Massage Co Phong: Website and Digital Marketing

MASSAGE CỔ PHONG

Massage Cổ Phong is a chain of traditional massage and wellness head spa in Ho Chi Minh City, currently with two branches in Ban Co Ward and Ben Thanh Ward. MONA took on both parts of this project: website design and digital marketing. The website handles what customers see and trust, and marketing brings the right people who are looking for the service to that site.

Service type

Website design + Digital Marketing

Industry

Massage - Wellness head spa

Year

2026

Try it now

Customers decide where to get a massage
based on how the space feels

With massage and wellness head spa services, customers don't compare techniques because they have no way to compare them before lying down. What they weigh is whether the space is clean and pleasant, whether the treatment area is private, whether prices are clear and whether booking by phone is quick. The website that answers those four things in a few seconds gets chosen.

So MONA built the Cổ Phong home page around real photos of the venue: rows of wooden head spa beds, bamboo partitions, ink wash paintings and warm lighting. The burgundy palette and calligraphy lettering keep the traditional character the brand chose, so it is not confused with modern spas. The hotline, opening hours and address sit right at the top of the page, with Booking and Zalo buttons that follow the screen so customers can tap them at any point.

The whole service menu is already split the way customers name the services: full body massage, foot massage, neck and shoulder massage, wellness head spa, cạo gió and cupping, steam sauna, plus three combos of 60, 90 and 120 minutes. Anyone looking for exactly what they need finds it in one tap.

A quick tour
of the pages we designed

The home page, each service page, the price list page and the branch system page share one system of real photos in the same reddish-brown tone, so visitors can feel the space before they arrive.

MONA's structured website design process

Brand & goals research

MONA's direction & solution

UI/UX design

Development & optimization

Handover & ongoing support

The digital marketing that comes with it

The website is only half of it. The other half is getting that site in front of the right people looking for a massage around the city center. MONA ran digital marketing for Cổ Phong around existing demand: the service pages are written the way customers actually search, from neck and shoulder massage and wellness head spa to cạo gió and cupping, each page with one clear topic instead of lumping everything into one general page.

The separate price list page and the feedback page collecting customer impressions are part of the same plan: people looking for body care services almost always check prices and read reviews before calling, so those two pages have to stand on their own. The branch system page lists the full address, dedicated hotline and opening hours of each location, so customers searching by area land on the branch nearest to them.

The website runs in four languages, Vietnamese, English, Chinese and Korean, serving foreign customers staying in the central District 1 and District 3.