PSD: Part of PETROSETCO (PetroVietnam Group)

PSD
A member of the
Vietnam Oil and Gas Group

PSD operates as a joint stock company with revenue of 9,000 billion VND, growing steadily and contributing over 50% of the revenue and profit of Petrosetco Corporation.

1 of the strategic partners
of

Industry

Products
technologies

Service type

Website design
introduction

Duration

2023

Team members

5 people

Try it now

MONA's handshake with a “trillion-dong company” in the website design project for an Apple “Authorised Distributor”

MONA is proud to work with PSD – a brand with 20+ years of experience – on its campaign to build its own marketing channel for officially distributing Apple products in Vietnam.

A responsive-standard website is the foundation of a good experience for every user

MONA makes sure that whatever device or screen size your customers use, they get an impressive experience when they visit the website.

PSD - Part of PETROSETCO (a member of the Vietnam Oil and Gas Group)

A structured website design process
produces the best possible product

Project research

MONA's solution

UI/UX design

Project results

Client review

A website is an effective portfolio marketing channel for businesses looking for more customers

PSD's goals for this website were to:

Promote PSD's image as an Apple “Authorised Distributor”
Promote the Apple products PSD distributes in Vietnam
Build an effective marketing channel for Apple products
Increase partnerships and gain more customers and resellers

An eye-catching interface

Our solution was to build a professional, impressive and persuasive website

Minimalist design style (the PSD and Apple style)
Focus on showing off the products
Better speed, effects and design experience

Key technologies

Analysing the industry and target customers

Building the sitemap around the customer journey

Building the brand design system

Consulting on and agreeing the design solution

PSD operates on a B2B model (official distribution to resellers and businesses)

Its main products are technology devices, so we chose designs that focus on the core message, with good effects to make a quick impression.

Fullscreen video

A large video right at the top to promote the products – the simplest approach, yet highly effective.

Minimalist design, focused on the message

Cutting out the clutter, MONA chose plain backgrounds combined with realistic images and large, highlighted text to introduce products and features quickly.

Coding motion effects

To keep the website from feeling monotonous, we used horizontal and vertical scrolling, auto slides and smooth, striking section transitions so customers enjoy browsing the pages more.

Building a well-structured sitemap based on detailed customer research

MONA invested a large share of the project's time in thoroughly understanding the industry, the client and the client's customers in order to create an engaging journey and a good impression for users when they visit the website.

Priority on highlighting product information

We understood that PSD's customers are mainly businesses and resellers who do not have much time to read the details. So MONA focused on short content and the essential product details such as name, version, size, colour, chip, specifications and product descriptions, so customers can take them in quickly.

Design direction

MONA created a sensible design system, ensuring consistency across the entire product.

We developed the system from the early stages of the project, let it grow and improve over time, and used it to keep the project on track.

Heading 1

Bold 32px

SF Pro Display

Heading 2

Bold 20px

SF Pro Display

Bodytext

Regular 16px

SF Pro Display

#ffffff

#0a0a0a

#006aa5

UI Design

Every layout, font, logo, icon and effect was chosen with care and follows UI/UX standards to give users the best experience.

Project evaluation based on MONA's own measurements and client feedback

0.5s

Loading speed

Before

N/A

0.5s

SEO-ready

Before

75%

Satisfaction

Before

90%

100%

To present the scale of the business and its products in the best way, we found the right solution through extremely detailed, methodical research into PSD's customers and its partner Apple