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A high-end Japanese restaurant chain in Vietnam

Tohoku Japanese Restaurant

Tohoku Japanese Restaurant, part of Donavi Holdings, is a Japanese restaurant chain inspired by the Tohoku region of northeastern Japan, with three branches at 75 Tran Thai Tong (Cau Giay, Hanoi), Gia Vien new urban area (Hai Phong) and 57 Le Nin (Vinh, Nghe An). The restaurant serves sashimi, sushi, grilled dishes, hot pot and Japanese sake, and is open in two shifts, 10:00 to 14:00 and 17:00 to 22:00.

MONA designed and developed a three-language website in Vietnamese, English and Japanese for Tohoku on WordPress. Guests pick their nearest branch as soon as they arrive, and after that everything, from the menu and cart to the table booking form, runs for that branch.

Visit the live website
Tohoku website hero with a video of the restaurant interior and two buttons, menu and book a table
Industry
Japanese restaurant
Item
Website design & development
Platform
WordPress · 3 languages
Website
tohokurestaurant.vn

The challenge

Guests choose a branch first, then book a table or order food for that branch

Tohoku's three branches are in three cities hundreds of kilometers apart, each with its own hotline and table schedule. So on the first visit, the website asks guests which branch they want, and that choice is kept for the menu, the cart and the booking form.

The booking form comes pre-filled with the branch and asks for the date, time, number of adults, number of children aged 2 to 12 and whether a child seat is needed, and it only shows time slots the restaurant still has room for. The booking policy is printed right below the form: book at least 12 hours ahead, tables are held for 15 minutes, and guests get a confirmation by email or Zalo once booked. Guests with an account can log in to collect member points.

The menu page filters by category, from sashimi, sushi and rolls to hot pot and Japanese sake, and every dish shows its price and has an add-to-cart button. The whole website sits on black, dark wood and a red accent taken from the round seal in the logo, and the home page opens with a video shot inside the restaurant.

Tohoku table booking form with branch, date, time and number of guests
The booking form is pre-filled with the chosen branch and only shows time slots still available

Interface highlights

The photos on the site are the interiors, chefs and dishes shot at Tohoku's own branches, set on black so the colors of the wood and the fish stand out.

Intro screen on the Tohoku home page with the logo and the story of Japan's Tohoku region
The home page runs screen by screen, with the logo fading in on black before the story begins
About page on the Tohoku region and the restaurant's ingredients
The about page tells the story of the Tohoku region with photos of red leaves and wooden houses
Tohoku restaurant interior section on the about page
The interior and ingredients are shown with real photos taken at the restaurant
Tohoku menu page filtered by dish category, each dish with a price and an add-to-cart button
The menu filters by category, every dish shows its price and can be added to the cart
Tohoku branch page for Hanoi, Hai Phong and Nghe An with interior photos
Each branch has its own set of interior photos
Tohoku promotions page with seasonal offers
Promotions are listed by posting date, from JCB card offers to the National Day holiday

Deliverables

What MONA did for Tohoku

  1. 01

    UX/UI design on black and dark wood with a red accent from the Tohoku logo, and a home page that opens with a video shot at the restaurant

  2. 02

    Built a branch selection step first, keeping that choice for the menu, cart and table booking

  3. 03

    Built a branch-based booking form that only shows open time slots, plus member accounts with points

  4. 04

    Developed on WordPress an ordering menu with a cart and a three-language setup in Vietnamese, English and Japanese

  5. 05

    Optimized loading speed and responsive display, and added a bottom navigation bar on mobile

Interface experience

On mobile, the bottom bar always keeps three buttons, home, menu and cart, so guests can order whatever dish they are looking at right away.

English version of the Tohoku Japanese Restaurant website
The English version, alongside Vietnamese and Japanese
Tohoku's World Gourmet and Vita awards section
The awards get their own screen on a black background
Tohoku news page on the restaurant's events and awards
The news section records the restaurant's events and awards
Three Tohoku mobile screens: home page, ordering menu and booking form
On mobile, the bottom bar always has home, menu and cart

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