Hoa Ngu Dong Phuong: Chinese language school website

WEBSITE

Hoa Ngữ Đông Phương
A trusted, high-quality
Chinese language
training center in Ho Chi Minh City

Hoa Ngữ Đông Phương is one of the most trusted places for intensive Chinese courses in Ho Chi Minh City. Hoa Ngữ Đông Phương is known for its native-speaker tutors and guaranteed learning outcomes, offering diverse, flexible programs that help learners quickly master the fundamentals and develop well-rounded language skills.

10 MONTHS

1 OF 12,000+ CLIENTS
OF

Hoa Ngữ Đông Phương - A reputable, quality Chinese language training center in Ho Chi Minh City

Try it now

Industry

Language center
Address

Ho Chi Minh City
Duration

10 months

+0,4N

Keyword

Before

N/A

1.400

Rankings

+0,59N

Traffic/mth

Before

4.590

Traffic Organic

View

Before

N/A

151.000

Impressions

Organic traffic

4.590+ visitors/mth

+4,590 traffic

Organic keywords

1,400+ keywords

80% of keywords at the top after just 3 months

MONA SEO ON TOP as
promised to Đông Phương

To build brand awareness and reach more potential customers, the MONA team and Hoa Ngữ Đông Phương worked together to finalize a set of more than 1,400 direct and indirect keywords. The results helped Hoa Ngữ Đông Phương exceed its initial targets within 10 months.

80% of keywords at the top after just 3 months
1,000+ more visits per month
22% of keywords reached the top 5, against a target of 30%
Traffic grew from zero to 4.59K clicks

100% of SEO keywords stay at the top
of Google's rankings

SEO for Chinese course keywords

100+

Search keywords

Rank

lớp học tiếng Trung (Chinese classes)

lớp học Online tiếng Trung (online Chinese classes)

lớp dạy tiếng Trung online (online Chinese teaching classes)

lộ trình học tiếng trung hiệu quả (effective Chinese learning path)

đăng ký học tiếng Trung online (sign up for online Chinese lessons)

đăng ký học tiếng Trung trực tuyến (sign up for Chinese lessons online)

học tiếng Trung Online (learn Chinese online)

lớp học tiếng Trung trực tuyến (Chinese classes online)

tiếng trung cho người mới bắt đầu (Chinese for beginners)

tự học tiếng trung tại nhà (self-study Chinese at home)

cách học tiếng trung (how to learn Chinese)

tự học tiếng trung (self-study Chinese)

SEO for blog keywords

100+

Search keywords

Rank

cách học tiếng trung dễ nhớ (easy-to-remember ways to learn Chinese)

phương pháp học tiếng trung (Chinese learning methods)

muốn đi du học trung quốc cần những gì (what you need to study in China)

làm thế nào để đi du học trung quốc (how to study abroad in China)

cách xin học bổng du học trung quốc (how to get a scholarship to study in China)

nên học ngành gì ở trung quốc (what to study in China)

chi phí du học trung quốc (cost of studying in China)

kinh nghiệm học tiếng trung (tips for learning Chinese)

cách tự học tiếng trung (how to teach yourself Chinese)

phương pháp học tiếng trung hiệu quả (effective Chinese learning methods)

học tiếng trung có khó không (is Chinese hard to learn)

cách học tiếng trung hiệu quả (how to learn Chinese effectively)

đi du học trung quốc cần bao nhiêu tiền (how much it costs to study in China)

thông tin du học trung quốc mới nhất (latest news on studying in China)

SEO for brand keywords

70+

Search keywords

Rank

trung tâm tiếng trung hoa ngữ đông phương (Hoa Ngu Dong Phuong Chinese center)

hoa ngữ đông phương

trung tâm dạy tiếng trung (Chinese teaching center)

trung tâm tiếng Trung (Chinese language center)

Trung tâm tiếng Hoa Tphcm (Chinese center in HCMC)

Trung tâm tiếng Trung Tphcm (Chinese language center in HCMC)

Trung tâm học tiếng Trung ở Thủ Đức (Chinese center in Thu Duc)

địa chỉ học tiếng Hoa (where to learn Chinese)

Trung tâm học tiếng Trung tại Thủ Đức (Chinese learning center in Thu Duc)

địa chỉ học tiếng Trung (where to study Chinese)

địa chỉ dạy tiếng Trung Tphcm (Chinese teaching locations in HCMC)

lớp dạy tiếng trung (Chinese teaching classes)

And tens of thousands of other for products
keywords are all showing on Google

To get this many keywords to the top,
MONA built a full-scope SEO plan

A Chinese language center
known for trust, quality and results

Đông Phương is highly rated by learners for the quality of its training, with more than 200 courses from beginner to advanced for every type of learner. So far, more than 3,000 learners have graduated from the training programs at Ngoại Ngữ Đông Phương.

