Phuc An Nong: Seed and plant online store

PHÚC AN NÔNG
A brand supplying
agricultural products
the quality

The company distributes a wide range of quality seeds, plants and agricultural products to many types of customers, guaranteeing true F1 seeds and pure, non-hybrid seeds.

1 of 500 MONA Buddies
of

Industry

Supply & Distribution
agricultural products

Service type

Website design

Duration

2023

Team members

5 people

Try it now

An e-commerce website that helps the brand reach more buyers of quality seeds, plants and agricultural products

MONA was honored to work with Phúc An Nông, a business with 19+ years in agricultural products, to design an e-commerce website built to UX/UI standards.
(Click to see the website we built >>)

A mobile-friendly website
are essential to a better customer experience.

The website MONA designed is responsive on every device and screen type in a wide range of sizes, so customers have an enjoyable experience and find the information they need quickly.

A structured website design process
leads to the best possible result

Project research

MONA's solution

UI/UX design

Project results

Client review

A website solution to reach
more customers.

Phúc An Nông told us they wanted a website that meets UX/UI standards and has every feature needed to buy products online. That is why they came to MONA for a custom design.

MONA came up with an ALL-IN-ONE website design:

Optimizes every interface & feature on the website
A product search bar
Keeps the website loading fast
Increases purchases and keeps customers coming back

UX/UI website interface

A website design solution with promoting the brand and increasing customer conversions, from MONA

Using the main color to strengthen brand recognition
Smooth motion effects and easy information search
Detailed product introductions with realistic images
Add to cart/purchase/checkout features designed to be as efficient as possible
A search bar that helps shoppers easily find product information
Attractive, eye-catching images that impress customers
Eye-catching decorative effects around the page

Key technologies

Analyzing the industry and target customers

Building the sitemap around the customer journey

Building the brand design system

Consulting on and agreeing on the design direction

Focused on promoting the brand and the products Phúc An Nông sells

Given the nature of the business, MONA proposed a design in the main brand colors, with design elements and effects that make the products stand out

Using color to strengthen brand recognition

The whole website uses green and white as its main colors, in line with the brand's theme and industry.

A simple design style

MONA chose a simple design style to highlight the elements, images and content characteristic of the industry.

Promoting products and attracting customers with promotions

The website always shows current promotions and sales to attract customers and lift the conversion rate.

Building a website sitemap based on careful research into the target audience

After discussing the project, MONA and the client agreed on the following site map:

Priority on highlighting the products
business

The whole website focuses on highlighting the products for sale, to increase recognition and promote them to customers quickly.

Build design system
(Design system)

MONA created a coherent design system that keeps the whole product consistent.
We developed the system from the early stages of the project, let it grow and improve over time, and used it to keep the project on track.

Heading 1

Semi 40px

Inter

Heading 2

Semi 32px

Inter, Sansita Swashed

Bodytext

Regular 18px

Mulish

#ffffff

#57aa31

#3f932d

#1d5029

UI Design

Every layout, font, logo, icon and effect was carefully chosen to meet UI/UX standards and give users the best experience.

Project evaluation based on MONA's own measurements and client feedback

Loading speed

Before

0.5s

SEO-ready

Before

75%

Satisfaction

Before

90%

100%

Before, Phúc An Nông had a very simple template website (a ready-made theme) with almost no customization or edits; overall the old website was very poor and did not meet UX/UI standards. When MONA had the chance to work with Phúc An Nông, we delivered a design exactly as they wanted. We also advised Mr. Phúc on what a UX/UI-standard website is, so the business could see the big picture and understand how to run the website effectively.