What Are Facebook Lead Ads? 8 Tips for Running Them Well

Facebook Lead Ads is a tool that helps businesses find potential customers, but not everyone understands it or knows how to get the most out of this ad format. So What is Facebook Lead Ads? How do you make the most of this ad format? In this article, MONA Media will walk you through how to run Facebook Lead ads effectively to grow your business opportunities.

What is Facebook Lead Ads? Why run Lead Ads?

To use FB Lead Ads effectively, it is very important to understand the concept and the details of Facebook Lead Ads so you can get the most out of it.

Learn about Facebook Lead Ads

Facebook Lead Ads is a running ads on Facebook,, you can create forms for users to provide basic information such as name, phone number, email and even other questions. Potential customers can open this form right on Facebook with one click on the ad image in a post, without leaving Facebook.

In the example below, with this format the whole process takes only about 1-2 minutes, which is convenient and saves time for your customers.

With the Lead Generation feature, a business can ask customers for information and get responses right away, making it more efficient to find and win new customers.

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Advantages of running FB Lead Ads

Facebook Lead Ads is an ad format that helps businesses collect information from potential customers simply and effectively. With Facebook Lead Ads, a business can enjoy these advantages:

• Simple, effective data collection: Customers just fill in a form without going to another website, which makes collecting information faster and more convenient.
• Make full use of your existing customer base: By delivering ads to your target audience and collecting information through the form you set up.
• Attract customer interest: With engaging ad content, Facebook Lead Ads draws customers' interest and encourages them to tap the call-to-action button and fill in the form.
• Save on business costs: Facebook Lead Ads helps lower the cost per click and streamlines sign-up, so customers engage with your brand quickly and effectively. This saves ad spend and improves business performance.

How Facebook Lead ads work

Running Facebook Lead ads is fairly simple because Lead Ads work much like other ad formats on Facebook. To start, you can create your ad through Ads Manager on Facebook or use the advertising tools provided.

After creating it, set your budget and add the description, images or video and other design elements to build a successful ad campaign. You can also customize the ad by targeting specific interests or information demographic to reach exactly the right target customers.

The ad appears in the user's feed, where they can engage with your offer, which raises your chances of collecting information and generating more leads for your business. And of course, from the user's point of view, a Facebook Lead ad is not very different from other ads on the platform.

Step-by-step guide to setting up Facebook Lead Ads

To start running Lead Ads, you need to set up the ad campaign in detail and accurately. In this section, MONA will guide you through Facebook Lead Ads, from creating a new campaign to optimizing content and your target audience.

Step 1: Open Ads Manager

First, log in to your Facebook account. Then go to Ads Manager or click the link directly https://www.facebook.com/pe >> Click the button To create.

Step 2: Set the campaign objective

Select Leads when setting the objective for your ad.

Step 3: Name your campaign

To avoid confusion, give your campaign a name that is easy to track and tell apart from other campaigns. If you are a beginner, you can finish this step and choose Next. If you want to optimize further, you can also choose:

• A/B testing to test so your campaign is as optimized as possible.
• Advantage campaign budget to distribute the budget across your running ad sets more efficiently.

Step 4: Set up the ad set for Lead Ads

This step gives you 4 options: Conversions, Budget, Audience and Placements. The options are set in turn as follows:

• First, choose Conversions and then choose Instant form to create the form for your customers.
• Next you will choose Budget and set a specific schedule for this ad. You can balance this against your budget to decide on a specific amount. Facebook's default price is 400,000 VND/day.

• Then set up Audience based on information about your target customer group.

• And finally choose Placements, you can trust the Facebook algorithm and let Facebook automatically pick the best placements for your ad, or you can pick the placements yourself by choosing Manual placements.

Step 5: Set up the ad content

In this step, you fill in the information your customers will see. Go to Ad content and add complete information, along with the Call To Action that push your customers to click the ad.

Next, scroll down to Goal and choose Create form to set up the information form you want to collect from your customers.

After setup, check all the information carefully and click Publish and you have finished creating your Facebook Lead Ads.

->You may also want to read: Tips for getting Facebook ads approved quickly

8 tips for creating the most effective Facebook Lead Ads

Although Facebook Lead Ads is a way to collect information from potential customers, you still need optimization strategies to get the best results. MONA will share 8 tips to help you create the most effective Facebook Lead Ads:

Make an attractive offer

Offering something appealing and valuable makes viewers more willing to share information through Facebook Lead Ads. Some ideas you can use:

• Special promotions: Offer discount codes or special deals on your products or services when users sign up.
• Prize draws: Build excitement by running a prize draw with attractive gifts.
• Free trials: Let users try your product or service for free for a set period.
• Event participation: Invite users to events or workshops related to your field.
• Downloadable documents and whitepapers: Offer quality documents or in-depth whitepapers to draw users' interest.

