Zalo Ads advertising service in Ho Chi Minh City

With technology advancing nonstop in the 4.0 era, online shopping demand keeps rising. In recent years Zalo (Vietnam's most popular messaging app) has become a promising platform for reaching customers, and our Zalo advertising service has appeared, bringing many benefits to businesses. Seeing this, Mona will help you understand more about what Zalo advertising services are and deliver effective Zalo Ads with clear commitments that match each business's criteria at Mona Media.

What is Zalo advertising?

Zalo is one of the most social media popular platforms in Vietnam, mainly used to connect with friends through chat and also letting businesses promote their brands or set up online storefronts. Zalo Ads is the advertising system provided by Zalo. Zalo Ads runs across the various connected apps in the Zalo ecosystem, including Zingtv, Zing-MP3, Zing News, Báo Mới, Zalo Pay and Zalo Shop. Zalo advertising is a paid service that helps businesses get their image in front of many Zalo users, aiming to drive traffic to website, attract target customers, collect sign-ups or raise awareness of the products and services a business offers.

Popular types of Zalo advertising

Which Zalo advertising formats are popular right now? The notes below give you the information you need.

Zalo Form ads

Form ads on Zalo use a sign-up form to collect key details such as full name, email address, phone number and more. They combine engaging ad copy with relevant quality images to improve both the volume and the quality of potential customers for the business. Your ads appear at random and in sequence across the Zalo app, including the Zalo news feed and Zalo articles, which are strategic placements for reaching users effectively. When a business wants to maximize prospects' interest in its products or services, Zalo Ads Form is a sound choice. By collecting contact details from users through the form, a business can improve its reach and interaction with potential customers.

Zalo Website ads

Website ads on Zalo attract users to click an ad created by the business and send them straight to the website. In other words, this format helps a business increase traffic to its site. Website ads on Zalo are distributed and shown at random across the Zalo app and the Zalo network, including ZingMP3, BaoMoi, ZingNews and other apps in the Zalo ecosystem. This gives a business access to a large pool of Zalo users and raises the number of visits to its website.

Zalo Official Account ads

Zalo Official Account ads are an ad format built on the Zalo app. Their main purpose is to let businesses promote and build their brand by creating and managing an official account on Zalo. It's a powerful and effective digital marketing tool for reaching and engaging the Zalo user community. With Zalo Official Account ads, a business can share content, service and product information, news and promotions with Zalo users. These ads usually appear on the home page and other interactive pages in Zalo, which helps a business stand out and catch the attention of potential customers.

Video ads

Video ads are a special format that boosts engagement from potential users in a lively, visual way. Because they're presented as video, they draw more attention and help a business reach users effectively. With video ads, a business can come closer to users' interest and trust. The dynamic, engaging nature of video builds a better connection with potential customers on Zalo. This can support and improve purchase rates on Zalo, helping a business push sales and build user trust. Video is a very hot trend right now, works across many platforms and reaches users easily. The strong growth of video helps businesses build brand awareness, improve customer trust and so raise conversion rates. Are you looking for a reliable, high-quality ad video production service? Then come to Mona Media! We confidently offer the following:

• Ad videos always come with creative work made exclusively for the customer.
• A proper, defined process from taking your brief to writing the script, editing, filming and handing over the finished video.
• We always aim to satisfy customers: even if you're not happy at first, Mona Media is ready to refine and improve the video as far as possible.
• Affordable pricing that flexes with the budget you set.

Product ads

Zalo product ads get potential users to interact with and click through to a business's product page on its Zalo Official Account. Like the other ad formats above, product ads on Zalo are distributed and shown at random across the Zalo app and Zalo Network. This lets a business reach a large number of users on the Zalo platform and present its products effectively.

Article ads on an OA (Official Account)

Article ads on an Official Account let a business publish engaging content posts and promote them to a wide audience. Users can read and interact with the post directly on Zalo, which helps customers remember your Account page better. -> See more: Guide to sign up for Zalo for beginners

2 easy ways to create a Zalo ad

You can create a Zalo ad in the 2 ways below:

Run ads yourself

Running Ads on Zalo yourself lets a business create and manage its own ad campaigns on the Zalo platform. This way the business has full control over its ads, from choosing the goal, content and audience to setting the budget and tracking results. Running Zalo ads yourself on a phone requires online advertising knowledge and skills to keep results effective and optimized, and marketing campaign stable performance.

Use Mona Media's Zalo advertising service

Using Mona's reliable Zalo advertising service is an effective way to set up and manage Zalo Ads campaigns in a structured way, with a clear process. A business can draw on the professionalism and experience of the Mona Media team to get the best results from Zalo Ads. Mona Media's Zalo marketing service covers consulting, design, rollout, tracking and performance reporting. This saves a business time and effort managing its ads while raising the chance of stronger ad results on Zalo.

Benefits of Zalo advertising services at Mona

What are the benefits of professional Zalo advertising at Mona? Let's find out with the details below.

Optimized ad costs and precise customer targeting

Zalo advertising at Mona delivers the best value in ad cost and targeting accuracy. With professional advice and experience in advertising on Zalo, Mona helps a business optimize its ad budget and makes sure ads are shown to the right target audience. This saves cost and keeps your Zalo ad campaign highly effective.

Build engagement and strengthen brand recognition

Mona Media offers Zalo Ads solutions to build engagement and strengthen brand recognition. Mona's team of experts creates attractive, curiosity-sparking ad content that earns engagement and trust from potential customers on Zalo. Building up the business's brand recognition also raises brand value and competitiveness in the market. -> See more: Design service Brand Identity Set Business Standard

Grow sales and leads

Higher sales and more leads are what you get from Mona's Zalo ads service. By shaping a suitable ad strategy and optimizing the conversion process, Mona makes sure Zalo ads deliver meaningful results in sales and bring potential customers to your business.

