Saigon Outdoor: Camping gear store website

Saigon Outdoor
A camping gear brand
in Ho Chi Minh City

Saigon Outdoor is a store specializing in genuine, high-quality camping, picnic and outdoor gear in Ho Chi Minh City. From tents, mini gas stoves and folding chairs to handy accessories such as lights, folding tables and thermos flasks, everything is carefully selected to go with you on every trip.
With the motto "Quality – Convenience – Fair prices", Saigon Outdoor wants to help you enjoy comfortable, safe and memorable outdoor experiences, whether it is a weekend picnic or a multi-day trek.

10 MONTHS

1 OF 500+ MONA BUDDIES
OF

Explore the outdoors with Saigon Outdoor

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Industry

Outdoor consumer goods
Address

TP.HCM
Duration

10 months

Keyword

Before

N/A

Rankings

+0N

Traffic/mth

Before

207

1000

Traffic Organic

View

Before

12400

27100

Impressions

Organic traffic

1060+ visitors/mth

+1,060 visits

Organic keywords

50+ keywords

Over 41% in Google's top 3

MONA SEO ON TOP as promised with Saigon Outdoor

In less than 4 months, MONA SEO helped Saigon Outdoor beat its agreed KPIs by a wide margin, in both keyword rankings and conversions.

From 1K to 4K visits a month and 1.6K clicks just 3 months after launch, with more than 500 visits a day.
93% of keywords in the top 10 against a 70% KPI, 61% in the top 5 against a 30% KPI, 41% Top 3 even though that target wasn't part of the agreement.
All keywords point to the right landing pages, with no tracking errors
Conversion rate clearly improved thanks to content and landing page structure built on real customer insight

See details>>

100% of SEO keywords stay at the top
of Google's rankings

Total leads

90 days

Trang

Leads

Contact page clicks

Cart

Click Mess

Click Shopee

Click Social

SEO for the keyword "ghế camping" (camping chair)

190+

Search keywords

Rank

"ghế camping" (camping chair)

"ghế cắm trại" (camp chair)

"ghế dã ngoại" (picnic chair)

"ghế xếp du lịch" (travel folding chair)

"ghế camping gấp gọn" (compact folding camping chair)

"ghế xếp camping" (folding camping chair)

"ghế ngồi camping" (camping seat)

"ghế xếp gọn du lịch" (compact travel folding chair)

"bán ghế gấp du lịch" (travel folding chairs for sale)

"bàn xếp camping" (folding camping table)

"bàn gấp dã ngoại" (folding picnic table)

SEO for camping table and chair set keywords

190+

Search keywords

Rank

"bộ bàn ghế camping" (camping table and chair set)

"bàn ghế cắm trại" (camping tables and chairs)

"bàn ghế camping gấp gọn" (compact folding camping tables and chairs)

"bộ bàn ghế dã ngoại" (picnic table and chair set)

"bàn ghế du lịch" (travel tables and chairs)

"bàn ghế xếp du lịch" (folding travel tables and chairs)

"bộ bàn ghế du lịch" (travel table and chair set)

"bộ bàn ghế xếp du lịch" (folding travel table and chair set)

"bàn ghế gấp du lịch" (foldable travel tables and chairs)

And tens of thousands of other for products
keywords are all showing on Google

To get this many keywords to the top,
MONA invested in an effective SEO strategy

Everything you need for a camping trip
from start to finish, at Saigon Outdoor

Saigon Outdoor is a store specializing in genuine camping, picnic and outdoor gear in Ho Chi Minh City, a one-stop shop for nature lovers. Products are carefully selected to be durable, easy to use and suited to real needs.

The challenge

Saigon Outdoor started from zero: no old domain, no traffic data and no backlinks to build on. That made it hard, since Google had no signals yet to judge the site's authority.
The brand was not yet well known, so it needed SEO not only for traffic but also to build awareness, position the brand and drive conversions from the very first searches.

Industry & clients

Outdoor consumer goods is a fast-growing industry in Vietnam, driven by green living, backpacking and the strong rise in nature experiences after the pandemic.

Saigon Outdoor's customers are mainly young urban people, young families, road-trippers, trekkers and groups who enjoy weekend picnics, looking for products that are light, convenient, easy to use and good-looking. Their needs center on quality, durability and real-world experience.

MONA's solution,
full-scope SEO to open up new markets
in the outdoor consumer goods industryin Vietnam

Step 1

Website building

MONA designed a new website with an SEO-ready, user-friendly structure. We optimized the technical side, UX/UI and more, laying the groundwork for SEO and giving customers the best possible experience.

Step 2

Keyword & content strategy

Based on detailed research into Saigon Outdoor's competitive field, competitors and potential customers:

Rewrote and re-optimized all product and category content:

SEO-ready and focused on search intent

Built a content plan around topic clusters

centered on the main keywords for outdoor, hiking and camping.

Published 40+ useful blog posts

such as gear buying guides, product comparisons, usage tips, practical advice and camping spots … to attract long-term organic traffic.

After designing and optimizing the website,
we rolled out the main keywords based on
each service, target audience:

Direct clients

For Saigon Outdoor, MONA focused on keywords related to the brand, product categories (tents, folding chairs, mini gas stoves…), camping combos and outdoor accessories… to reach customers ready to buy, such as road-trippers, trekkers, nature lovers, young families or groups of friends who often go on weekend picnics. The campaign also targeted beginners exploring camping, who prioritize experience, convenience and light weight when buying.

"lều cắm trại" (camping tent)"ghế gấp dã ngoại" (folding picnic chair)"bàn xếp camping" (folding camping table)"combo đồ cắm trại" (camping gear combo)"đồ cắm trại TPHCM" (camping gear Ho Chi Minh City)"đèn lều" (tent light)"bếp gas mini" (mini gas stove)"phụ kiện camping" (camping accessories)báo giá gia công ecu m6 (M6 nut machining quote)

Indirect clients

Besides direct buyers, MONA expanded the SEO strategy to reach indirect customers such as picnic tour organizers, companies running outdoor team-building, schools, student clubs and people buying on behalf of others. We focused on question-style keywords and advice content on choosing the right products for each use case, helping the brand build a presence early in the customer's research and comparison process.

"tổ chức cắm trại" (camping event organizing)"team building ngoài trời" (outdoor team building)"đồ cắm trại cho công ty" (camping gear for companies)"kinh nghiệm đi camping" (camping tips)"chuẩn bị đi dã ngoại" (preparing for a picnic)"camping cho gia đình" (family camping)"thuê đồ camping" (camping gear rental)"cắm trại trường học" (school camping)

Step 3

On-page SEO

We optimized each product category, the internal link model and the articles in detail to build a strong link structure.

Step 4

Off-page SEO

Off-page SEO was carried out alongside the on-page SEO phase to increase brand coverage and traffic to the website.

SaiGon Outdoor website results
beat its KPIs in just under 4 months of SEO

Explore the website and its wide range of products and services

MONA MEDIA RESTRUCTURES ITS SERVICES AND UPGRADES ITS WEBSITE SOLUTIONS

Saigon Outdoor was a special project because it started from a brand-new website. With no old foundation, the team could build the SEO strategy from the ground up, from site structure and keyword allocation to content. Despite a competitive market, the project beat its agreed KPIs within a few months. It is clear proof that doing SEO properly from the start pays off in the long run.

Trần Thị Sơn Trà

SEO Manager The MONA

The most important goal of marketing IS TO SELL AND GET ORDERS

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