Education startup ideas with real business potential

Education and training has always drawn strong interest in Vietnam. Yet few startups do business in this field. In reality, this "land" rich in potential is still wide open. If you invest seriously and bring heart and vision to building a career in training, you can reap success beyond expectations. This article MONA Media will share some effective business ideas to help you succeed in starting an education business..

Potential of education startups

The potential for education startups is huge, especially as technology keeps advancing and the way people learn is changing.

Market demand

Surveys show that, on average, Vietnamese families spend over 47% of their income on their children's learning and skill development.

So most parents in Vietnam clearly care a great deal about their children's education. Sending kids to extra classes, tutoring, foreign language classes and extracurricular programs has become extremely common.

It isn't only young students. Adults' demand for learning keeps rising too. University students, new graduates and experienced workers all want to learn and update new knowledge and skills to move up, reach better opportunities and earn higher pay.

This shows that learning demand in the market today is very high, and coming up with education startup ideas is entirely necessary.

The education model still has limitations

Overall, the education model in Vietnam still has many limitations. The three main causes are:

• First, how education trends are rolled out and updated is still slow and inflexible.
• Second, facilities are often overloaded.
• And finally, career guidance isn't really effective.

These causes mean many students don't get a suitable teaching method and end up with gaps in their foundation. University education sometimes doesn't provide the skills needed for the job and responsibilities assigned. That's why many people choose extra classes outside school to strengthen and fill in the knowledge and skills they need.

Pros and cons of starting an education business

Advantages of starting an education business

Thanks to the market's existing potential, developing an education startup brings many opportunities. Compared with many other emerging fields, education remains a stable, long-term choice that can deliver truly outstanding results. Specifically:

• It makes an important contribution to raising education quality and creating positive change in society.
• It trains quality people who meet labor market needs and drive economic growth.
• Education startups can create learning opportunities for a diverse range of people

Drawbacks of starting an education business

Education and training is a special field. Customers, meaning students and learners, only come to you when you have enough credibility and quality. So investing here needs a methodical, long-term approach, at least around 5 years. Rapid breakthroughs and fast growth in this field education business are very unlikely.

Education startup ideas

Some commonly used education business ideas you can consider:

An online teaching platform

Online education is the startup idea with the most potential in this field. Thanks to the boom in applying information technology in teaching, using online teaching tools to run online courses has become simple, widespread and profitable.

There are several ways to "get into" this field:

• Provide a platform: You invest in building a website platform with features and design made specifically for creating, organizing and taking online courses.
• Provide courses and teaching content: You pick an existing platform on the market and put up courses and content that you design and teach yourself. These courses usually include the curriculum, materials, lecture slides and teaching videos.
• Design learning apps: You spend time researching and designing software and apps that help learners and students study and join courses more conveniently and easily.

If you want to start an education business by selling online courses, take a look at the The Course Business Course by Khánh Hùng, CEO/Founder of The MONA. The course walks you through how to launch an e-learning course that is truly polished and well structured.

And by polished and well structured, MONA means this: everything in the course is knowledge distilled from: 

• Experience working with 300+ e-learning instructors
• Over 400 PRO colleagues 
• Verified sales of 3.6 billion VND in revenue within 5 months of opening enrollment 
• And it has genuinely helped the PRO colleagues in his course build multi-billion VND courses on a single roadmap!

Sign up to get 30+ lecture videos, completely FREE at Khánh Hùng Academy and become a PRO colleague if you are serious about starting out teaching with an e-learning video library!

Online tutoring

Online tutoring is a new model that has appeared over the past few years, but this type of education startup is still not widespread. Businesses offering the service act as the matchmaker, finding and connecting people who want to teach with people who want to learn, usually one-on-one in every lesson to protect teaching quality and help students improve their level.

Online tutoring classes today mostly run on tools such as Skype, FaceTime, Google Docs and Google Drive. If you plan to go in this direction, you can build or promote software or an app that organizes online tutoring classes more effectively.

Selling books, reference materials and ebooks

Printed books in specialized fields, or skills titles, are often out of reach for most people because of cost and distribution. Most readers look for materials online instead, where they cost less and are simpler and more convenient to get.

This consumer habit gives you a real opportunity to grow your business. Instead of traditional books and newspapers, you can produce and sell reference materials Ebook for many fields and industries. These materials can also be bundled with courses in the same field.

