Honda Song Tra: Official Honda motorbike dealer

Honda Sông Trà
Official 4S dealer
selling and servicing
motorcycles

Honda Sông Trà was founded in 2006. Today, Sông Trà has become one of the largest Honda motorcycle dealers in Quang Ngai Province. Honda Sông Trà now owns a network of 10 Honda stores across the province, serving customers both inside and outside the province.

1 of 12,000 clients
of

Industry

Motorcycles - Spare parts

Service type

E-commerce website

Years

2022

Crew

5 people

Try it now

Overview of the project with Honda Sông Trà

MONA is proud to be the partner that built and developed Honda Sông Trà's e-commerce website, making it easier for customers to buy motorcycles and spare parts online. We also carried out SEO for the website to help the business bring its brand to the top of Google.

Explore Honda Sông Trà here >>

MONA designs websites to standard
Responsive and compatible
every electronic device!

MONA designed a fully responsive website so its layout and interface display beautifully and with technical precision. Content scales to fit every device screen, from desktop, laptop and tablet to smartphone,… at every resolution.

Honda Sông Trà - Official 4S dealer selling and servicing motorcycles

A structured website design process
produces the best possible product

Project research

MONA's solution

UI/UX design

Project results

Client review

An e-commerce website with
thousands of products
motorcycles of every kind

Honda Sông Trà's goals for the website:

Make product information easy to find.
Expand the market and reach customers nationwide.
Fast, secure online shopping and payment.
Build the website as an online store showcasing products, to grow revenue through the website.

This helps Honda Sông Trà grow online sales:

Website automatically linked to the management and sales software.
A clear menu bar that is easy to use and navigate.
Optimised filters, add-to-cart and checkout.
Lower bounce rate and more orders closed directly on the website.

Experience part 1
designed

A complete website
design plan

Fast loading speed
Optimised interface and every shopping feature
Easy use and convenient information search

Featured technology

Website structure

Website design concept

Building the design system

Optimizing the user experience

Reach every customer segment nationwide

CATEGORIESPRODUCT

Product lists built for each type of motorcycle.

CATEGORY CREATION
DETAILED ATTRIBUTES

Customers can find detailed motorcycle information such as colours, offers, warranty policies and more.

ORDERING
& PAYMENT

We paid special attention to payment methods to protect information and help customers shop as safely as possible.

Building a hierarchical website sitemap with multiple attributes and variants

With a very large number of products across many lines and types, MONA built a hierarchical sitemap with multiple attributes and variants so customers can find the product they want as quickly and simply as possible.

Highlighting
motorcycles

By using real product photos and putting the product at the centre of the website's visual identity, we optimised the layout and increased brand exposure for Honda Sông Trà.

Building the system
website design

We used the SFU Futura typeface so the website's content is easy to read while still looking polished and elegant. Alongside it, we used the two brand colours, red and grey, to strengthen recognition of the Honda Sông Trà brand.

Heading 1

Bold 70px

SFU Futura

Heading 2

Bold 30px

SFU Futura

Body text

Bold 15px

SFU Futura

#ffffff

#e51419

#3c3c3c

#000000

UI DESIGN

Every MONA website design follows UI standards, from identity elements, colours, images and layout to navigation buttons, to deliver a good experience and convey the message effectively.

Project evaluation based on MONA's own measurements and client feedback

0.5s

Loading speed

Before

N/A

0.5s

SEO-ready

Before

N/A

92%

Satisfaction

Before

N/A

100%

During development, the main difficulty was communicating with the client (they were often busy running the business and handling orders), so they trusted MONA to take it on. With our understanding of the industry and close focus, the client was happy from the very first demo.