Lado Taxi: Ride booking website

LADO Taxi
A taxi brand operating
in 5 southern provinces

Lado Taxi was founded on 08-07-2013 with 20 cars in the Duc Trong market; today the brand covers 5 southern provinces with more than 200+ 4-seat and 7-seat cars.

1 of 500+ MONA Buddies
of

Industry

Multi-purpose

Service type

Website design
transport services

Duration

2022

Team members

6 people

Try it now

LADO Taxi and The MONA team up on a corporate website & lucky wheel

MONA is honored to work with Lado Taxi on 2 projects: website design in 2022 and a lucky wheel feature for drivers and customers (in 2023).

(See the Lado Taxi website in detail)

Book a Lado taxi easily
on any device with MONA

MONA makes sure that whatever device, interface or screen size your customers use, they can check route prices and book a car quickly.

Lado Taxi - A taxi network with 8 branches nationwide

A structured website design process
produces the best possible product

Project research

MONA's solution

UI/UX design

Project results

Client review

How do you promote the brand image and increase the booking rate on the website?

What Lado Taxi wanted from the website:

Needed to promote a brand image that is trustworthy and professional.
Customers can easily see car prices for 4-seat and 7-seat cars on each route.
Easily book a taxi right on the website.
Improve the experience for customers and and drivers on the website.

We understood the client's requirements, spent a lot of time on research and found the right approach for this project.

A friendly interface

A multi-purpose website
for Booking & Brand promotion!

Optimized booking features and price and route lookup.
A fast, stable experience.
Higher conversion rates on both the website and the mobile app.

Key technologies

Analysing the industry and target customers

Building the sitemap around the customer journey

Building the brand design system

Consulting on and agreeing the design solution

Focused on increase the booking rate right on the website

The booking form appears as soon as visitors land on the home page

Right in the hero section we placed the booking form and the 2 mobile apps, so customers can book a car immediately through whichever channel suits them best.

Promoting the brand image

Large images in an auto-sliding design make it easy for the business to show authentic photos, building recognition and trust.

Focused on products/services

Information on the main routes and the prices of each car type is shown in detail, with an auto-slide effect to draw visitors in.

CTAs used throughout to increase conversions

CTAs for booking, the hotline and app sign-up are placed in many key spots such as the menu bar, the home page, right next to routes and price lookups, the footer...

Building a well-structured sitemap based on detailed customer research

MONA invested a large share of the project time in thoroughly understanding the industry, the client and the client's customers, to create an enjoyable experience that leaves users with a good impression when they visit the website.

A better experience with the “LUCKY WHEEL”

This is the 2nd time MONA and Lando Taxi have worked together. In this project, we helped the client develop a lucky wheel prize program for drivers and customers and placed it on the website to collect more data.

Design direction

MONA Media chose font SF Pro Display to create a harmonious interface, with suitable letter height and stroke weight.

To strengthen brand recognition, MONA also used the brand colours for backgrounds and accent elements such as number boxes, CTAs,… to make the brand more recognisable.

Heading 1

Bold 32px

SF Pro Display

Heading 2

Bold 20px

SF Pro Display

Body text

Regular 16px

SF Pro Display

#ffffff

#0082c6

#ed3237

#eaf8ff

UI Design

Every element, such as the logo, CTA buttons, tagline, search bar, images... was carefully and meticulously designed by MONA's designers to make sure the website delivers on Lado Taxi's goals.

Project evaluation based on MONA's own measurements and client feedback

0.5s

Loading speed

Before

N/A

0.5s

SEO-ready

Before

75%

Satisfaction

Before

90%

100%

MONA has a lot of experience in travel and tourism, so designing a website to introduce the business, take bookings and convert quickly for Lado Taxi was not too difficult for us.