Full-service event organizing

Sài Gòn Light Event

Sài Gòn Light Event is a full-service event company in Ho Chi Minh City with more than 10 years of running groundbreaking ceremonies, openings, inaugurations, conferences and press conferences for businesses and government agencies. More than 5,000 events delivered, 15+ southern provinces, a 2,400m² equipment warehouse and 100+ in-house operations staff, with no subcontractors.

We took on the design and development of Sài Gòn Light's website: a site that works as an open capability profile. A tender reviewer can look up the equipment warehouse, team, process and a project library filtered by their own group, then send a brief right on the page.

Visit the live website

Hero screen of the Sài Gòn Light Event website with a video of the operations team on site

Industry: Event organizing · Event production
Item: Website design & development
Platform: WordPress
Website: saigonlightevent.com

The challenge

Their clients are government agencies and corporations, so the site has to prove, not just tell

Sài Gòn Light's client list includes the Ministry of National Defence, the Consulate General of India, Saigon Newport Corporation, Viglacera, Hưng Thịnh, Tecco, Mitsubishi Motors and VinFast. The people reviewing contractors at those organizations are not buying pretty stage photos. They ask three questions: how big is the equipment warehouse, how many staff, and have you done this exact type of ceremony before. A typical company profile page cannot answer any of them.

So we built the site as a capability profile you can open up. The capabilities page states the 2,400m² warehouse, 20 billion VND worth of equipment, 100+ staff and seven in-house operations areas, with a downloadable capability profile. The project library filters by exactly five client groups — government and the Ministry of National Defence, transport infrastructure, factories and industrial parks, education, businesses and corporations — so readers find a case like theirs instead of scrolling through everything. The brief form asks for exactly the four things the Sài Gòn Light team needs to put together a plan: event type, date, guest count and province.

A dark cinematic palette with Sài Gòn Light's red and gold keeps the feel of a company that does stage lighting. Everything is built on WordPress with a dedicated child theme so the Sài Gòn Light team can add projects and update their profile themselves.

The capabilities page opens with the 2,400m² warehouse, 100+ staff and seven in-house operations areas

Interface highlights

From the stats block right below the hero to the seven in-house operations areas — in the order a tender reviewer reads.

Stats block with five thousand events and five hundred major projects on the Sài Gòn Light home page — The stats block sits right after the hero, answering the tender reviewer's first question

Service grid for groundbreaking, opening and inauguration ceremonies with real photos — Service grid on the home page, each tile a photo of an event that actually ran

Sài Gòn Light Event projects page with a search box and filters by project type — Project library searchable by name and filterable by five client groups

Services page with six event service groups and real event photos — The services page splits each ceremony type into its own landing page

Client logo grid — VinFast, BIDV, FPT Telecom, Viglacera, Mitsubishi, Tân Cảng Sài Gòn

Seven in-house operations capabilities presented as horizontally scrolling cards — Seven in-house operations areas, each card with a link to go further

The four numbers the website had to show

5.000 +

events Sài Gòn Light has delivered

2.400 m²

equipment warehouse shown on the capabilities page

100 +

in-house operations staff, no subcontractors

15 +

southern provinces covered

Deliverables

What MONA did for Sài Gòn Light

01
Dark cinematic UX/UI design following Sài Gòn Light's red and gold identity
02
WordPress development with a dedicated child theme and a mega menu with five content groups
03
Built a project library searchable by name and filterable by five client groups
04
Capabilities page presenting the equipment warehouse, seven operations areas and the process
05
Brief form asking exactly for event type, date, scale and province

Interface experience

The rest of the capability profile: the story placed next to photos of the real team, operating principles, a 4K setup video and a profile you can download right on the page.