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Vietnam consumer goods and lifestyle fair

VietConsumer 2026

VietConsumer 2026 is a B2C exhibition dedicated to Vietnamese brands, held on 04–07/06/2026 at SECC, District 7, Ho Chi Minh City, organised by COEX VINA, alongside VIPREMIUM, VIETBABY and VIETEDU 2026. The fair has 50 exhibitors across 80 booths in five groups: home and living, food and beverages, gifts and handicrafts, beauty and fashion, and smart technology.

MONA designed and developed a trilingual English, Vietnamese and Korean website for VietConsumer on WordPress. One website serves two kinds of people: visitors who need to know the hours and location and register for entry, and businesses who need to know the booth types and booking steps.

Visit the live website
VietConsumer 2026 fair introduction page with an event overview and photos of visitors
Industry
Fairs, exhibitions
Item
Website design & development
Platform
WordPress · 3 languages
Website
vietconsumer.com

The challenge

One path for visitors, one path for businesses booking booths

A fair's website has two groups of readers with two completely different tasks. VietConsumer's menu splits into Exhibitor and Visitor from the start, a green Register to visit button stays fixed in the header, and the home page opens with the date, venue and a countdown to opening day.

On the visitor side, the guide page splits visitors into three groups (pre-registered, invited and on-site registration), each with its own way to get an entry badge, plus a table of opening hours for each day and a free visitor registration form. On the business side, the exhibitor guide goes through four steps (registration, deposit, payment, opening), then compares three booth types (raw space, standard and premium) using scaled 3D shapes.

The exhibitor and product directories filter by letter A–Z, category, country and year of participation, and every exhibitor shows its booth number. The overview page puts the floor plan next to the five product groups so visitors know which area to head to.

VietConsumer product directory filtered by letter, category, country and year
Directory filtered by letter, category, country and year of participation

Interface highlights

The logo's many colours are used sparingly: white and navy are the main colours, orange for information that needs attention, green for the registration button.

Stats strip of 50 exhibitors, 80 booths and 5,000 visitors at VietConsumer 2026
The fair's scale packed into a strip of numbers right below the countdown
Exhibition overview section listing the name, date, scale, venue and organiser
Name, date, scale, venue and organiser laid out as a table you can read at a glance
VietConsumer floor plan and five product groups on display
Floor plan placed next to the five product groups on display
VietConsumer exhibitor directory with each exhibitor's booth number
Each exhibitor is listed with its booth number so visitors can find it
Four-step exhibitor guide from registration to payment
Businesses that want to exhibit follow four steps from registration to opening day
Three booth types (raw space, standard and premium) with illustrations
Three booth types drawn as 3D shapes to compare sizes

Deliverables

What MONA did for VietConsumer

  1. 01

    UX/UI design based on the VietConsumer logo colours, with a home page that opens with the date, venue and a countdown

  2. 02

    Two separate Exhibitor and Visitor flows, each with its own guide page and steps

  3. 03

    Exhibitor and product directories filtered by letter, category, country and year

  4. 04

    WordPress development with a trilingual English, Vietnamese and Korean system and a free visitor registration form

  5. 05

    Load speed and responsive display optimised, with the Register to visit button always in the header

Interface experience

The opening hours table also lists the last entry time for each day, so visitors do not have to call the organiser to ask.

Visitor guide by three groups and the fair's opening hours table
Visitors are split into three groups, each with its own way through the gate
Free visitor registration form on the VietConsumer website
Free visitor registration form before opening day
Vietnamese version of the VietConsumer website with the exhibition overview section
The Vietnamese version, alongside English and Korean
Three VietConsumer mobile screens: countdown, exhibition overview and product directory
On mobile, the Register to visit button always stays in the header

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