12 Google Ads Extensions That Lift Conversions

When running Google Ads, using Google Ads extensions, such as sitelink extensions is an effective way to optimize how your ads appear on the search page. These extensions make your ads more appealing and give users important information. So do you understand what Google Ads extensions are yet? Let's go MONA Media through this topic together in today's article.

What are Google Ads extensions?

Google Ads extensions (Google Ad Extensions) are important additions to an advertising strategy, holding useful information that appears right under search results on Google. Extensions come in many forms (headlines, sitelinks, descriptions, location information, and more) and each type helps catch customers' attention and raises the chance of reaching them with your products and services.

On top of that, Google lets you add extensions to your ads at no cost, and you only pay when users click the action buttons on the ad. This way, you can optimize your campaign when running Google AdWords ads. As a result, it boosts engagement and conversion rate and gives consumers a complete view of your brand.

How do Google extensions appear?

Google extensions usually appear as additional links tied to a specific website, making it easy for users to reach the important parts of the site they care about. These links usually appear below URL the website in search results, creating a friendly and convenient interface for users.

Benefits of extensions in Google advertising

Extensions in Google Ads play an important role in optimizing campaigns on the Google platform. They not only add more features to your ads but also help make a strong impression on potential customers. Let's look at some of the standout benefits extensions bring, with MONA:

• Higher click-through rate (CTR): Supporting features like sitelinks help increase your chances of getting clicks by up to 30% according to a Microsoft report.
• Better user experience: Adding images and extensions makes ads more lively, which creates a better experience for users.
• Up conversion rate: Extensions such as a direct call button can prompt viewers to act and increase the chance of conversion.
• Higher ad rank: Detailed ad content with complete information is one factor that helps raise the ad quality score from Google and improve your website's ranking position.
• Optimized ad budget: Higher ad quality means a lower cost per click (CPC) which helps you save on ad spend.

Along with following the Google Ads advertising policies and using extensions, you can optimize your ad campaign to attract more customers and improve your conversion rate.

→You may also want to read: Comparing the benefits of SEO and Google Ads

Overview of Google Ads extension types

There are many different kinds of extensions, and they can be built into the browser to offer a range of functions. These extensions make it easier for users to visit a website and make ads work better. Let's explore with MONA the Google extensions available today:

Sitelink Extensions

Sitelink extensions are an advertising tool that shows sub-categories, new products or special offers right on Google's search results page. Ads with a high CTR can show all 4 sitelinks with descriptions, which grabs users' attention and raises the click-through rate (CTR). When setting up a sitelink extension, add extra description lines to make your ad more effective and appealing.

To use sitelink extensions well, follow these notes:

• Set up at least two Sitelink Extensions: To increase the chance your ad is shown, keep the number of sitelinks even, such as 2, 4, and so on.
• Make sure all Sitelinks point to the same domain: This keeps your ad consistent and professional.
• Use relevant keywords: Make sure your Sitelinks contain as many keywords Google Ads relevant keywords as possible. This increases visibility when users search for similar keywords

Call-out Extensions

Call-out Extensions (Call-out Extensions) let you expand your ad by adding offers, promotions, discounts and best-selling points of your product or service. This section usually goes unnoticed, but you can use it to highlight important details that are not on the landing page, such as delivery or support details. A few notes for using Call-out Extensions well:

• Avoid repeating content too much: Reusing the same content bores readers and makes the ad less appealing.
• Do not show too much information:  Avoid making customers feel “lost” while reading the ad.

Promotion Extensions

If you want To promote your sales campaign, promotion extensions are an effective Google Ads extension to choose. This extension is a short piece of text with information about promotions, shown right under the search ad. You can freely customize holiday details, discount vouchers or free gifts,… to make your ad more attractive and draw more “biggest” engagement.

To get the most from this extension, you need to:

• Set a start and end date for short-term promotions, so you do not forget to reset prices after the promotion ends.
• Check and update discount programs regularly over time to keep the information accurate and consistent for users.

