What Is a Local Brand? Tips for Starting One

The Local Brand business has grown strongly in Vietnam in recent years. Many Vietnamese brands have proven their quality and price and follow trends very well. Mona Media will provide information about clothing what a Local Brand is. In particular, the things to note when running a Local Brand business so new businesses can gain more experience in their own business.

What is a Local Brand?

A Local Brand is a Vietnamese brand that offers products designed and made in Vietnam. These products have a clear brand and origin. They are completely different from clothing and shoe shops with unknown origin and no brand. Local Brands are quite popular in Vietnam today and receive strong support from domestic fashion.

Vietnamese individuals and businesses created Local Brands, premium domestic brands. These products are trending well made and suited to Vietnamese tastes. From design and style to individual touches, it shows in every product.

Factors for success in the Local Brand business

Local Brands in Vietnam specialize in fashion, footwear and more. To succeed in the Local Brand business, pay attention to the following:

• Have a passion for fashion: With great passion and enthusiasm, you will be quick to pick up new trends. You can also come up with bold, original ideas that make your Local Brand stand out from many other brands. A Local Brand needs a firm idea, creativity and passion to lead to success.
• Have plenty of experience in the Local Brand business: With more experience, it is easier to create multiple brands. You will also know better how to improve and upgrade your products, and spot the weaknesses of your Local Brand to fix them. You will always know how to be creative and compete with rivals.
• Love business and always have professional strategies: In the Local Brand business, quality and design are not enough. To make people know your fashion brand, you need a suitable promotion strategy.
• Seize opportunities and launch products at the right time: You need sharp business instincts in the Local Brand business to increase your chances of success.

Why Local Brands are so popular in Vietnam

Vietnamese Local Brands have grown strongly, with large revenue and good brand reach, because:

• They grew during a time when users prefer to support Vietnamese brands. Young Vietnamese take increasing pride in the quality of Vietnamese goods. Some products have gone viral for a long time and brought large revenue to new Vietnamese Local Brands.
• Styles are very varied and rarely duplicated, with good prices. Users can freely choose famous Vietnamese branded goods at suitable prices. These products are rich in design, materials and colors.
• Vietnamese Local Brands make products that suit young tastes. They catch trends very quickly, so young people get the products they want right away. The designs keep up with global trends but cost much less than buying from famous brands around the world.

Local Brands are developed by dynamic young people in Vietnam. They also compete strongly with each other, creating a very diverse shopping market. To date, Local Brands are still rated very highly.

Some famous Local Brands in Vietnam

In recent years, Vietnam's fashion market has seen a strong rise of local brands. Beyond variety in styles and materials, these Vietnamese brands bring unique stories that clearly reflect the culture and taste of modern Vietnamese people. Here are some standout names that have helped shape contemporary Vietnamese fashion.

• Biti’s is a footwear local brand that began in the 1990s and still holds its form, with high quality and good trend awareness. Many people call it a “giant that has not fallen behind”, and its quality keeps rising. The Biti's Hunter line marked a new breakthrough for this Vietnamese footwear Local Brand.

• Clownz is a clothing Local Brand from Hanoi, with a young, dynamic, modern and somewhat “rebellious” style. Founded in 2011, it is still rated very highly, with a colorful, fresh European-American street style.
• Coolmate is also a highly rated T-shirt Local Brand for men, focused on basics such as T-shirts, underwear and socks. This low-priced local brand is a favorite of many young men who want to keep up with new fashion styles at a very good price.

• Sainted is a men's sportswear brand rated very highly for clothing cuts designed for Vietnamese body types and for product features in sports training and everyday activity, always giving a comfortable, breathable feel when moving.

• Molynista is a women's fashion brand that is also rated very highly. Molynista women's Local Brand clothing is seen everywhere on the street, from the office to casual outings and parties. This domestic fashion brand has become something many girls wish to own.
• Dirty Coins – One of the “giants” of Vietnamese streetwear, known for a rebellious, individual style. The brand is recognized by its “Y” letter logo and bold designs, combining Asian and European street culture.

• LIBÉ is a top Vietnamese women's Local Brand following a minimalist, elegant and modern style. LIBÉ women's Local Brand clothing is not fussy and easy to mix, and is very popular with office workers and anyone who likes a gentle look.
• Hades a domestic brand for those who like an edgy, mysterious street style. The well-known domestic brand Hades has very “fiery” designs with skulls, flames and a dark palette, creating an unmistakable character.

• SWE (Streetwear Eazy) as the name suggests, this is a streetwear brand with a simple, easy-to-wear style. SWE designs are usually youthful with bright colors, suitable for young people just starting to explore streetwear, and it is also one of the most sought-after low-priced local brands today.
• 5TheWay is one of the early, well-known streetwear local brands in Saigon, standing out for complex and unique graphic designs. 5TheWay gives the feeling of a true streetwear community.

• Bad Habits is also a big Local Brand name in streetwear, known for designs expressing an “underground rebellion”. Bad Habits often uses slogans and unconventional images to express personality.
• The Blue T-shirt is one of the well-known Vietnamese local brands focused on basics that never go out of style. This local brand emphasizes good fabric, careful stitching and proper fit, in line with a “quality over quantity” spirit.

