Top 10 email marketing software compared

To bring customers to your business you need email marketing software. Email marketing has to reach a large number of customers, and tools like Gmail cannot handle that and often send mail to spam. Here is MONA's suggested MONA Media to top 10 email marketing software that you can consider because they work best.

1. SendinBlue

SendinBlue is a top email marketing tool with reasonable pricing. It is a good choice for businesses that run simple email marketing campaigns. It has all the basic email sending features and lets you import an unlimited number of email addresses.

SendinBlue also offers an add-on SMS Marketing messaging service. The provider offers a Email Marketing plan that is free for up to 9,000 emails a month, with 100 credits to try sending SMS messages.

However, SendinBlue has no ready-made template library, so you have to create your own email templates.

Pros:

• A powerful drag-and-drop email editor.
• It automates coupon emails and abandoned-cart messages.
• It integrates with platforms such as Salesforce, Intercom and Shopify.
• It lets you link email campaigns with SMS promotion,
• Plugin WordPress and manage everything from your WordPress dashboard.

2. OmniSend

Omnisend is one of the best email marketing tools for businesses running online stores. It quickly pulls products from your store and builds emails from them, so you can grow your email list.

The free plan covers 15,000 emails a month and 2,000 emails a day, with no cap on subscribers. The paid plan costs 8 USD for up to 500 subscribers and lets you send 15,000 emails.

Pros of Omnisend:

• E-commerce features let you add the products you want to sell straight into emails.
• Creative sign-up formats, such as landing pages and popups.
• It can send scratch cards or discount codes.
• It automatically emails abandoned carts and order confirmations.

3. MailChimp

Mailchimp is email marketing software founded in 2001 by Ben Chestnut and Dan Kurzus. It is a favorite email marketing service among bloggers and small businesses, because it was one of the first big services to offer a fully free plan. Today Mailchimp has more than 12 million customers and sends over 1 billion emails a day.

Mailchimp lets you send marketing emails and automated messages and run targeted campaigns. Its detailed reports also help you improve your campaigns over time.

Pros of Mailchimp:

• Simple sign-up.
• Free to use.
• A simple, clear interface.
• A drag-and-drop builder with attractive templates.
• Quick to write emails, with draft saving and scheduled sending.
• Built-in tools for advertising and posting on Facebook and Instagram.
• Connects with tools such as Eventbrite, Salesforce and Shopify.
• Automation covers abandoned carts, welcome campaigns and product recommendations.

Cons of Mailchimp:

• No image automation.
• You cannot send to several lists at once.

4. Sender

Sender is one of the more effective email marketing tools. Its free plan allows up to 2,500 subscribers and 15,000 emails a month. The paid upgrade costs about 10 USD and allows up to 5,000 subscribers and 60,000 emails a month.

Pros of Sender:

• Plugins for most popular content management systems.
• Videos are converted into animated GIFs inside emails.
• Analytics tools include Google Analytics and click maps.
• Copy and paste links when adding e-commerce products.

5. Aweber

AWeber was founded in 1998 by Tom Kulzer with a clear aim: to make email marketing simpler and more profitable for small businesses. It is one of the most popular services, used by more than 120,000 small businesses, bloggers and entrepreneurs worldwide.

Pros of AWeber:

• Simple sign-up.
• 30-day free trial.
• A clear, friendly and good-looking interface.
• Scheduling and draft saving.
• Stores large customer lists.
• Automation and automatic follower lists. AWeber can subscribe or unsubscribe a person automatically.
• Easy to manage: add followers and sort them into sensible lists.

AWeber does have some drawbacks:

• Time zone differences can hurt open rates when you email contacts abroad.
• It can cost more because subscribers are counted in different ways, so you need to check your subscriber list regularly.
• No ready-made templates.

6. GetResponse

GetResponse was founded by Simon Grabowski in 1998. It now serves more than 350,000 customers in 182 countries and is available in 21 languages.

For new users, GetResponse produces very good email layouts and autoresponders. Its customer support is also strong, and problems are solved quickly.

Pros of GetResponse:

• Easy sign-up.
• Easy-to-use interface.
• 500+ ready-made email templates, well optimized for mobile.
• Supports building complex automated email sequences.
• You can use several email lists in the same campaign.
• Detailed data management and segmentation, plus regular reports.

