MONA's complete overhaul: how a 250-person company transformed itself in just 60 days

We can't stay a passionate little team forever, either. We want to develop, to grow. But:

As sales grow, projects multiply and clients increase, things gradually slip out of control

Every company, every “group of friends”, once it grows to a certain size, sees things slip out of control. We become the thing we hate most.

Nobody means to. It is the unwanted price of growing.

“Someone has to do that job, no matter how small or easy it is.”

As the company scales and clients pile up, it is natural to have a lot of specialist work to do. But the “small, 5-minute tasks” multiply too, and at some point we have to hire people to do those “5-minute jobs”.

So you have to hire more. You have to create positions and departments that, honestly, did almost nothing at first. Either the workload was too small for one person, or the skill level was too low to call it a profession.

Then those half-baked seats start to mutate. People without enough work go looking for other work to look important. People without the ability to create value create processes, create meetings, create factions. Bureaucracy grows. Office politics grows. The quiet toxicity you feel every morning grows along with it.

You see it all. You're frustrated. But if you pull it apart, work stops.

In fact, the most serious problem is that Zombie don't just live in their own little kingdom. They can SPREAD to the people who do the real work , forcing us to find many more patchwork fixes to deal with it.