Double H: Study Abroad Consultancy Website

Double H
A study abroad consultancy
for Australia & Korea

Double H has turned its name into one that Vietnamese students heading to Korea and Australia trust and pin their hopes on.

10 MONTHS

1 OF 500+ MONA BUDDIES
OF

Double H - Study abroad consulting and support center for Australia & Korea

Try it now

Industry

Study abroad
Address

Hanoi
Duration

10 months

+0N

Keyword

Before

N/A

3.300

Rankings

+0N

Traffic/mth

Before

41.400

Traffic Organic

1,0Tr

View

Before

1,35Tr

Impressions

Organic traffic

41.400+ visitors/mth

+41,440 traffic

Organic keywords

3,300+ keywords

Over 55% of keywords in Top 1 - Top 10

MONA SEO keywords ON TOP
as promised to Double H

Facing a brief full of tough requirements from the client, the MONA team had to dig deep, and study the market,, competitors,… From there we built a structured SEO strategy, and the results took Double H well past its original targets.

All main keywords point to the right landing pages
Total impressions have now reached 1.35 million
Traffic up 24x, from 500+ to more than 12.1K in just 1 month
Over 42 keywords related to the brand and its services made Google's top 5

100% of SEO keywords stay at the top
of Google's rankings

SEO for Korea study abroad keywords

100+

Search keywords

Rank

du học hàn quốc d2 1 (study in Korea D2-1)

du học hàn d4-1 (study in Korea D4-1)

du học hàn quốc d2-1 (study in Korea D2-1)

du học tiếng hàn d2-1 (Korean language study D2-1)

du học hàn quốc d4-1 (study in Korea D4-1)

du học tiếng hàn d2-2 (Korean language study D2-2)

du học hàn quốc d2-2 (study in Korea D2-2)

du học hàn quốc d2 3 (study in Korea D2-3)

du học tiếng hàn d4-1 (Korean language study D4-1)

du học hàn quốc d2 2 (study in Korea D2-2)

du học tiếng hàn d2-3 (Korean language study D2-3)

du học hàn (study in Korea)

SEO for visa keywords

100+

Search keywords

Rank

visa d4-1

visa d4-6

visa d2-2

visa d2-1

visa d4-1 hàn quốc (Korea D4-1 visa)

visa d2-3

visa du học hàn quốc d2-3 (Korea D2-3 student visa)

visa du học hàn quốc d2-2 (Korea D2-2 student visa)

visa d2-3 hàn quốc (Korea D2-3 visa)

visa thẳng du học hàn quốc (Korea direct student visa)

visa d2-2 hàn quốc (Korea D2-2 visa)

visa du học hàn quốc d4-1 (Korea D4-1 student visa)

SEO for blog post keywords

70+

Search keywords

Rank

visa d2-2 là gì (what is a D2-2 visa)

visa d2-3 hàn quốc là gì (what is a Korea D2-3 visa)

visa d2-2 hàn quốc là gì (what is a Korea D2-2 visa)

visa d2-1 là gì (what is a D2-1 visa)

du học nghề hàn quốc visa d4-6 (vocational study in Korea, D4-6 visa)

visa d4-1 là gì (what is a D4-1 visa)

trường visa thẳng hàn quốc 2023 (Korean direct-visa schools 2023)

du học nghề hàn quốc visa d4-1 (vocational study in Korea, D4-1 visa)

visa thẳng du học hàn quốc là gì (what is a Korea direct student visa)

đi du học hàn quốc vừa học vừa làm (study and work in Korea)

xin visa du học hàn quốc mất bao lâu (how long a Korea student visa takes)

visa d4-1 hàn quốc là gì (what is a Korea D4-1 visa)

điều kiện để được du học hàn quốc (requirements to study in Korea)

săn học bổng du học hàn (finding Korea study scholarships)