Cons: It can be confusing, because GetResponse is laid out in a rather cluttered way.

7. Benchmark

Benchmark is one of the best email marketing tools. You can edit images right inside the editor, and it offers templates that suit different businesses.

Benchmark's free plan lets you send 14,000 emails a month to up to 2,000 subscribers. The paid plan costs 13.99 USD/month and allows unlimited emails to up to 600 contacts.

Pros of Benchmark:

• A free plan that lets you send 14,000 emails a month.
• Building an email campaign does not take long.
• Easy to customize your email code.
• Automation options include welcome emails, follow-ups and abandoned carts.
• Includes surveys and polls.

8. Hubspot CRM

HubSpot Customer Relationship Management (CRM) is customer relationship management software. It has received a lot of positive feedback from users and was voted the best CRM software of the year.

Pros of HubSpot CRM:

• Detailed customer segmentation.
• A tool for measuring performance.
• Notifies you when a customer opens a link.
• Helps you place calls to customers.
• Calls are organized neatly.

Cons: Complex management setups run into quite a few problems with data processing.

9. UltraMailer

UltraMailer is Vietnamese software developed by Le Minh Duc. It comes in a free version and a paid version. The free version lets you send 50 emails a day.

Pros of UltraMailer:

• Easy to use, with a well-designed interface.
• Vietnamese language settings, which is handy for companies not used to English interfaces.
• Simple features: manage customer files, add contacts, import data.
• Helps you create email promotion campaigns.
• The email editor lets you insert images, change the layout, and adjust colors and fonts.
• 340 templates included.
• Filters emails before sending.
• Shows a notification when someone opens an email.

Cons:

• Limited features, not suited to large companies.
• Costs more when used on several computers.

10. Email Marketing Pro

This is one of the Vietnamese tools for sending bulk email to customers. It has both a free and a paid version.

Pros:

• Can manage an unlimited number of emails.
• Friendly, easy-to-use interface.
• Statistics let you check how your campaigns perform.
• Reports on the number of emails sent, emails opened and links clicked.
• Can send bulk email within 1 second.
• Handles spam and bounced mail, and lets you reuse marketing campaigns.

Above is the top 10 best email marketing software that deliver strong results and are worth a look. We hope this article is useful to you. Good luck with your email campaigns!

See more: Top 10 most effective online marketing tools

Bulk email is completely different from transactional email: don't use a butcher's cleaver to peel an apple

Close to one in the morning, a customer patiently taps the sign-up button, then waits fifteen minutes and the OTP never reaches their phone. The next morning, when the technical team checks the system, they find with alarm that the IP address of a self-built VPS had been dumped into the spam folder by the filter because it had no sender reputation. Using a campaign marketing tool to confirm every small action, or setting up your own server to patch together automated mail, is something we see all the time in systems we take over and fix. Customers are lost this way.

In practice, bulk-sending platforms such as Mailchimp, whose Essentials plan starts at 13 USD a month (checked on the vendor's homepage on 19/09/2026), are built to push one message to millions of people. Instant notifications such as verification codes, order confirmations or low-balance alerts must go through a dedicated transactional email service. At MONA, we use the MONA Mail infrastructure so that Vietnamese apps can send system emails automatically, and you pay in Vietnamese dong with an invoice instead of depending on a foreign-currency Visa card.

We use this same platform for our own internal systems. For example, on 17/09/2026 the MONA Pay mailbox received real mail after we fixed a DKIM conflict between two selectors and resolved a read-only container error. The mailbox API test suite ran cleanly, with all 147 tests passing, and only then did we open the beta to customers. When we added security to the codebase, domain verification also needed just one standard RSA 2048 record, so it never slowed the team down.

Some foreign providers, such as SendGrid, have ended sending on every free plan (checked on 19/09/2026). MONA Mail gives you 3,000 emails a month free, and charges only 99,000 VND for the Starter plan of 30,000 emails. Behind the scenes, if a connection fails the system retries after 1 second, 5 seconds, 25 seconds, 2 minutes and 10 minutes, and when the wallet runs out of funds it immediately returns a 402 insufficient_funds error so your workflow stops in the right place. Never use the free account of a bulk marketing platform to send event notifications: after ten minutes of waiting for an OTP stuck somewhere in cyberspace, your customer will close the app and go to a competitor.