Be clear about the offer

Describe in detail the benefits users get when they click the CTA and fill in the form. Although it is not required, stressing the offer in the description and at the start of the form raises your chances of winning users over.

It is also important to mention Brand name a few times during the experience, so users know who they are giving their personal information to and feel more at ease. Use relevant images to highlight your message and attract users, especially images of the product or service you are advertising.

Create engaging content and formats

To create attractive, effective Facebook Lead Ads, content creation and format adjustments are very important. Combining media and copy skillfully will make your campaign more effective. If you have many products to show, you can use the carousel format to catch customers' attention. Short videos are also a great way to tell a story and build brand recognition.

Using high-quality images or video, along with engaging copy and a clear call to action (CTA) is the key to the best results for your Facebook Lead Ads campaign.

Keep the form simple

According to a Facebook survey, a simple form with a moderate number of questions makes it easier for users to fill in their information and lowers the form abandonment rate. To get there, the form should ask only the most important questions related to your goal.

When designing the form, limit the number of questions and options, and focus on essential information such as name, email and phone number. For multiple-choice questions, limit the number of options to just about 3 to 4 choices to avoid making the form harder to fill in. This way, you raise your chances of collecting quality information and improve the performance of your Facebook Lead Ads campaign.

Target the right audience

Facebook audience targeting should reflect the specific product or service you are advertising. There are three important types of audiences to consider:

• Lookalike audience: For businesses that want to widen their reach, building lookalike audiences from your existing customer data is an effective strategy. This way, you can reach users who share traits with your current customers.
• People near you: If you do business at a fixed location, using location targeting helps you reach potential customers near you. This is an ideal way to get short-term wins such as booking appointments or special promotions to draw customers to your store.
• Custom audience: This is a group of potential customers customized from their earlier activity, such as newsletter sign-ups, website visits, app use or being in your CRM data . Creating a custom audience helps you reach users who have already shown special interest in your product or service.

Ask the right questions

If the default questions don't meet your needs, you can write your own questions for the information form. The question types can be short answer, multiple choice or conditional questions, which change depending on the user's earlier answers.

The form can also include elements such as store locations and appointment booking, making it easier for users and raising the chance of turning them into leads for your business. This flexibility in asking questions helps optimize your Facebook Lead Ads campaign.

Follow up with customers

Follow up and contact customers will help you better understand what potential customers want and need, so you can optimize the ad campaign for the best results. Today, reaching customers by message is more common than traditional channels such as phone calls or face-to-face chat.

Using other Facebook apps such as Facebook Messenger is an effective way to engage with customers. This way, you can message potential customers directly and improve your chances of converting them through Facebook Lead Ads.

Test and optimize Facebook Lead Ads

Effective Lead Ads usually go through several stages of testing, conversion and filtering to reach the best results. A common strategy is to run two versions of the ad with different images or content to compare how they perform. You can also test two forms of different lengths to measure completion rates and improve the ad based on what you learn. Through testing and optimizing, you will understand your target audience better and build the most effective Facebook Lead Ads campaigns.

Things to note when running Facebook Lead Ads

You know how to run Facebook Lead ads and have followed the Facebook advertising policies but your ads still don't deliver results? “Haste makes waste”. When you start Facebook Lead Ads, keep in mind a few things below to get results for your ad campaign:

• Test and optimize the Call-To-Action: The Call-To-Action feature plays an important role in increasing the conversion rate of your ad. Test and choose the Call-To-Action that best fits the content and goals of your ad campaign.
• Set a clear goal for each ad: Each ad needs to state clearly the goal and the action you want customers to take, from signing up with their information to making a purchase.
• Choose the right timing: With Facebook Lead Ads, choosing when your ads show is critical. You need to pinpoint the times your potential customers are usually online and have time to interact with your ad and fill out the form.

As digital marketing becomes more and more common, there is no denying the role of Facebook Lead Ads in collecting potential customer information effectively. Understanding what Facebook Lead Ads are and knowing how to run ads effectively is the key to reaching your marketing goals. MONA We hope these 8 tips for creating ads and the step-by-step Facebook Lead Ads guide above help you reach the right audience, collect information easily, and improve your future ad campaigns.

See also:

• Why your Facebook Ads are not performing
• Top 10 most effective free Facebook marketing tools