The challenge

Before that, Hoa Ngữ Đông Phương focused only on its offline centers and Facebook marketing, and had not built up its website, which led to:

Platform a Laravel site that was not SEO-friendly
The site structure a website that was not SEO-ready
Frequently hit by malware because of hosting issues on the client's side
Little impression on online customers

Industry & clients

MONA saw that demand for learning Chinese in Vietnam keeps rising, especially in big cities like Ho Chi Minh City. In addition, the foreign language education sector is growing, and job opportunities attract many groups such as university students, office workers, and people who want to study or work in China.

MONA's solution,
Full-scope SEO to reach online customers

Step 1

Audit website

After the domain change, MONA moved the site from Laravel to WordPress so the website would be SEO-ready and as effective as possible for the business.

Step 2

Keyword & content strategy

We re-optimized all article links and images on the website, added CTAs and banners for the courses, and checked and filtered the high-traffic links to rework their content. Finally, we monitored and handled DDoS-related issues.

Optimizing article links

Building brand recognition against the market's rankings

Problems to fix

Fixing duplicate content
and thin content

Writing articles

Applying E-A-T standards to content creation

After optimizing the website,
we rolled out the main keywords based on
products and each article category:

Direct clients

We targeted direct customers: people who sign up for and attend courses at the center, companies that need to train staff in Chinese to meet partners, schools and education organizations, and individuals who want to take Chinese certificate exams,…

học tiếng trung quốc (learn Chinese)Trung tâm tiếng Trung Tphcm (Chinese language center in HCMC)địa chỉ học tiếng Hoa (where to learn Chinese)học tiếng Hoa ở đâu tốt tphcm (best place to learn Chinese in HCMC)lớp học tiếng Hoa trực tuyến (online Chinese classes)dạy tiếng Trung cho trẻ em (Chinese for children)khóa học tiếng Trung cấp tốc (intensive Chinese course)học tiếng Trung ở đâu tốt tại Thủ Đức (best place to learn Chinese in Thu Duc)

Indirect clients

Beyond direct customers, MONA also targeted indirect audiences to grow Hoa Ngữ Đông Phương's customer base. We reached parents who want their children to learn a foreign language, people interested in studying in China or just learning about China, and universities in China.

Đại học Trùng Khánh có những ngành gì (what majors Chongqing University offers)Phong tục tập quán Trung Quốc (Chinese customs and traditions)Trường Đại học Nam Kinh tốt không (is Nanjing University good) Gia sư tiếng trung tại bình dương uy tín (trusted Chinese tutors in Binh Duong) Visa du học trung quốc (China student visa)Du học Trung Quốc ngắn hạn (short-term study in China)Nên học chứng chỉ tiếng trung loại nào (which Chinese certificate to take)

Step 3

On-page SEO

MONA submitted the website to Google to speed up recognition. We also optimized each article to build links between related posts.

Step 4

Off-page SEO

To strengthen the website's position on search engines, increase traffic and reach potential customers, we ran off-page SEO through activities outside the website.

SEO results after 10 months,
Hoa Ngữ Đông Phương
exceeded its initial KPIs

Explore the website
of a Chinese language training center

After 10 months, Hoa Ngữ Đông Phương has gone from zero to 4.59K clicks. This gives it a foundation to keep growing and investing in its products and services, compete with more confidence in language training for many generations in Vietnam, and keep strengthening its position online.

Nguyễn Hoài Thương

SEO Project Manager The MONA

The most important goal of marketing IS TO SELL AND GET ORDERS

MONA HAS EXPERTS TO BUILD A STRATEGY THAT KEEPS YOUR MARKETING ON THE RIGHT TRACK

150+ staff Marketers who understand the web, are strong in SEO and write quality content
and will help you rank at the top and bring in orders consistently

Whether you are an SME or a startup, new to SEO or already doing SEO
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