How to Sell on Facebook and Earn Higher Profits

Facebook is one of the social media top-priority platforms that every individual and business aims for. But to succeed in such a fiercely competitive market, to get started selling on Facebook you need the knowledge and tips that help you do business more effectively. MONA Media will answer for you how to sell effectively on Facebook and what to do and not do.

What do you need to prepare to sell on Facebook?

If you want to start doing business on the social network Facebook, the first thing you must do is create a Facebook account. Register a Facebook account just for selling your products by setting up a shop on it.

A simpler and faster way is to sell on your personal Facebook account. However, each option has its own pros and cons, so think carefully before you decide. Also like and follow a few selling fanpages to learn how they write and post, so you can apply it to your own posts later. You can even sell on those fanpages too.

How to choose products to sell online on Facebook

In Marketing, the first P of the Marketing Mix is Product, and it is an important factor. To succeed in selling on Facebook, you must choose a good product. If it can't be the best product on the market, it should at least be unique or come with other attractive services. When you want to do business seriously, reputation matters a lot and has to be built over time. You surely don't want to sell to a customer only once. You want them to come back and support you for the long term, right?

So how do you choose the right product? In fact, choosing a product to sell on a social network like Facebook is not that hard, and almost any product can be sold. But to get good results, keep these points in mind:

Unusual products

An unusual product can be a good idea to add to your list. These rare, unique items are sold not only on Facebook but pretty much anywhere. You can look for products that are common overseas but still new and popular in Vietnam, and build your business around them.

Pick products with high profit margins

Unlike traditional retail, new online sales channel you also have to cover shipping fees. Shipping can be fairly expensive these days, and if a customer cancels an order for any reason, you have to pay for that delivery. So if you sell low-margin products on Facebook, you may not have enough margin to absorb that cost.

Hot trend products

“Trending” products follow short-term fads. Revenue can be very high, but only for a limited window. Because they ride a trend, competition is fierce too. You need to move before your rivals and have a better sales plan than they do to win customers.

≫See also: What is a trend? How to catch trends for effective marketing

Highly entertaining products

You probably remember that 1 to 2 years ago, the smiley-face spring toy was something young people hunted down on Facebook shops everywhere, and it quickly became a best seller. That makes this type of product worth considering too.

Products customers can buy again

Some shops rely mostly on past customers. In practice, about 30% of existing customers buy again without much extra marketing. If you only sell one-time purchases, you have to keep finding new customers while marketing costs keep rising. Can you keep that up when you are just starting out?

Products that are easy to ship

Since you run an online business, you have to deliver goods to customers all over the country. So when selling on Facebook, choose products that are easy to ship. The heavier and bulkier the item, the higher the shipping fee, and the more your customer has to pay.

Define your target customers precisely

Once you have chosen what to sell, the next step to sell on Facebook effectively is to know exactly who you are selling to. It is a small step, but many people skip it when they start out sell online. Defining your audience helps you build ads that reach the right people without wasting money. Here are 5 factors you need to define:

Where are your customers?

Say you sell T-shirts: you would not sell them in northern Vietnam in winter. It is very cold there, and people pick warm jackets over T-shirts. If you sell bulky items, focus on customers close to you, because shipping to far places costs more and makes it harder to close the order.

What age are your customers?

In online business, age is usually split into 4 main groups: teens, young adults, middle-aged people and seniors. Try to work out which group your customers belong to. To build a Facebook shop that attracts buyers, pick the group that fits best, because each age group has different needs.

What gender are your customers?

Besides age, gender matters just as much. Are you targeting men, women or the LGBT community? The more specific you are, the more detailed and effective your ad campaigns can be.

What are your customers' interests and behavior?

For example, if your audience is young women who like hunting for promotions and discounts, you can offer similar deals to win them over.

How to sell online effectively on Facebook

Sell on your personal Facebook

The first place to start a business selling on Facebook, is probably your personal profile. To build trust, personalize your basic details such as name, photo and birthday. To sell well on Facebook, post publicly on your own wall. If you have many friends, engagement will be better.

One tip from experience: add a descriptor to your name so customers remember you and can find you the moment they want to buy. Example: Quynh Anh (wholesale and retail imported cosmetics).

See more: Tips for selling cosmetics online effectively

Do not focus only on selling. Make friends with customers first. Once people know you, your business gains trust and gets easier. They will not only support you for the long run but also share your products with friends and acquaintances, which brings you more customers.

Besides the above, you can also use Facebook Live to sell. It is a powerful tool, especially for cosmetics, fashion and home goods. During a livestream, customers interact with you directly, ask questions and see the product up close while you present it. They can decide to buy faster than if they only saw photos you posted.

Join selling groups on Facebook

Another way to sell on Facebook is through groups. With one account you can join many groups or create your own, but building your own takes time because you have to gather members.

Facebook groups usually bring together people with a shared interest. Members chat, share content, photos and even products with each other. You can take that chance to share what you sell with them.

Choose selling groups with strict content moderation, since engagement there is higher quality. Do not join too many groups at once. Focus on a few and post there so your effort is not spread thin. Also plan to get to know and friend the people who often ask about buying in the group. Once they know you, when you want to sell in the group they will pick you over a stranger.

If you create your own selling group on Facebook, build a community that shares useful information. Set clear rules from the start so members know what to expect. Do not forget to invite friends to boost engagement!

Sell on a Facebook Fanpage

From your personal account you can create several fanpages. Like a personal profile, you need to fill in the basics to build trust, such as profile picture, cover photo, product info, email, address and contact details.

When running a fanpage, it works best to post regularly at times when customers are most online.

Proven “golden” time slots:

• 6am to 9am.
• 3pm to 5pm.
• 7pm to 9pm.

If you have not yet pinned down who your customers are, they may leave because your posts do not interest them or simply do not fit. So use an 80/20 posting ratio: 80% useful content and only 20% selling.

≫See more:: Facebook advertising service professional, committed to hitting targets

On Facebook, messages and comments are where orders come from. Your post can perform well, but if nobody replies in time, customers ask and then buy somewhere else. Many shops put a AI chatbot to answer Facebook messages on the front line so no customer is missed, then hand over to a person to close the order.

Sell effectively on Facebook by choosing a professional shipping partner

Many online sellers on Facebook struggle to choose a shipping carrier, because it has a real impact on how much you earn.

The online sales process usually looks like this:

Run ads to find customers → Customer inboxes for advice → You take good care of the customer → Customer places the order → But if delivery takes too long, the customer may change their mind and not want it anymore.

If the carrier is slow, you can easily lose customers. Reliable carriers you can look at today:

• Viettel
• Vietnam Spot
• Giao Hàng Nhanh
• Giao Hàng Tiết Kiệm
• Kerry Express

Online business is popular right now, but succeeding at it is not easy at all. Through this article, MONA Media hopes you have picked up a few useful tips to succeed in selling on Facebook. Wishing you success soon.

-> Don't miss: Effective post templates for selling online on Facebook

Selling on Facebook has the advantage of a ready audience, but if your account is restricted or your reach drops, you lose the channel right away. Your own website is an asset nobody can lock. To build that asset, see the service details.