Kewpie Vietnam Website

Kewpie Việt Nam
The 5th branch
the brand stand out
over 100 years old

Kewpie is a well-known Japanese brand that makes high-quality foods, especially mayonnaise and sauces. Founded in 1919, Kewpie has established its position in the international market through its commitment to delicious, safe and healthy products.

1 of 12,000 clients
of

Industry

F&B

Service type

Company profile website

Years

2024

Crew

5 people

Try it now

Kewpie exceeds the expectations of its customers with a polished website

In the food industry, presenting product information fully and attractively is very important for attracting and keeping customers. However, Kewpie Việt Nam's existing website did not meet this expectation, limiting how well the brand and its products were promoted to consumers. Seeing this limitation, Kewpie wanted to build a new website that could improve the user experience and convey the value of its 100+ year-old brand more accurately.
Understanding the client's needs, and with experience delivering projects for food businesses, MONA's consulting team proposed redesigning a more polished website.

Explore Kewpie Việt Nam here >>

Websites designed by MONA are
Responsive fully compatible with
every electronic device!

MONA designs interfaces that adapt easily to every screen size, automatically changing the layout on each device so everything displays fully and is easy to read. This ensures a smooth and convenient experience, helping Kewpie reach and keep customers more effectively.

A structured website design process
produces the best possible product

Project research

MONA's solution

UI/UX design

Project results

Client review

Delivering a website
F&B full of creativity
for businesses

Kewpie came to MONA for website design with these goals:

Easily find company information on the website
Accompany customers with carefully crafted recipes
Publish news on Kewpie's activities and events in Vietnam
Let distributors contact and order directly and quickly

To build a complete brand identity for Kewpie, MONA:

Reshaped the rough sitemap the client sent
Optimized the user experience with a simple, easy-to-navigate menu
Impressed visitors with static content and motion effects
Highlighted product images with specific nutrition information

Experience part 1
designed

A complete website
design plan

A professional, eye-catching website
Fast loading speed
Easy to use and to find information

Featured technology

Website structure

Website design concept

Building the design system

Optimizing the user experience

Promoting the brand to the right audience

AN EASY-TO-NAVIGATE
MENU BAR

Building detailed content, from the company story and products to recipes, laid out clearly and prominently

HIGHLIGHTED INFORMATION
PRODUCT

Providing detailed product information so customers can choose easily, including weight, ingredients, nutritional value,..

QUICK CONSULTATION
SIGN-UP

After learning about the products, distributors can easily leave their details on the website so the team contacts them as quickly as possible

Building a sitemap to improve the user experience

We invested in thorough research so the result both increases the company's online presence and keeps the brand's colors, while making an impression on customers with every visit.

Highlighting
product images

With 3 main product groups, Dressing, Mayonnaise and Baby Food, every part of Kewpie's website, from the home page, company story and products to the kitchen corner,… was designed by us to emphasize the highest-quality product images. In F&B, making a visual impression on customers is one of the first keys to success.

Building the system
website design

Using a modern, minimalist design, we chose Barlow as the website's main typeface for readability and an airy feel. We also used the 3 main colors red – white – black flexibly to strengthen brand recognition for Kewpie in Vietnam.

Heading 1

Bold 40px

Barlow

Heading 2

Bold 25px

Barlow

Body text

Bold 16px

Barlow

#ffffff

#e4002b

#fcf6ee

#000000

UI DESIGN

Every MONA website design pays attention to each small detail, from identity elements, colors, images and layout to navigation buttons, creating an interface that is friendly, attractive, easy to use and as intuitive as possible to interact with.

Project evaluation based on MONA's own measurements and client feedback

0.5s

Loading speed

Before

N/A

0.5s

SEO-ready

Before

N/A

92%

Satisfaction

Before

N/A

100%

MONA's work on the website design project for Kewpie Việt Nam, Kewpie's 5th branch in Asia, combined creativity and professionalism. MONA focused on optimizing the website's interface and features, not only to meet Kewpie's goal of promoting its image to consumers but also to improve the user experience across the board.