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Acecook Việt Nam

A leading food brand for Vietnamese consumers

1 Year Together
|
INDUSTRY
Food
SERVICE TYPE
Product photography
TIMELINE
3 Weeks

As Vietnam's leading instant food brand, Acecook keeps improving and creating new dishes that bring delicious flavours and happiness to Vietnamese people, meeting 3 criteria: “HEALTH – SAFETY – PEACE OF MIND”.

Acecook Vietnam - A perfect blend of tradition and modernity

Product photography &
website design
the “Góc ẩm thực” (Food Corner) section

    MONA is proud to have beaten 5 other agencies to become Acecook's only partner for The “Góc ẩm thực” revamp project for Vietnam's top instant food brand covering 2 work items:

    • Shooting a set of 100 instant noodle recipes for the brand.
    • Improving the UX/UI of the “Góc ẩm thực” section on acecookvietnam.vn
See the “Góc ẩm thực” website project
Acecook Vietnam - A perfect blend of tradition and modernity

View the 100-recipe photo set

As a brand that keeps innovating and bringing healthy, safe and nutritious food to Vietnamese people, Acecook understands that it is not only the food that needs improving: the product images also need an upgrade to be more attractive, authentic and appealing to customers.

With care, professionalism and experience, MONA Studio helped Acecook achieve this goal.

Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity

A structured workflow that ensures the best quality final product

Step 1 Step 2 Step 3

The “handshake” of flavour & technology

As MONA's first partner right after we launched our photo and video service, Acecook seemed to see MONA's potential through our creative ideas and decided to “entrust us with the job”
Creating the most authentic, eye-catching and appealing image set

A carefully crafted MoodBoard, focused on the client's goals

Acecook's goal: Use the photo set for communications with more than 100 recipes made with the brand's noodle products.

MONA's solution: Shoot in a Minimalism style -> Highlighting the product's materials – colours – textures.

Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity
Acecook Vietnam - A perfect blend of tradition and modernity

A detailed timeline
to deliver the project

To meet the client's schedule and needs, MONA arranged time and staff and set a detailed timeline of 5 days to finish shooting 100 dishes as requested by Acecook.

Acecook Vietnam - A perfect blend of tradition and modernity

With the principle of keeping post-production to a minimum

MONA raised the image quality
Optimising the shoot with modern equipment

Gimbal RS3 Pro
Sony A7 - IV
Flycam DJI Mavic 3 Pro
Lens Sony 24-70 GM
Godox AD600 lights
Lens Sony 16-35 GM
Sony A7 - IV

A look at the key factors behind the success

of the shooting session for MONA x Acecook

Acecook Vietnam - A perfect blend of tradition and modernity

Careful, meticulous post-production
to guarantee the quality of the final product

Lee Concept – A blend of materials and style
Acecook Vietnam - A perfect blend of tradition and modernity

The hardest part of the Acecook project was the sheer number of recipes to shoot (100 dishes), high requirements, staying true to the concept, a precise timeline, strong food styling expertise, and the need for a real chef cooking real food, no fake props, with the client on set approving each dish. There were a few misunderstandings along the way, but MONA always listened and tried to understand, so we completed the project successfully and delivered exactly what the client asked for

Lê Minh Đức
Leader MONA Media

Helping your business grow
and letting you DO BUSINESS WITH MONA FOR THE LONG TERM

Using MONA's know-how to bring in more money for you
Closing more deals in the right direction

Already have software but
how do you to optimise your work?

MONA with THREE COMPANIES
brings you a complete solution

Website design service Full-scope digital marketing services SEO services that widen your reach and bring real customers Corporate video production Profile and corporate photography Video marketing services Branding services to build brand recognition
Photoshot
MONA LMS education and school management software MONA Ecommerce multichannel sales management software Nhahang.AI restaurant management software China import management software MONA JMS software for gold, jewellery and gemstone shops MONA Skillhub internal training software Custom software development
Photoshot
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Photoshot

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