Price Extensions

Price extensions are a useful tool in Google advertising strategy. They show product prices directly in the ad, so shoppers can easily compare and choose the best deal. With this extension, businesses can raise their conversion rate and improve the online shopping experience for their customers.

When using this extension, you need to keep product prices updated regularly to avoid needless mistakes, such as seasonal sales that have expired or price changes,…

Call Extensions

Besides sitelink extensions, Call Extensions are another practical extension that businesses should pay special attention to. Call extensions let customers call you directly from the search results page. This is not only convenient for customers but also builds trust and makes your business feel more approachable. Turning on call extensions raises the conversion rate of your ad campaign, and saves time for both sides.

To use Call Extensions well, you need a team ready to handle calls so you do not miss any call from customers.

Structured Snippet Extensions

This is a useful Google extension that adds detail about products and product categories, and usually appears right next to the ad description. With this Google extension, you can choose from 13 available categories provided by Google and fill in values that fit your products. Showing information in a specific and clear way improves users' search experience and makes it easier for customers to look up product information.

Message Extensions

This extension lets businesses talk directly with customers on mobile devices. Customers can easily book an appointment, ask for details about a product or service, get a quote and even ask the business for direct support when they tap Message Extensions. It is convenient and fast, and gives customers a better experience.

Location Extensions

When location extensions are turned on, the results show your business address on Google Maps, so customers can easily find your place of business. To use this feature, however, you need to link your account Google Business with Google Ads. This keeps your location information up to date and accurate in your ads, making it easier for customers to search for and visit your business in person.

To get the most from Google Location Extensions, keep these points in mind:

• Update your address regularly: Make sure your location information is always accurate and shown correctly in your ads
• Apply location targeting settings: Make sure Location Extensions are turned on and applied correctly.

Google Ads App Extensions

This extension gives a direct link to the online store on platforms such as App Store or Google Play, usually for mobile devices or tablets. App extensions take users straight to downloading and installing the app from your ad. Showing the app in a convenient, effective way increases engagement and gives your business a better chance of attracting new users.

Automated extensions

Automated extensions are well rated and quite popular with people who want to experiment. Every Google Ads account has this feature on by default, and you cannot edit this type of extension. Instead, Google creates adjustments itself based on data from the landing page, your history and your business settings,… However, you can turn this extension on or off with the steps below:

• Go to “Ads & extensions” >> Choose the “Automated extensions” >> “Advanced options”.
• Choose the option “Using all automated extensions usually improves ad performance” or “Turn off a specific automated extension" and then click "Completing”.

Lead Form Extensions

Lead Form Extensions help you collect data potential customers easily by letting people fill in their details directly in a form on your ad, without clicking through to a landing page.

To turn this feature on, just go to Extension settings >> choose Lead Form and customize the information as you like. To get the most from Lead Form Extensions in your campaign, you should:

• Keep the number of fields in the form as low as possible, to avoid customers dropping out.
• Have a CRM ready to export the form data and follow up with potential customers

Google Ads Image Extensions

Google Ads Image Extensions make your ad more lively, eye-catching and impressive. They matter most when you want to convey the message of a product or service visually and appealingly, such as dishes or the space of a restaurant. This extension only appears after your ads have been running for a while (at least 90 days). To turn this feature on, you can go to Ads & Assets >> Assets >> Create Assets, then choose Image and add your pictures.

Your Image Extensions will be more appealing and effective if you know these tips:

• Supports image quality that meets Google Ads standards (square 1×1 format, maximum size 5120kb)
• Avoid logos or complex graphics, and focus on product images instead
• Choose sharp images with no logo or text overlay.

That wraps up the details on the Google Ads extensions. There is no denying this is an important part of running Google Ads services, and it brings many clear benefits. These elements also help attract customers and improve the business's sales more effectively. MONA we hope this article has helped you understand Google extensions better and how to use them to succeed in your next advertising strategy.