Acecook Vietnam: Food Corner project and product photos

Acecook Việt Nam

A leading food brand for Vietnamese consumers

1 Year Together

INDUSTRY

Food

SERVICE TYPE

Product photography

TIMELINE

3 Weeks

As Vietnam's leading instant food brand, Acecook keeps improving and creating new dishes that bring great flavor and happiness to Vietnamese people, built around 3 principles: “HEALTH – SAFETY – PEACE OF MIND”.

Product photography &
website design
the “Góc ẩm thực” (Food Corner) section

MONA is proud to have beaten 5 other agencies to become Acecook's only partner for The “Góc ẩm thực” revamp project for Vietnam's top instant food brand covering 2 areas of work:

Shooting a set of 100 instant noodle recipes for the brand.
Improving the UX/UI of the “Góc ẩm thực” section on acecookvietnam.vn

View the 100-recipe photo set

As a brand that keeps innovating and bringing healthy, safe and nutritious food to Vietnamese people, Acecook understands that it is not only the food that needs improving: the product images also need an upgrade to be more attractive, authentic and appealing to customers.

With care, professionalism and experience, MONA Studio helped Acecook achieve this goal.

Acecook Vietnam - A perfect blend of tradition and modernity

A structured workflow for the best possible final result

Where flavor & technology meet

As MONA's first partner right after we launched our photo and video service, Acecook seemed to see MONA's potential through our creative ideas and decided to trust us with the job
Creating the most authentic, eye-catching and appealing image set

A carefully crafted MoodBoard, focused on the client's goals

Acecook's goal: use the photo set in its communications, with more than 100 recipes made with the brand's noodle products.

MONA's solution: a minimalist photography style -> Brings out each dish's ingredients, colors and textures.

A detailed timeline
to deliver the project

To meet the client's schedule and needs, MONA planned its time and team around a detailed timeline of 5 days to finish shooting 100 dishes as requested by Acecook.

To keep post-production to a minimum,

MONA focused on getting image quality right on set
Optimizing the shoot with modern equipment

Gimbal RS3 Pro

Sony A7 - IV

Flycam DJI Mavic 3 Pro

Lens Sony 24-70 GM

Godox AD600 lights

Lens Sony 16-35 GM

Sony A7 - IV

A look at the key factors behind the success

of the shooting session for MONA x Acecook

Careful, meticulous post-production
to ensure the quality of the final images

Lee Concept – A blend of materials and style

The hardest part of the Acecook project was the sheer number of recipes to shoot (100 dishes), high requirements, staying true to the concept, a precise timeline, strong food styling expertise, and the need for a real chef cooking real food, no fake props, with the client on set approving each dish. There were a few misunderstandings along the way, but MONA always listened and tried to understand, so we completed the project successfully and delivered exactly what the client asked for