Kewpie Vietnam Website

Kewpie Việt Nam
The 5th branch
the brand stand out
over 100 years old

Kewpie is a well-known Japanese brand that makes high-quality foods, especially mayonnaise and sauces. Founded in 1919, Kewpie has established its position in the international market through its commitment to delicious, safe and healthy products.

1 of 12,000 clients
of

Industry

F&B

Service type

Company profile website

Years

2024

Crew

5 people

Try it now

Kewpie goes beyond its customers' expectations with a polished website

In the food industry, presenting product information fully and attractively matters a lot for winning and keeping customers. Kewpie Việt Nam's old website fell short here, which limited how well the brand and its products reached consumers. So Kewpie wanted a new website that would improve the user experience and better convey the value of its 100+ year-old brand.
Understanding the client's needs, and drawing on our experience with food businesses, MONA's consulting team proposed a redesign for a more polished website.

Explore Kewpie Việt Nam here >>

Every website MONA designs is
Responsive fully compatible with
on every device

MONA designs interfaces that adapt easily to every screen size, automatically changing the layout on each device so everything displays fully and is easy to read. This ensures a smooth and convenient experience, helping Kewpie reach and keep customers more effectively.

A structured website design process
leads to the best possible result

Project research

MONA's solution

UI/UX design

Project results

Client review

A website
F&B full of creative ideas
for businesses

Kewpie came to MONA for website design with these goals:

Easily find company information on the website
Share carefully crafted recipes with customers
Publish news on Kewpie's activities and events in Vietnam
Let distributors contact and order directly and quickly

To build a complete brand identity for Kewpie, MONA:

Reshaped the rough sitemap the client sent
Optimized the user experience with a simple, easy-to-navigate menu
Impressed visitors with static content and motion effects
Highlighted product images with specific nutrition information

Experience part 1
designed

A complete website
design plan

A professional, eye-catching website
Fast loading speed
Easy to use and to find information

Featured technology

Website structure

Website design concept

Building the design system

Optimizing the user experience

Promoting the brand to the right audience

AN EASY-TO-NAVIGATE
WEBSITE

Building detailed content, from the company story and products to recipes, laid out clearly and prominently

SHOW INFORMATION
PRODUCT

Providing detailed product information so customers can choose easily, including weight, ingredients, nutritional value and more.

REQUEST A CONSULTATION
TESTING

After learning about the products, distributors can easily leave their details on the website so the team can contact them as quickly as possible

Building a sitemap to improve the user experience

We invested in thorough research so the result grows the company's online presence, stays true to the brand and leaves an impression on every visit.

Putting the
product images

With 3 main product groups, Dressing, Mayonnaise and Baby Food, every part of Kewpie's website, from the home page, company story and products to the kitchen corner,… was designed to put high-quality product images first. In F&B, visual impact is one of the first things that wins customers over.

Building a detailed
website design

Going for a modern, minimalist design, we chose Barlow as the website's main typeface for readability and an airy feel. We also used the 3 main colors, red, white and black, in flexible ways to strengthen Kewpie's brand recognition in Vietnam.

Heading 1

Bold 40px

Barlow

Heading 2

Bold 25px

Barlow

Body text

Bold 16px

Barlow

#ffffff

#e4002b

#fcf6ee

#000000

UI DESIGN

Every MONA website design pays attention to each small detail, from identity elements, colors, images and layout to navigation buttons, creating an interface that is friendly, attractive, easy to use and as intuitive as possible to interact with.

Project evaluation based on MONA's own measurements and client feedback

0.5s

Loading speed

Before

N/A

0.5s

SEO-ready

Before

N/A

92%

Satisfaction

Before

N/A

100%

MONA's work on the website design project for Kewpie Việt Nam, Kewpie's 5th branch in Asia, combined creativity and professionalism. MONA focused on optimizing the website's interface and features, not only to meet Kewpie's goal of promoting its image to consumers but also to improve the user experience across the board.