SEO for brand keywords

60+

Search keywords

Rank

du học hàn quốc uy tín tại hà nội (reputable Korea study abroad in Hanoi)

công ty du học hàn quốc uy tín tại Phú Thọ (reputable Korea study abroad company in Phu Tho)

trung tâm du học hàn quốc hà nội uy tín (reputable Korea study abroad center in Hanoi)

trung tâm tư vấn du học hàn quốc uy tín (reputable Korea study abroad consulting center)

công ty du học nghề hàn quốc uy tín (reputable Korea vocational study company)

trung tâm du học hàn uy tín tại hà nội (reputable Korea study center in Hanoi)

trung tâm du học hàn quốc uy tín hà nội (reputable Korea study abroad center, Hanoi)

công ty du học hàn quốc uy tín (reputable Korea study abroad company)

công ty tư vấn du học hàn quốc uy tín (reputable Korea study abroad consulting company)

And tens of thousands of other for products
keywords are all showing on Google

To get this many keywords to the top,
MONA built a detailed SEO plan

A study abroad consulting center with more than
100 partners in Vietnam and abroad

Since it was founded, Double H has earned the trust of parents, and hundreds of students have since used Double H to reach their dream of studying abroad.

The challenge

Before that, Double H worked only offline and used Facebook as its one media channel to interact with parents online.

Double H was also struggling with how to grow its online channels:

Which channel should we start with?
How do we make it work?

Industry & clients

MONA saw that in the study abroad sector, Facebook works well, but on its own it cannot reach new customers, and it cannot give parents all the information they need to answer their questions.

MONA's solution,
Full-scope SEO to reach customers worldwide

Step 1

Audit website

MONA ran a technical check of the whole website on a demo site to make sure the migration would go as smoothly and effectively as possible.

Step 2

Keyword & content strategy

Digging into the research, MONA found that Double H was missing a good share of Google search traffic. So we planned an SEO strategy to reach those customers:

Add study abroad topics

Make the site strong enough to compete in the rankings

Problems to fix

Brand keywords pointing to the wrong landing pages, causing confusion

Thin information

Too little information on the website, and it was rarely updated

After optimizing the website,
we rolled out the main keywords based on
each service and the Double H brand:

Direct clients

We targeted the core audience: high school and university students, parents and families looking for advice on studying in Korea, working people who want to improve their qualifications by studying abroad, people joining professional research programs overseas, or individuals looking for professional support to carry out their study abroad plans.

visa d2-1visa d2-1 hàn quốc (Korea D2-1 visa)visa du học hàn quốc d2-3 (Korea D2-3 student visa)visa d2-2du học hàn quốc d4 1 (study in Korea D4-1)visa d4-1 hàn quốc (Korea D4-1 visa)du học hàn quốc d2-2 (study in Korea D2-2)du học hàn d4-1 (study in Korea D4-1)

Indirect clients

Beyond direct customers, MONA also went deeper to reach niche audiences such as schools and training institutes for partnerships, international education organizations, international cultural exchange programs, sponsors who fund study abroad, and young people who are just starting to explore study abroad.

visa thẳng là gì (what is a direct visa)chi phí du học nghề hàn quốc (cost of vocational study in Korea)điều kiện để được du học hàn quốc (requirements to study in Korea)săn học bổng du học hàn (finding Korea study scholarships)du học hàn quốc hệ vừa học vừa làm (Korea study-and-work programs)điều kiện xin visa du học hàn quốc (Korea student visa requirements)

Step 3

On-page SEO

We submitted the website to Google so it would be recognized quickly. We also built theme–trust internal links suited to each stage, created links and installed the SEO tool tracking codes.

Step 4

Off-page SEO

We built an Offpage SEO strategy to push the website's rankings with links pointing in from other domains.

SEO results after 8 months,
Double H beat its KPIs and built
a strong brand online

Explore the company website
the study abroad consulting and support center

For every SEO project, MONA analyzes the specific situation and the difficulties involved. That is how we helped Double H fix its long-standing problems and reach 41,400 traffic in just over 6 months, so the business now holds its ground online and competes better with its rivals.

Trần Thị Sơn Trà

SEO Manager The MONA

The most important goal of marketing IS TO SELL AND GET ORDERS

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