Opening an education center

Centers and online classes are familiar, popular education startup models today. This format has many advantages: it builds trust, offers more direct and effective guidance for certain subjects such as foreign-language speaking, design and painting, and keeps interaction with students steady.

However, opening an education center takes a fairly large investment. You also have to put more effort into building your brand image and spend a lot of time on management and operations.

And to run an education center effectively, pay attention to these criteria:

• Research the market.
• Analyze your competitors.
• Write a center business plan that attracts business investment.

However, to education startup idea get strong results, you need relationships in the industry. On top of that, to raise your center's brand credibility, you should apply technology in education (Edtech).

Short courses and training events

In this case you only run short courses of 1 to 3 sessions, or run workshops and themed talks. These classes focus on a few specific topics that interest the most people. Your revenue comes from ticket sales.

The education startup model , you will need to reach out to respected speakers, teachers and lecturers in the field to draw attendees. Your team also needs experience and skills in organizing events and seminars.

Overall, this education business idea saves a lot of preparation time, effort and capital, but competition in the market is fairly high.

Social enterprises in education

Social enterprises are businesses that put most of their profit into projects and activities for the common good of the community and society. The funding of education social enterprises includes donations, financial support from education and training organizations, and possibly selling related products

However, education startups run as social enterprises do not yet have a firm footing in Vietnam. The legal framework and support for working with social enterprises are still incomplete, and their funding is not yet truly stable.

Experience for a high-performing education startup

Here are some tips to help your education startup idea succeed.

Understand the market

In any field, you need to understand the market. Demand in education is extremely varied, and almost no business can reach every customer group. Your first task is to decide which customer group you are targeting, what interests them, and the distinctive value you can offer them.

Once you understand your customer group in full, you can find the best way to improve your educational products and services and to reach customers effectively.

Work with regulators

Because of the nature of the industry, when you start an education business you must provide complete, transparent information and finish all the required paperwork and procedures. If you plan to open a center or school, learn all the legal procedures you must complete to be recognized and start operating smoothly.

Communications strategy

In the booming age of Industry 4.0, you need to appear in front of customers with a professional, trustworthy image so they trust you and choose your educational products and services. So invest sensibly in both online and offline marketing.

Website building

If you choose to build online teaching platforms, then school website designand education are essential. But for every other model, you still need a website to build your brand image, earn customers' trust, and lay a solid base for your communications and online marketing.

Invest in an e-learning website and a course-selling management system

In essence, investing in a management system for a course-selling website can save you up to 80% of the work around academic administration: student advising, income and expense management, tuition payment, class schedules, study times, and each student's study hours.

So investing in a management system for your course-selling website makes the organization's long-term operations more convenient, effective and economical. Above all, it helps your business bring in a delicious, attractive stream of PASSIVE INCOME.

And MONA believes that the MONA Elearning course-selling website and system is one of the highest-quality systems you can consider.

In the video below, drawing on his experience as Product Director at The MONA, Hùng gives an overview of cách bán khóa học online (how to sell courses online) fully automated, easing the workload and the time spent on traditional teaching.

Click the video to watch the details!

Specifically, beyond the basic features that solve academic administration, MONA Elearning also has these exclusive features:

• Anti-download video server protects your course from piracy, screen recording and screenshots. 
• Automated email marketing system, email Remarketing, which are the most effective and cost-efficient tools to grow your course revenue.
• Automated affiliate system helps you manage publisher commissions and distribute affiliate discount codes transparently and clearly.
• Student management helps you easily segment students and evaluate student sources (organic search clicks, fanpage clicks, Facebook Ads, Google Ads, YouTube Ads, etc.), and classify users to run suitable marketing campaigns.
• A wide range of integrated reports, to help measure, track and report your course's business figures.

On top of that, Auto Training AI system for ad platforms, which optimizes and filters a quality audience for your customers. The goal is to raise conversion rates and cut ad costs, because your ad creatives are learned by AI and delivered to the right customer group.

If you are interested in Online course website designand e-learning website management services, click the image above or call HOTLINE 1900 636 648 to get detailed advice from MONA's specialists!

Besides the promising education startup ideas mentioned above, you can absolutely pursue your own ideas and adjust your operations to get the best results. We hope the information we shared above is useful to you!