• Môi Điên is a strongly individual Local Brand for men and women who are not afraid to express themselves. Môi Điên designs are somewhat unusual and unconventional, with a strong artistic quality.
• Levents® is a well-known T-shirt Local Brand in Vietnam, loved for T-shirts with a spot-on oversized fit and thick fabric. Levents Local Brand shirts are loved for designs that are simple but refined; a small logo is enough to make an accent.

• DECAO is the popular domestic fashion brand of fashionista Decao, with a unique and slightly “quirky” style. DECAO products are always ahead of trends, for people who love fashion and like being different.
• Camelia Brand is a domestic brand very well known for backpacks, wallets and handbags. Camelia's local brand pants and shirts have a minimalist, modern design, are durable and very practical, and are trusted by students and office workers.

• ANANAS is a Vietnamese vulcanized rubber shoe brand with a classic look like Converse and Vans. The Ananas Local Brand footwear scores points for its pride in “Made in Vietnam” products, varied colors and durable quality.

Things to note when running a Local Brand business

Running a Local Brand takes effort and a lot of time to build a firm place in the market. Here is what you need to keep in mind if you want your Vietnamese Local Brand to shine and last in the market.

Local Brand business idea

The business idea is the most important thing in forming a domestic brand in fashion, accessories and more. Make sure the idea is original and not like the famous Local Brands in Vietnam that came before. Above all, know how to turn artistic ideas into real products with high practical use. The more an idea follows and develops with trends, and is varied often enough to become a fashion phenomenon, the more likely it is to succeed in the Local Brand business in Vietnam.

You may also need: 10 Ideas for an online business at home engaging

Define your Local Brand

Every Local Brand expresses its personality through its brand name. The name should be short, easy to read and easy to remember. The impression a brand name makes matters to every business. Register the trademark for your Local Brand name and logo to avoid unnecessary disputes. Above all, do not choose a brand name close to an existing brand.

Along with protecting intellectual property, the next important step is a build a brand identity set that is consistent and memorable. MONA Media provides a complete brand identity design service, including: brand logo design, building an impressive company profile and other identity elements, so your brand not only stands out but is well protected in the market. MONA Media can help you build a Local Brand that truly stands apart.

Call HOTLINE 1900 636 648 for detailed advice on Brand Marketing and a detailed quote.

Supply market and potential customers

Who are the age group and customers you want to reach? Does the supply market for the product you are planning already have many players? Can you stay competitive with the popular Vietnamese domestic brands?

Analyze the market and potential customers well before starting. You should also study your competitors in the Local Brand business, so you can foresee difficulties and understand your own advantages.

See also:

• 7 Brand building strategy for online sales that works
• How to build a brand that stands out

Business capital

When a Local Brand is formed, it needs types of capital such as:

• Capital to produce products.
• Communication capital to promote the Local Brand and products to users.
• Capital for labor and sketching.
• Costs for packaging design.
• Costs to keep the Local Brand running before income is stable…

Calculate every cost needed to run a Local Brand. You can take a bank loan, raise capital from co-founders or seek investors. This is very important to improve your chances of success with a new Vietnamese Local Brand.

Choose your products

Clothing, shoes, souvenirs, decorative products, hats and more. Many fields can produce and grow a new Local Brand. Which field are you strong in, and what is your initial idea? Have you assessed the Vietnamese Local Brand market well enough to choose the product to sell?

Once you have chosen a product, focus on design, color, material, cut and so on. This process needs study and support from skilled people with strong ideas who can turn ideas into reality. So choose collaborators and leading staff carefully to pick the products that will sell best.

Find a business location and compete with rivals

Local Brands are growing very strongly. Most products you plan to sell already have prominent brands. The best approach is to borrow your rivals' competitive advantage by choosing a business location. Some choose busy locations to open offices, branches or showrooms. Others confident in their product quality choose spaces opposite or next to rivals to compete fairly with them.

See also:

• Competitor analysis in detail in 7 steps
• How to identify your business's competitive advantages properly

Choose suppliers and production workshops

A newly opened Local Brand will find it hard to have a full production workshop covering every area right away. You will need to choose printing, cutting and sewing, and material suppliers. Whether the product is good, cheap or expensive depends heavily on the supply source you choose.

Identify sales channels that fits them

E-commerce sites, websites, YouTube videos, TikTok and social media are growing strongly. Most of these channels promote a brand very well. However, choose advertising channels that fit the customers you target.

Build suitable marketing strategies

A marketing strategy that brings products and brand to users accounts for 50% of success. Invest strongly in marketing strategy. You can do it yourself or work with companies specializing in marketing strategy for the best support. MONA Media helps startups and businesses large and small build marketing strategies for each stage, with a range of services such as content marketing services, write SEO content targeting the core of your customers, professional website SEO services covering your brand across search engines.

Ensure operations and management capability

Inventory management has a big effect on whether a new brand succeeds. Managing stock and operations and updating product status regularly helps you track best sellers and handle overstock. MONA Media currently provides MonaPOS inventory management software. This application makes it easier to manage stock and run product operations.

Finally, do not get so absorbed in making money that you forget the original ideals that brought you into business. Chasing the market and “following trends” at the expense of quality and professionalism will keep your Local Brand from lasting. Also avoid thinking “where there is supply, there is demand” and neglecting product quality. Work to improve Local Brand as well as possible in every respect, to help Vietnamese brands reach the world!