Trinh Chi Cuong Academy: Course website and app | MONA

TRỊNH CHÍ CƯỜNG ACADEMY

Trịnh Chí Cường is the CEO of Đại Đồng Tiến, a household plastics company more than forty years old. When he moved into training and mentoring the next generation of entrepreneurs, MONA took on the entire digital infrastructure for that move: the course website, a mobile app for learning on the phone, filming and editing lecture videos, building the course sales funnel, managing ads and even an AI Agent that answers students' questions.

Service type

Website e-learning + App mobile + Video + Ads + AI Agent

Industry

Entrepreneur training

Year

2025 - 2026

Selling courses to business owners
is very different from selling mainstream courses

The students here are business owners who have already been pitched every kind of course. They do not buy because of a promise of success; they buy because they believe the person teaching has really been through it. So the whole site is built around the teacher's real story: twenty years in the CEO's chair, taking the company from four hundred billion to more than a thousand billion VND, then losing almost everything and rebuilding.

The layout moves from that story to a clear set of commitments, then a list of free lessons, and only then to sign-up. Sign-up is cut down as far as possible with Google sign-in and no card required, because this group drops off as soon as they see they have to fill in too much.

Behind it is the e-learning infrastructure MONA runs: lecture management, learning progress, a CDN so videos play smoothly, and a mobile app so students can watch lessons on their phone between two meetings.

A quick tour
of the pages we designed

The course sales page, learning area, teacher profile page and sign-up flow all share a deep brown and gold palette, which fits the image of a business owner sharing stories from his career rather than a training center.

Page 1 of the Trịnh Chí Cường Academy website - Course ecosystem for the CEO of Đại Đồng Tiến

Page 2 of the Trịnh Chí Cường Academy website - Course ecosystem for the CEO of Đại Đồng Tiến

Page 3 of the Trịnh Chí Cường Academy website - Course ecosystem for the CEO of Đại Đồng Tiến

Page 4 of the Trịnh Chí Cường Academy website - Course ecosystem for the CEO of Đại Đồng Tiến

Page 5 of the Trịnh Chí Cường Academy website - Course ecosystem for the CEO of Đại Đồng Tiến

MONA's structured website design process

Brand & goals research

01

MONA's direction & solution

02

UI/UX design

03

Development & optimization

04

Handover & ongoing support

05

What MONA did beyond the website

Most of the value in this project lies outside the interface. MONA built the strategy and funnel architecture for the whole journey, from when a student sees an ad to when they buy a paid course, and managed and optimized the fanpage and Facebook ads that feed people into that funnel.

MONA's video team produced the lecture videos and ad videos for the program, while the AI Agent handles consultations: answering questions about course content, guiding sign-up and staying in touch with people who are still undecided, instead of losing them after they finish reading the sales page.

Helping your business grow
and letting you DO BUSINESS WITH MONA FOR THE LONG TERM

Using MONA's know-how to bring in more money for you
Closing more deals in the right direction

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Why

MONA has to put in a lot of brainpower 🧠
in your website

For professional ethics and the reputation of a leading company

To grow MONA's portfolio, because nothing sells better than a rich portfolio great-looking MONA projects

With MONA

Long-term partnership thinking: WHEN YOU GROW,
MONA and you keep getting more benefits
continuously, not just once

MONA has "more than 500 best friends" over
the past 8 years, staying side by side, delivering many
services and growing together

SO MONA would like to get to know you and work alongside you.
To support each other and grow together.

Partnership policy of MONA 👉

Already have website but
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more?

MONA with THREE COMPANIES
brings you a complete solution

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MONA LMS education and school management software

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Nhahang.AI restaurant management software

China import management software

MONA JMS software for gold, jewellery and gemstone shops

MONA Skillhub internal training software

Custom software development

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Domain solutions to build your brand online

Business email that makes you look professional to clients

Premium Cloud Hosting, a complete server infrastructure solution

Premium Cloud VPS virtual server infrastructure

E-learning hosting infrastructure

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