Phuc An Nong: Seed and plant online store

PHÚC AN NÔNG
A brand supplying
agricultural products
the quality

The company distributes a wide range of quality seeds, plants and agricultural products to many types of customers, guaranteeing true F1 seeds and pure, non-hybrid seeds.

1 of 500 MONA Buddies
of

Industry

Supply & Distribution
agricultural products

Service type

Website design

Duration

2023

Team members

5 people

Try it now

An e-commerce website design to reach more customers for quality seeds, plants and agricultural products

MONA is honored to work with our client Phúc An Nông, a business with 19+ years in agricultural products, on a UX/UI-standard e-commerce website design project.
(Click to see the website we developed>>)

A mobile-friendly website
are essential for giving customers a more impressive experience!

The website MONA designed is responsive on every device and screen type in a wide range of sizes, so customers have an enjoyable experience and find the information they need quickly.

A structured website design process
produces the best possible product

Project research

MONA's solution

UI/UX design

Project results

Client review

A website solution to reach
a larger number of customers.

Phúc An Nông shared that they wanted a website that meets UX/UI standards and has every product purchasing feature. That is why they came to MONA for a custom design for their website.

MONA came up with an ALL-IN-ONE website design:

Optimising every interface & feature on the website
A product search bar design
Ensuring the website's loading speed
Higher purchase volume and better customer retention

UX/UI website interface

A corporate website design solution promoting the brand and increasing customer conversions, from MONA

Using the main color to strengthen brand recognition
Smooth motion effects and easy information search
Detailed product introductions with realistic images
Add to cart/purchase/checkout features designed to be as efficient as possible
A search bar that helps shoppers easily find product information
Attractive, eye-catching images that impress customers
Eye-catching decorative effects around the page

Key technologies

Analysing the industry and target customers

Building the sitemap around the customer journey

Building the brand design system

Consulting on and agreeing the design solution

Focused on promoting the brand and the products Phúc An Nông sells

Given the nature of the business, MONA proposed a design in the main brand colors, focusing on designs and effects that make the products stand out

Using color to strengthen brand recognition

The whole website uses green and white as its main colors, in line with the brand's theme and industry.

A simple design style

MONA chose a simple design style to highlight the elements, images and content characteristic of the industry.

Promoting products and attracting customers with promotions

The website always displays products on ongoing promotion, sales,… to attract customers and increase the conversion rate.

Building a website sitemap based on careful research into the target audience

After discussing the project, MONA and the client agreed on the following site map:

Priority on highlighting the products
business

The whole website focuses on highlighting the products for sale, to increase recognition and promote them to customers quickly.

Build design system
(Design system)

MONA created a coherent design system that keeps the whole product consistent.
We developed the system from the early stages of the project, let it grow and improve over time, and used it to keep the project on track.

Heading 1

Semi 40px

Inter

Heading 2

Semi 32px

Inter, Sansita Swashed

Bodytext

Regular 18px

Mulish

#ffffff

#57aa31

#3f932d

#1d5029

UI Design

Every layout, font, logo, icon and effect was carefully chosen to meet UI/UX standards and give users the best experience.

Project evaluation based on MONA's own measurements and client feedback

Loading speed

Before

0.5s

SEO-ready

Before

75%

Satisfaction

Before

90%

100%

Before, Phúc An Nông had a very simple template website (a ready-made theme) with almost no customization or edits; overall the old website was very poor and did not meet UX/UI standards. When MONA had the chance to work with Phúc An Nông, we delivered a design exactly as they wanted. We also advised Mr. Phúc on what a UX/UI-standard website is, so the business could see the big picture and understand how to run the website effectively.