Richell: Baby and pet products website

Richell (SINCE 1960)
A Japanese group with 64+ years of experience making mother & baby, pet and home care products

Founded in 1960 in Japan, Richell has become one of the leading groups in baby products, household goods and health care products, with 10 branches worldwide, 30,000+ products and 377+ experienced staff.

1 of 12,000+ clients
featured by

Industry

Health products
for the home and pets

Service type

Company profile website
& sales

Crew

5 people

Years

2022

Working with a Japanese group more than 60 years old to distribute mother & baby and pet health care products to many
Vietnamese consumers

With more than 10 branches around the world and a rich, diverse product ecosystem across many fields.

In 2022, Richell decided to expand into the Vietnamese market, starting to reach consumers at scale through a website.

Richell decided to work with MONA Media to design a product showcase website to grow revenue and bring the best quality products to customers.

(See the Richell website here >>)

Reaching every customer on every device
with a responsive website

Richell - A 64+ year-old Japanese group with 30,000+ products

A structured website design process
produces the best possible product

Project research

MONA's solution

UI/UX design

Project results

Client review

Promoting the brand and growing retail revenue from the website

Our goal was to create a product showcase website that helps
Richell's customers:

Easily find detailed product information without visiting a store.
A user-friendly interface.
Products linked to e-commerce marketplaces.

Helping Richell save time and staffing costs:

The website links automatically with the management software and e-commerce channels
such as Shopee, Lazada, Tiki,…
Lower bounce rates and better customer retention.

Our design

Reaching 90% of target customers online and optimising the shopping experience
on the website

Ensuring fast website loading speed.
Authentic images give customers a realistic, multi-angle view.
Optimising the interface and buying features on the website.

Building the website content structure

Website design concept

Building a custom design system

Optimizing the experience, increasing conversions

Building a hierarchical website sitemap
multi-attribute, multi-variant

With a diverse product ecosystem, MONA built the sitemap to optimise
the buying features so customers can search as quickly and simply as possible.

Reaching a wider customer base and growing revenue in the Vietnamese market with a website built on real insight

PRODUCT CATALOG

Building product lists by category to optimise search on the website.

CREATING ATTRIBUTE CATEGORIES
PRODUCT DETAILS

Customers can look up product information anytime, anywhere without needing a sales consultant.

SIMPLE DESIGN, EASY-TO-READ LAYOUT

Every image, product, icon, colour,… was carefully considered and designed by MONA.

Building a custom design system
cho website Richell

Heading 1

Bold 120px

SVN-Taken by Vultures

Heading 2

Bold 36px

Quicksand

Body text

Semi 24px

Quicksand

#ffffff

#bfc0c0

#00979c

#bf8ccd

Optimising the customer shopping experience on the website with multi-marketplace linking

MONA laid out the page clearly, with a smart cart via e-commerce marketplaces personalised for each user right on the website.

UI Design

Every MONA website design meets UI standards, from identity elements, colors, images and layout to navigation buttons, to deliver a good experience and convey the message as effectively as possible.

Project evaluation based on MONA's own measurements and client feedback

0.5s

Loading speed

Before

N/A

0.5s

SEO-ready

Before

N/A

92%

Satisfaction

Before

N/A

100%

We spend a lot of time understanding what our clients want, understanding the industry and understanding the business's target customers. Combined with solid experience and capability, MONA has achieved a successful collaboration with your business.