ABros Production: TVC and Corporate Film Production Company

ABros Production
Advertising TVC production,
corporate films, events

ABros describes filmmaking as a loop of life: "Eat. Sleep. Film. Repeat". Over time, that became the motto tied to ABros's passion and daily work.

One of our strategic partners
of

Industry

Creative Agency

Service type

Website design
introduction

Duration

2023

Team members

4 people

Try it now

“EMOTION – POLISH – BOLDNESS”
ABros Production's motto
MONA brings that to life on the website

MONA is proud to help tell the next chapter of ABros's filmmaking story with this company website.

A fully responsive website is the basis of a good experience for every user

MONA makes sure that whatever device or screen size your customers use, they get an impressive experience when they visit the website.

ABros Production - A reliable, professional producer of advertising TVCs and corporate films

A structured website design process
leads to the best possible result

Project research

MONA's solution

UI/UX design

Project results

Client review

How can a website show the professionalism and credibility of ABros?

The challenge ABros set for MONA:

The website must show that ABros is a very skilled media company.
Clearly convey ABros's professionalism, polish and boldness.
Showcase many of the company's large, well-known projects.

We invested heavily in researching the industry, the company and ABros's customers, and came up with a complete solution.

User-friendly interface

Everything ABros stands for, presented clearly on a single website

A retro style that suits the film industry.
Lots of large images and videos
Focus on optimizing the website experience

Key technologies

Analyzing the industry and target customers

Building the sitemap around the customer journey

Building the brand design system

Consulting on and agreeing on the design direction

How we tell the story
of the craft cho ABros.vn

Visual cues from the craft

We worked the craft's own symbols, film frames and film reels, into the design to show ABros's line of work at a glance.

“Emotion” in every scroll

We combined horizontal and vertical scrolling, auto slides and layered motion effects to make the website feel alive.

“Polish” in every design

MONA kept the focus entirely on the company, using simple backgrounds and no unnecessary design elements, so ABros's messages come through as clearly as possible in text and images.

“Boldness” and art

The art lies in the striking Urban Jungle font, a blend of grunge aesthetics, graffiti culture and street art. This is also how we create emotion and a strong impression of ABros for every visitor.

Building a well-structured sitemap based on detailed customer research

MONA a large share of the project's time went into understanding the industry and customers thoroughly to create an engaging journey and a good impression for users when they visit the website.

Priority on showing what ABros does and the projects it has delivered

We with plenty of large images and videos and nothing unnecessary, so users immediately see what ABros does.

Design direction

MONA.Media chose font Helvetica to make the content easy to read and understand. MONA also paired 2 colors, black and gold, to strengthen the brand.

Heading 1

Semi 40px

Helvetica

Heading 2

Semi 32px

Helvetica

Bodytext

Regular 18px

Helvetica

#ffffff

#333333

#f4c508

#fff5ce

UI Design

Every element, from the logo, CTA buttons and tagline to the search bar and images, was designed with care by MONA's designers to serve ABros's goals for the website.

Project evaluation based on MONA's own measurements and client feedback

0.5s

Loading speed

Before

N/A

0.5s

SEO-ready

Before

75%

Satisfaction

Before

90%

100%

The brief was for the website to show that ABros is a very skilled, professional media company with many large projects. MONA is proud to have achieved that for the ABros website.