Combine Zalo advertising with other marketing channels

Mona combines Zalo advertising with other marketing channels for the best results. By linking channels such as Zalo, Facebook, your website and Email Marketing, Mona builds a complete and effective ad campaign, from attracting potential customers to creating multi-channel engagement and driving purchases. This combination widens reach and interaction with customers across platforms and strengthens the business's ad performance.

What affects ad performance?

A few factors that affect Zalo Ads quality

CTR metrics

Metrics CTR (Click-Through Rate) is an important factor in ad performance. CTR measures the share of users who click an ad compared with the number of times it was shown. A high CTR shows the ad is appealing and makes a good impression on users, while a low CTR can point to a poorly performing ad.

Current account balance

The current balance in the account also has a significant effect on ads. For prepaid advertising, the balance determines how visible the ads are and how long they run on Zalo. A business needs enough funds to keep its ad campaign going.

Held amount

The held amount is money temporarily held from the account to guarantee payment for ads. Zalo may hold some money to make sure the business can pay for the campaign. The held amount can affect whether ads keep being shown and continue running. -> See more: What is a budget? How to build an effective marketing budget

Bid and number of ad clicks

The bid and the number of clicks also play an important role. The bid decides the placement and order in which your ad is shown on Zalo. The number of clicks also affects ad performance and cost. An ad with a high bid that draws many clicks can reach more people and perform better.

Full-service Zalo advertising process at Mona

The standard Zalo Ads service process below will help your business reach its goals as expected.

1. Receive the customer's brief

Receiving the customer's brief is the first step in the Zalo Ads service process. We take in your requirements, such as advertising goals, budget, timeline and any other related needs.

2. Advise on suitable Zalo ad packages and formats

Based on your needs and goals, we advise on and propose suitable Zalo ad packages and formats, such as Zalo Form ads, Zalo Website ads, Zalo Official Account ads, video ads, product ads and article ads on an OA (Official Account).

3. Build and roll out engaging content

Once you've chosen the package and ad format, we build and roll out ad content that is engaging, eye-catching and interactive for users on Zalo. By optimizing images, messaging and ad copy, we make sure your campaign performs as well as possible.

4. Launch and monitor regularly

After the ad content goes live, we track and monitor ad performance on Zalo. We make sure the ads run at their best and meet your goals. If needed, Mona will flexibly adjust and optimize the campaign for the best results.

5. Transparent, regular reporting

We give you transparent, regular reports so you clearly understand how your Zalo ad campaign is performing and what it has achieved. The reports detail impressions, clicks, conversion rate and more, so you can evaluate results and decide based on concrete data.

Professional Zalo advertising price list

Below is a Zalo advertising price list for businesses to reference

Ad type	The practice of	Cost (VND)
New Feed	Promoted Page / Post / App	Contact
OA ads		Contact
Product ads		Contact
Website ads		Contact
Zalo messages	Sticky messages	Contact
Sticker	Animation stickers and sound stickers	Contact

Why choose Mona Media's reliable Zalo advertising service?

• Experience and reputation: Mona Media is a digital marketing company with years of experience in online advertising and marketing. We have built a solid reputation and are highly rated by customers for our Zalo advertising service.
• Professional experts: We have a team of experts with deep experience in Zalo advertising. They understand the Zalo platform well and are ready to advise and support you in choosing ad formats, optimizing costs and building an effective strategy.
• Optimized costs and targeting accuracy: We will optimize your Zalo ad costs so you reach potential customers accurately. We use advanced tools and methods to give optimized recommendations and get the best results for your budget.
• Create engaging content: We offer consulting and support in producing Zalo ad content so your content is engaging and makes an impression on potential customers.
• Tracking and reporting: Mona will track your campaign regularly and provide transparent, regular reports so you can follow the performance of your Zalo ad campaign.

Frequently asked questions about Zalo advertising

Which ad format should you choose? When choosing an ad format on Zalo, consider your campaign goal and the customers you want to reach. Zalo offers ad formats including Zalo Form, Zalo Website, Zalo Official Account, video ads, product ads and article ads on an Official Account. Choose the format that fits your goal and advertising message. Can you run several ads at the same time? Yes, you can run several ads on Zalo at once. This lets you test and compare how different campaigns perform. Just be sure to manage and track each ad carefully to get the best results. Does Mona guarantee sales? The results of a Zalo ad campaign depend on many factors such as goals, product or service, advertising message and market. We commit to optimizing ad costs and boosting engagement and brand recognition to create favorable conditions for your sales growth, backed by a transparent, specific contract. Does Mona's Zalo advertising service help with ad content? Yes, Mona Media's Zalo advertising service includes help with ad content. Our team of content creators will advise and support you in building engaging ad content that makes an impression on potential customers on Zalo. Is Zalo advertising effective? Ad performance depends on many factors. That said, Zalo is a popular platform in Vietnam with a very large user base. Ads on Zalo can create engagement and raise a business's brand awareness. For the best results, build a campaign around the right goal, pick the right ad format and optimize ad costs. With what we've just shared, Mona Media hope we've given you plenty of useful information about our Zalo advertising service which has strong potential today. If you need a reliable provider of Zalo Ads services, don't forget to contact us for specific advice! Contact information:

• Address: 1073/23 CMT 8, Ward 7, Tan Binh District, Ho Chi Minh City
• Hotline: 1900 636 648
• Email: info@mona-media.com