Richell: Baby and pet products website

Richell (SINCE 1960)
A Japanese group with 64+ years of experience making mother & baby, pet and home care products

Founded in 1960 in Japan, Richell has become one of the leading groups in baby products, household goods and health care products, with 10 branches worldwide, 30,000+ products and 377+ experienced staff.

One of the 12,000+ standout clients
of

Industry

Health products
for the home and pets

Service type

Company profile website
& sales

Crew

5 people

Years

2022

Working with a Japanese group with more than 60 years of history to bring its mother & baby and pet health care products to more
Vietnamese consumers

Richell has more than 10 branches around the world and a rich, diverse product range across many fields.

In 2022, Richell decided to expand into the Vietnamese market, starting to reach consumers at scale through a website.

Richell decided to work with MONA Media to design a product showcase website to grow revenue and bring the best quality products to customers.

(Visit the Richell website >>)

Reaching every customer on every device
with a responsive website

Richell - A 64+ year-old Japanese group with 30,000+ products

A structured website design process
leads to the best possible result

Project research

MONA's solution

UI/UX design

Project results

Client review

Promoting the brand and growing retail revenue from the website

Our goal was to create a product showcase website that helps
Richell's customers:

Easily find detailed product information without visiting a store.
A user-friendly interface.
Products linked to e-commerce marketplaces.

Helping Richell save time and staffing costs:

The website links automatically with the management software and e-commerce channels
such as Shopee, Lazada, Tiki,…
Lower bounce rates and better customer retention.

Our design

Reaching 90% of target customers online and optimizing the shopping experience
on the website

Fast page loading.
Authentic images give customers a realistic, multi-angle view.
Optimizing the interface and buying features on the website.

Building the website content structure

Website design concept

Building a custom design system

Optimizing the experience, increasing conversions

Building a hierarchical website sitemap
multi-attribute, multi-variant

With a diverse product ecosystem, MONA built the sitemap to optimize
the buying features so customers can search as quickly and simply as possible.

Reaching a wider customer base and growing revenue in the Vietnamese market with a website built on real customer insight

PRODUCT CATALOG

Building product lists by category to optimize search on the website.

CREATING ATTRIBUTE CATEGORIES
PRODUCT CONTENT

Customers can look up product information anytime, anywhere without needing a sales consultant.

SIMPLE DESIGN, EASY-TO-READ LAYOUT

Every image, product, icon and color was carefully considered by MONA.

Building a custom design system
cho website Richell

Heading 1

Bold 120px

SVN-Taken by Vultures

Heading 2

Bold 36px

Quicksand

Body text

Semi 24px

Quicksand

#ffffff

#bfc0c0

#00979c

#bf8ccd

Optimizing the customer shopping experience on the website with multi-marketplace linking

MONA kept the layout clear and added a smart cart, linked to e-commerce marketplaces and personalized for each user, right on the website.

UI Design

Every MONA website design meets UI standards, from identity elements, colors, images and layout to navigation buttons, to deliver a good experience and convey the message as effectively as possible.

Project evaluation based on MONA's own measurements and client feedback

0.5s

Loading speed

Before

N/A

0.5s

SEO-ready

Before

N/A

92%

Satisfaction

Before

N/A

100%

We spend a lot of time understanding what our clients want, their industry and their target customers. Together with solid experience and capability, that is how MONA made this partnership a success.