food bloggers popular with young people, such as Ninh Tito, Vũ Dino, Trang Nhím and Helen’s recipes, all get huge numbers of likes.

Beauty KOL booking

Skincare and beauty is a market with a lot of potential, because young buyers are always looking for what is hot and trendy. Does this foundation last all day? Is this skincare product genuine? Questions like these make choosing beauty products hard, so reviews from beauty bloggers about the products people are watching get a lot of attention.

Beauty bloggers in Vietnam

Review videos from beauty bloggers such as Võ Hà Linh and Chloe Nguyễn always draw plenty of views and comments from followers.

Imagine a well-respected beauty blogger talking warmly about your company’s skincare product. Orders would pour in, and if the quality holds up, returning loyal customers are almost guaranteed.

Shopping KOL booking

With the rise of social media, people look up reviews for everything, and shopping is no exception. Which collection is hot? Which style is trending? Which clothing store sells good quality?…

Good reviews from KOLs help a shop or a new brand grow its sales, and selling out stops being a hard problem. KOLs in this field tend to look striking, dress well and lead fashion trends. Hiring them costs less than professional models and feels more relatable to customers.

Put clear, detailed information about your business, products and services on your website, so people who look you up can see you are credible. When you run a campaign, a website and landing page alongside your KOL booking are what turn attention into conversions fastest.

Benefits of booking KOLs and influencers

With large fan bases and followings, KOL booking has proven its influence. Here are the clear advantages of booking KOLs and influencers:

Raise brand awareness

Brand building is a headache for almost every business. A KOL’s fame and reach give your brand the push it needs to reach potential customers widely and deeply. When your brand keeps showing up next to KOLs, customers remember it more easily.

Brand SEO is another way to position your brand in customers’ minds. Our projects are built on research into customer behaviour to raise conversion rates and drive 5X revenue growth.

Build business credibility

KOLs and influencers have built up a certain level of trust and admiration, and their fans largely believe what they say. When they mention your brand, your business gains credibility in customers’ eyes.

This is how Mona Media builds business credibility through brand awareness SEO projects.

Drive sales

You may remember Biti’s Hunter shoes appearing in Sơn Tùng MTP’s music video Lạc Trôi. It was a real hit that young Vietnamese people went crazy about for a long time. Fashion lovers who were also fans of the singer sent Biti’s sales soaring. It shows that KOLs can stir up demand and influence customers’ buying behaviour.

Improve SEO results

KOLs and influencers carry a lot of influence and are generally trusted. When a well-known person posts about your brand with a link to your website, your SEO improves in two ways: impressions and pageviews go up, and Google sees your site as more trustworthy, which lifts your keyword rankings.

SEO at Mona Media is transparent about methods and every step of the process. The 200% sales growth comes from that sustainable approach. While cheap providers use black-hat tactics to take a business’s money easily, Mona Media uses modern SEO techniques that can get a website to the top in as little as 3 months. 

Challenges of booking KOLs

Some of the common obstacles businesses face when booking KOLs:

• Evaluating, analysing and choosing KOLs is hard: The KOL and influencer network today is huge, from A-list celebrities and KOLs with millions of followers down to TikTokers and YouTubers (10,000 – 100,000 followers). Each has their own style and niche, so brands spend a lot of time and staff on research to pick the right person to trust.
• High fees make it hard to find the right fit: The more famous and influential a KOL is, the higher the booking fee. Sometimes you find the right KOL but the price is too high, or the price is fine but their image does not match your brand.
• Getting in touch takes a lot of time: Booking a KOL is more than picking someone, sending a quote and producing the content. Reaching a KOL can be a slow struggle, and quite a few back out of deals without a second thought, which can seriously disrupt your business.

KOL booking solutions at MONA Media

Mona Media is a reliable, professional media agency. We have more than 10+ years of experience in media. Our team is experienced and fully committed to every project, and we have earned the trust of many well-known partners.

On SEO projects, we have helped more than 250+ businesses grow from zero, faster than they expected. These businesses reached the top of TOP 1 Google after just 3 MONTHS of SEO, bringing in revenue 5X HIGHER.

Mona Media runs SEO projects across many fields, including industries that are hard to advertise on e-commerce platforms. A typical case study is a vape/pod business that struggled with traditional advertising. It had been around for a long time, but because it relied on the same traditional ads as everyone else, with nothing to set it apart, its revenue came only from regular customers.

After our analysis, Mona found that many competitors were selling the same products.

And things improved after just 3 MONTHS of SEO…

Some of our other projects:

Healthcare:

Office equipment:

Motorbike parts:

And many more fields. Would you like to be one of Mona Media’s next success stories?

Mona has a large KOL and influencer booking network, backed by in-depth research for every project. This includes:

• Trend research: Mona Media’s KOL booking service keeps up with current trends and tracks the KOLs and influencers with the widest reach and biggest followings.
• Product research: We research your product, advise you and recommend KOLs whose image fits. We also look for KOLs who match your company culture and reach the right target customers.
• Market research: Beyond your own business, Mona Media also studies your competitors so we can offer an accurate, well-rounded solution and build a media strategy effectively.

Our KOL booking process at MONA Media

Step 1: We receive your KOL booking request

You contact us by email, by phone or by messaging Mona Media’s fanpage. We pick up your request quickly and get back to you to talk it through.

Step 2: We advise you on Mona Media’s KOL booking plans

Mona Media researches your product and company culture and shortlists suitable KOLs. After that research, we advise you and agree on a working plan together.

Step 3: We send a quote for the KOL booking and sign the contract

Once the plan is agreed, Mona Media sends you a quote and we sign the contract. The contract is clear and transparent and protects both sides.

Step 4: The KOL booking project runs

The KOLs carry out the project as agreed, under Mona Media’s supervision.

Step 5: We keep you updated on progress

We report on results throughout the project and suggest changes if the results are not where they should be.

Step 6: Project sign-off

At the end of the campaign, Mona Media reviews and signs off the results with you.

We hope this article has helped you understand more about KOL booking services, how they work and how to choose the right person for KOL Marketing. Finding KOLs today is easy, but finding the ones that fit your business is not. If you are still unsure, contact us and Mona Media will advise and support you all the way to the right solution.

Contact information:

• Address: 1073/23 Cach Mang Thang Tam, Ward 7, Tan Binh District, Ho Chi Minh City
• Hotline: 1900 636 648
• Skype: demonhunterp
• Email: info@mona-media.com