Axcela Vietnam: English Training for Working Professionals

Axcela Vietnam
English training solutions
for working professionals

Founded in 2008, Axcela Vietnam has become a trusted, professional English training partner for many multinational corporations and large businesses in Vietnam. With the goal of building global English skills for their workforce, Axcela Vietnam keeps developing and launching new corporate English courses and one-to-one online English courses to fulfil this mission.

1 of 12,000 clients
of

Industry

English
center

Service type

Company profile website

Years

2024

Crew

5 people

Try it now

A website introducing the center
and its English courses

English center for working professionals Axcela worked with The MONA on website design and SEO services. They believe learning a language is like buying a product. That means the quality and value of the product must be measurable and worth the money invested. Companies and individuals investing in an English program have the right to know exactly what their staff and they themselves will achieve and how they will progress,… rather than relying on end-of-course tests designed by the English center itself.

Visit the Axcela Vietnam website here >>

A responsive-standard website
that works on every device!

MONA designed a fully responsive website, with every page carefully adjusted to fit all modern screen resolutions, giving a smooth experience on desktops, tablets and mobile devices.

Axcela Vietnam - English training solutions for working professionals

A structured website design process
produces the best possible product

Project research

MONA's solution

UI/UX design

Project results

Client review

Axcela's new website
brought in nearly 60%
new customers out of total leads

Our goal was to create a website with:

A menu bar that is easy to use and navigate.
Dynamic interactions and static content that impress visitors.
An introduction to Axcela's 3 main training services: Corporate English, 1:1 Online English and English Proficiency Assessment.

Helping Axcela grow traffic through the website:

Two languages, English and Vietnamese.
Highlighted feedback, success stories and testimonials from learners to build trust with customers.

Experience part 1
designed

A complete website
design plan

An SEO-ready website
Fast page load speed
An easy-to-navigate menu bar
Provide solutions online English center management software (optional)

Featured technology

Website structure

Website design concept

Building the design system

Optimizing the user experience

Improving English skills
for businesses and working professionals

With teaching and assessment programs closely aligned with the CEFR standard, Axcela keeps strengthening its brand with businesses and working professionals.

STRONGER RECOGNITION
BRANDS

MONA combined the brand colours with photos of the company's staff to strengthen brand recognition for Axcela.

EASY-TO-USE WEBSITE
MENU BAR

Learners see the introduction, courses, success stories,… as soon as they visit the website.

PROFICIENCY TEST
SIGN-UP

Learners can quickly register for an English proficiency test with an independent testing body on the website and get a FREE learning path.

Building a well-organised sitemap
to reach every learner

We put in careful research to build a sitemap that lets the website show the brand's colours while staying easy to use for visitors, so every kind of learner can find what they need on the site.

Highlighting
English courses

Minimal, modern and easy to understand is what we aim for in education. MONA picked up on that character and focused on large designs. That is the best way to show what is good about the brand and its teaching method.

Building the system
detailed website design

To keep the website project on track and meet the client's needs, MONA built a logical, well-organised website system that stays consistent across the whole site.

Heading 1

Bold 40px

SVN-Poppins

Heading 2

Bold 24px

SVN-Poppins

Body text

Bold 20px

SVN-Poppins

#ffffff

#00764b

#182d4d

#fbc02d

UI Design

We research, develop and invest in the user experience of every website, helping Axcela grow revenue and keep customers on the site.

Project evaluation based on MONA's own measurements and client feedback

0.5s

Loading speed

Before

N/A

0.5s

SEO-ready

Before

N/A

100%

Satisfaction

Before

N/A

100%

MONA worked closely with Axcela on website design and SEO, with quite strong results. From detailed planning to SEO optimisation, MONA helped Axcela build a strong website that attracts a large amount of traffic and improves its keyword rankings on Google search.